No More Confusing Writing Levels
If you’ve worked with writing agencies before, you know the struggle of choosing between different writers’ levels. As a non-writer, it can be very hard to decide on one level without overpaying or compromising quality.
What To Avoid in Writing Services
Most writing agencies out there use a star-based system. One-star writer, two-star writer, three-star writer. When you encounter something like this, make sure to read the fine print. You’ll typically find things like: “May contain grammar, spelling, and wording issues. Will require editing. Not suitable for most clients.” Why would you pay for something like this?
Meet the RIGHT and FAIR Level System
At Express Writers, there’s nothing we take more seriously than quality. All of our writers undergo testing, and only 2% of them pass. And we don’t stop here: they are continuously trained in search engine updates. From Google updates to the value of storytelling, our writers are informed in best marketing practices and in search engine optimization. Plus, every bit of content we write is checked by a content quality specialist before landing in the client’s inbox.
Our Three Simple, Quality-Oriented Levels
How To Know Which Copy Level Is Right for You
At Express Writers, we know that our clients’ success is our success. We want you investing in the right type of copy for you, not just the most expensive one. If the comparison above is not enough for you to make a decision, take a look below.
Perfect for when you need a conversational, light-weight piece to publish on your blog, social media profiles or newsletters to keep your existing clients engaged, in a general industry. You don’t need heavy research done, and you’re focused on SEO content. Ideally, you are in a non-competitive niche. Example: you are the only pet store on a 50-mile radius, or you’re a large corporation selling promotional materials. Does not include: deep research, industry expert.
Perfect if you need a piece that proves you know a lot about your field, statistics and trend research included. You want to attract new customers with this piece and also improve your page ranking. Ideally, you are in a niche with moderate competition and you are trying to get to the top of it. Example: you have a law firm in a medium-sized town. Does include: deep research, industry expert voice.
This is for when you need a piece that “wows” and skyrockets your brand to the top of readers’ (and Google’s!) minds. This would fit the Skyscraper (tallest building on the block) theory of content that Brian Dean speaks of. You need the big guns: expert writer, statistics, in-depth analyses, excellent optimization, and great sharing potential. Ideally, you are in a fiercely competitive niche and you are willing to go the extra mile to get to the top of it. Example: you have a web design company that targets clients all over the world. Does include: our best, highest-trained team writers.