Have you ever experienced one of those once-in-a-lifetime lightbulb moments?
You know, the moments you never forget about — ever? The ones that end up changing your life in incredible ways?
I can trace every big step in my life, from the launch of Express Writers to the idea for my first book, back to those flashes of inspiration.
And one of those moments is the reason The Expert SEO Content Writer Course is now open for beta enrollment, for the next ten days. (Code BETALAUNCH2018 saves you $100 – access the quick-link to the beta offer here.)
Keep reading for the story.
The Story Behind My All-New SEO Content Writing Course
I vividly remember the day, time, and place that particular lightbulb lit up.
Early one day this August, I was sitting at my desk.
It was a typical August day in Austin — HOT. The sun was blazing. It was one of those Texas summer days where if it was any hotter, I might as well go and sit on the surface of the sun.
Grateful to be inside an air-conditioned space, I was reviewing a new writer’s sample piece, reading through it carefully.
Then, it hit me. This is probably the 11,000th writing sample that has passed through my hands.
It’s true. Thinking back, I realized that I’ve been assessing, interviewing, and hiring writers since 2011, when I started Express Writers.
(By the way — that’s why I believe ‘luck’ and ‘success’ never go together in the same sentence. It’s self-disciplined hard work, the constant honing of your trade for days, weeks, and years, that truly gets you off the ground. But, I digress.)
And then another flash hit me.
These are the same issues, again. I see them all the time.
I was in the middle of typing a note to the writer and passing her to the next phase of our interviewing process when I realized that what I was sharing with this writer was the EXACT SAME THING I’d told the last four candidates.
These issues are a training checklist.
I know how to fix them!
…Why don’t I create a course on this?
And, the entire idea for The Expert SEO Content Writer course was born.
This is the same pathway behind my first course, The Content Strategy & Marketing Course. The entire idea for that course was born after a client asked me to come down to their office and teach them content strategy and marketing techniques.
I’ll be honest: I usually don’t just come up with “ways to sell my knowledge,” even though I’ve had people offer in the past to pay me money if I would consult with them. To be honest, I don’t have the time — between running a biz, writing books, launching training courses — not to mention running after a toddler at home.
Sidenote: I think this is a fantastic way to build a course. Don’t go out and search for a money-making course idea. Instead, let it come to you as you work and gain cred and a place in the industry. This way, it’s much easier when it comes to the selling part, too.
But Can’t Anyone Read a Blog & Learn SEO Writing? 2 Reasons A Real Need for My Course Exists
The first big reason I think there is a serious need for this course lies in the actual pain points I heard of, real-time, from people in my audience.
After I had the idea to build my course, I used Google Forms to create a survey, which I kept open for a few days. More than 50 people that were in my target audience filled out the form, and the survey results were conclusive: people needed and wanted this training from me. They told me so clearly in the survey where they took the time to share a huge amount of pain points.
Once I had my survey results, I took to my office whiteboard and created a graph of my survey takers’ responses to look for commonalities and create a course outline.
I’ve interviewed over 10k writers for @ExpWriters…and I constantly see missing content #writing skillsets. 💡So, I’m building a NEW product: a short, actionable writing course. 🔥 Get first dibs on launch: https://t.co/CSYko8exiC
— Julia McCoy / I’m at #CMWorld18 🧡 (@JuliaEMcCoy) August 13, 2018
The second reason can be found directly inside of SEO content writing itself, which I’ve been practicing for seven years now.
SEO writing isn’t easy.
To be perfectly honest… you can’t just read a blog and walk away thinking you know how to do it if you’ve had no real prior experience.
You need training, practice, and a guiding hand, if SEO content writing still feels like new or uncertain territory and you want to get to a “knowledgeable” level sooner rather than later.
A mentor who’s been there, done that can help you get there a lot faster.
I’ve spent the past 7 years perfecting the art of crafting content that wins rankings, traffic, clicks, and subscribers.
We’ve built our Express Writers presence to more than 1,000 blogs, and 16,000+ SEO rankings in Google after seven years of consistent SEO content creation.
Our site is bringing in upwards of 2,000-2,800 visitors/day on average — 100% organically — without paid ads.
And our subscriber list grows by 5-10 people on average per day simply through the “upgrades” and correctly pivoted lead magnets I’ve created and attached to our high-ranking content.
We’ve been able to achieve this kind of SEO content success for many of our clients, too.
When I surveyed my list, validation for the course was there in black and white. One person said, and I quote: “I want to use SEO in my content marketing strategy. Get more traffic and conversions. Create a community using my posts, books, etc. Be more productive by using methods, tools, etc.”
That’s exactly the kind of knowledge you should have after effective SEO content training.
And that’s what I want to leave my students with in my coming course. A lasting knowledge of SEO writing that will empower them to create content that reaches and builds a community through one of the most powerful routes possible — organic rankings in Google.
SEO content is more powerful than ever — and it’s poised to continue to dominate ranking methods for the forseeable future.
Now is the time for well-trained SEO content writers to succeed.
Take the plunge and learn more about the course here. Don’t forget your 35% off code at enrollment: BETALAUNCH2018
I can’t wait to see you inside. I know you’re going to love this course, just as much as I loved putting it together — and I cannot wait to welcome you inside! – Julia