3 Reasons to Invest in an Online Writing Course + The Launch of Our New Unlearn Essay Writing Course

3 Reasons to Invest in an Online Writing Course + The Launch of Our New Unlearn Essay Writing Course

You’ve probably heard a ton of reasons NOT to invest in an online writing course.
“You can learn all the writing skills you need through free online resources.”
“Online courses don’t give you the same credentials as a diploma.”
“You can’t trust the outcome of an online course.”
Are these reasons valid?
Well, yes.
You can learn real skills if you have the patience and years of time to sort through all the (bad and good) free online resources.
You can’t (and shouldn’t!) learn to be a doctor or pilot online.
And there are a ton of courses out there that don’t give you any real-life skills. They’re full of fluff, fine print, and are basically a waste of your time and money.
But. There’s a small handful of courses you should take.
And the reason you should take them—how fast you can increase your knowledge, which increases your ability to get hired, get paid, and earn real money.
And we all need that in our life, right?
Online writing is a HUGE opportunity. Yet, from my near-decade long experience hiring writers for Express Writers, it is like moving the mountains to find a writer that knows how to craft great online content already — without having to go through all of our resources first (which we don’t give away till you’re hired, and we can’t hire if the writer isn’t hireable yet — a very meta situation, I know).
The launch of my BRAND-NEW writing course, out today! 🎉 is my answer as a founder, leader, and creator to this common industry problem.
My hope is that we qualify hundreds, if not thousands, of writers much more quickly — and if a large percentage of them have taken this course, we will.
My goal is that the largest hiring need in content marketing, content creation, is able to be filled by more diverse talent.
And thus, The Unlearn Essay Writing Course was born.
Let’s talk more. But…psst! Enrollment closes July 5, and we won’t be reopening for months to come—so you should definitely consider snagging your seat while this course is open at its lowest price ever, if you’re a good fit.
Online writing course launch

Why An Investment in An Online Writing Course Is Smart (& What’s in UEW!)

Watch the video to listen to me explain why an online writing course is a good idea — and stay tuned, because I’ll show you a sneak peek of what’s in my new course! Then, read the recap below the video to catch a quick recap of what I talked about.

Online writing is HUGE. Yet, while helming EW, @JuliaEMcCoy had to move mountains to find skilled writers who could craft content. 🗻 That's how the Unlearn Essay Writing course was born. Learn more and ENROLL: Click To Tweet

3 Reasons Why You SHOULD Take an Online Writing Course

Taking an online writing course is an investment on your end. But it can mean the first step towards the career of your dreams.

1. Accountability Boosts Up Learning Speed by Years

When I started out as a content marketer and writer, I literally taught myself how to write. I DIY’d the whole process by reading whatever I could lay hands on online.
The journey was a LONG one.
I had to dig through piles of great and terrible advice.
I had to make mistakes and learn from them.
I had NO ONE to guide me and check my progress.
It took me years to perfect my online writing skills.
But you don’t have go through all that.
When you enroll in an online writing course, you get a full curriculum prepared and fine-tuned for you. No more guesswork.
Plus, you’ll be accountable to a coach or mentor.
The amazing part? Accountability boosts your chance of success by up to 95%!
Thomas Monson - accountability

Source: medium.com

2. You Get Skill Improvement Similar to an Apprentice Working with a Tradesman

If you want to learn basketball, ask Michael Jordan to teach you.
If you want to know about racing cars, talk to Michael Shumacher.
The point? Stars who have made a successful career out of their skills are the best people to teach those skills.
To learn the best skills, you must learn from real ‘tradesmen,’ so to speak. More on why expert-led #courses are a wise investment in @JuliaEMcCoy’s reveal blog for The Unlearn Essay Writing Course 🎉 Click To Tweet
The same is true with online writing.
If you want to learn the tricks of the trade, learn from someone who makes a successful living out of them.
It’s similar to an apprentice working with a tradesman.

3. You Get Valuable Knowledge and a Priceless Community

A proven instructor with years of experience and success has a ton of valuable knowledge to share. Plus, being part of a student community will help you learn and grow in a way you can’t do alone.

Introducing Unlearn Essay Writing: Your Professional Online Writing Course

Great news!
My new course, Unlearn Essay Writing: Your Professional Online Writing Course is now open for enrollment!
I’m excited to say this course matches EVERYTHING I mentioned in the three points above.

  • You get an accountability coach (ME)
  • You learn the PROVEN writing skills I’ve used to take my content agency Express Writers from tiny startup worth $0 to a growing brand serving thousands of clients—and the same skills our own top writers have been taught and use day in, day out
  • You become part of a community of people who share your dreams and goals

I built the Unlearn Essay Writing Course to solve a nagging problem I’ve seen multiple times in my near-decade in content marketing, author-ing, and writing.
The problem?
A bad habit.
The essay writing habit.
The brutal truth is the kind of writing your professor graded A+ will get you IGNORED by an online audience.
It won’t work in the emails your boss asks you to “send to our list.”
It won’t work to build real brand growth.
It won’t get you the content writing career of your dreams.
Because before you start winning in online writing, you have to “unlearn” the essay writing habit and replace it with skills that do work to engage an online audience.
This is what I created Unlearn Essay Writing for.

  • In the first part of the course, I help you “unlearn” the clunky, stuffy essay writing style that’s keeping you back from online writing success.
  • In the second part of the course, I guide you as you master the exact writing skills I used to grow Express Writers—with workshops where you watch me write and work at my direction—no live appearances required, learn from the comfort of your bed or couch with pjs on!
  • Choose to enroll at two levels. Both have you writing a 1,000-word piece. If you enroll in Level 2 of the program, you’re guaranteed success with personalized mentorship from me. I hold your hand and guide you to perfect a 1,000-word piece of content (no matter how many rounds of edits you need!). When I’m 100% confident your work is client-ready, you get a certificate to add to your portfolio.

The best part is you can complete this course and transform from boring, fluffy essay writer to profitable, actionable, in-demand writer in JUST ONE WEEK.
Enroll now in my online writing course
You also get:

  • Access to a massive template library of cheat sheets and reference guides, so you never have to guess again when creating any of the 11 most common formats in the online writing world (blogs, web pages, video scripts, social media posts, white papers, and more!).
  • Two mega workbooks you can use to put action to the new skills you’re learning, as you’re learning them.
  • Workshop style tutorials where you watch me create a piece of content from scratch.
  • Tons of bonuses and resources to help you amp up your writing.
  • The secret sauce I use to create content FAST, so you never again have to stare at a blank document and blinking cursor.
  • And much more!

The essay-writing habit gets you nowhere, FAST, in content marketing. Time to take your skills to the next level and unlearn those icky writing habits. Enroll NOW in the Unlearn Essay Writing course! (Space is limited!)

Ready to Take Your Online Writing Skills to the Next Level?

What if there was a way to magically transform from ignored to adored online writer?
That’s my promise to you in the Unlearn Essay Writing Course.
Enrollment for beta launch is open from June 30-July 5, 2020. We only accept 100 students for beta enrollment, so be sure to grab your spot now!
Enroll now in my online writing course

Our New Professional Writing Course Is Opening Soon for Beta Students!

Our New Professional Writing Course Is Opening Soon for Beta Students!

I’m literally jumping up and down right now.

Here’s the exciting news I want to share with you: the waitlist & , Unlearn Essay Writing: Your Professional Online Writing Course, is live! 🎉

My new professional writing course is a pivot into a new ‘unlearn’ teaching direction.

It’s a dream I’ve had for years. I finally decided to teach this style after surveying over 50 content creators, marketers, and agencies just like you, and after watching an industry problem grow and grow over my near decade in content marketing.

I couldn’t help myself any longer—I had to pause and work to solve it.

Let’s talk about the big pain point I’m working to solve with the launch of this new course.

Exciting news! 🎉 @JuliaEMcCoy has a new course launching soon that addresses an industry problem affecting content: the essay-writing habit. Get every single detail on the beta launch 🎯 Click To Tweet
Unlearn Essay Writing is opening soon

The Problem My New Course Offers a Solution For: Academic Writing Does Not Equal Successful Online Writing

Here’s the problem I’m working to solve with my new course:
A bad habit.
The essay writing habit.
The brutal truth is that what your professor rated an A+, your online reader will rate D-. (If they take the time to stop and rate your essay.)
You may know (or not) that I’m in charge of hiring for our agency—I’ve never outsourced it. Hiring allows me to remain very close to the industry, marketplace, and our team.
Along with our fearless Content Manager, Korilynn, I hire and review every candidate that enters our doors.
99% of them don’t make it. This percentage used to be higher years ago. It’s only shrunk as time goes on. 😬 Why?
The majority of writers who don’t make it are confident they can—and their confidence is misplaced. They succeeded in school.
The problem about putting confidence there is that school does nothing to prepare you for the real world of online content. To use the words of Jason Fried, author of Rework and founder of $100M/year SaaS, Basecamp, you must ‘unlearn’ what school taught you to become a writer that online readers will—well, read.
I’m creating a writing course to change the content industry.
To, hopefully, allow us to hire even more qualified candidates, and give them paying jobs—right away.
Because once you take this course, you WILL KNOW exactly what it takes to craft content that works.
That clients will come back for. And pay you for. Time and time again.
Get on the waitlist for Unlearn Essay Writing
Truth: What your professor rated an A+, your online reader will rate D- 📓🚫 The culprit? Essay-style writing. UNLEARN what college taught you and get back to engaging in a new course via @JuliaEMcCoy Click To Tweet
In this course, I’m preparing two modules that are packing a serious punch. The lessons and intensive workshops inside will break down exactly what’s wrong with the writing style we all learned in college—and how to get it out of your system, once and for all. Then, I’ll teach you how to create content that will cultivate a relationship with an online prospect and convert them from ‘scroller’ into ‘reader,’ and possibly even buyer.
Here’s the thing.
All online content formats have the same fundamentals. Great writing. Well-phrased, creative thoughts. Unique POVs. Deep research. Non-lazy wording. Zero fluff.
From here, simply frame into the right format styles.
My new course will probably offend the essay writer.
It’ll destroy the comfort zone you have in the old playing field—academics.
And then, once you’re ‘woke,’ to use the millennial phrase, into realizing what bad content looks like — and the work and detail that goes into awesome content—you’ll be ready to learn.
You’ll learn content that will:

  • Impress your clients.
  • Build a real audience and hit those goals, in every format.
  • Gain a happy dance from your boss.

More importantly, you as a writer will:

  • Never again get stuck staring at a blank document and blinking cursor.
  • Learn how to craft powerful content that converts like crazy (whether it’s emails, blogs, landing pages, social media posts, webpages, and more!).

And finally, most importantly, you’ll UNLEARN the #1 bad habit I’ve seen even in skillful, experienced writers.
Check out this well-written paragraph.

“Although education has played an important role in society for generations, its scope and focus have always been controversial. In these articles, the authors debate the advisability of a curriculum based on the trends in the job market. While Anthony Carnevale states that such a curriculum can help students perform better in society, Philip Smith claims that it falls short of higher education’s goal to produce well-rounded graduates who have advanced critical thinking skills and finely developed morals (Carnevale & Smith, 2011).”

Sound familiar?
Yup, it’s the style of writing your stuffy college professor gave you an “A” for.
It begins with a clear thesis statement. All the sentences in the paragraph tie in to the main idea. The last sentence foreshadows the essay’s topic and points.
But. Big BUT.
Will this style of writing gain you even one email subscriber? A share on social media maybe? A comment on your blog?
Not a chance.
Because while the essay writing style worked GREAT for your thesis and college projects, it’ll get you IGNORED by your online audience. You don’t want that!
While the essay writing style worked GREAT for your thesis and college projects, it’ll get you IGNORED by your online audience. 🙅‍♀️ (Yikes.) Time to UNLEARN this stuffy, fluffy writing style. Click To Tweet
The good news? My promise to you with my new professional writing course is you’ll UNLEARN the stuffy, fluffy essay writing style that nobody wants to read.
And then you’ll LEARN the in-demand skills you need to start crafting a banquet of creative, fun, engaging pieces of content that’ll send your engagements rocketing sky high.
Feeling excited yet?

My Professional Writing Course, Unlearn Essay Writing, Opens this Month for Beta Enrollment

Here’s my plan.
I’m going to open Unlearn Essay Writing for a very limited time of five days for beta enrollment, late June.
When you enroll as a beta student, you get:

  • I’m building a course that is UNLIKE ANY OTHER WRITING COURSE you’ve ever taken. I’m building time directly into the curriculum to take potty breaks. To drink water. You’re listening to weirdly relaxing music as you write content from scratch using a real-time client prompt. You’re learning, but also identifying on your own. You’re learning from yourself. This list goes on and on. I’m even calling you out, stopping your bad habits, and kicking your booty gently into writing. What?? You might think you read this wrong. What kind of course is this, Julia? Nope. You read this write. (Right.) Every-single-thing it takes to become a great content writer, you are GETTING in this course. And some of my methods are unorthodox. But they work. Are you on the waitlist??
  • Immediate unlimited access to all modules, including the Unlearn + Learn Module – course videos, power-packing workshops, downloadable resources, workbooks, cheat sheets, and more.
  • Lifetime access to the course, including all future updates.
  • A one-time special price offer at HALF THE PRICE this course will cost when we open it as an evergreen course later in the year.
  • Your choice at two levels, one of which puts your writing directly in the scope of a personal review and critique from me. I know what clients pay for, and I won’t go easy on you. You’ll learn.

Another important thing to note is I’m only accepting 100 students to enroll for the beta version of this course. I’m going to work personally with each student, which is why I’m limiting the number of beta seats available.
Don’t miss out on the beta launch!
Sign up for the waitlist for Unlearn Essay Writing
I’ll be announcing all the important dates through email, so make sure you’re subscribed to our email list.
Sign up for our email list, or, get on the waitlist.
To be ABSOLUTELY sure you see my email announcements, take time to move my email to your primary folder on Gmail.
Go to your inbox and click the Promotions tab.
how to move email to the primary folder - gmail
Left-click on the email you want to move, then drag and drop it into the Primary tab.
how to move email to the primary folder in gmail
You’ll get a notification at the bottom left of your screen, asking if you want to move all future messages to your primary folder. Click yes.
how to move email to the primary gmail folder
You’re good to go!

Erin’s Story: Real-Life Inspiration for My New Professional Writing Course

Erin is one of my new-hires at Express Writers.
Erin, content writer at Express Writers
As early as the interview stage, I noticed her high potential.

  • She’s a history graduate with sharp research skills.
  • She has a long-standing passion for writing (she’s loved it since she was 12).
  • She’s a natural with words.

Natural talent is a rich ground for building tangible skills, so I immediately hired Erin to be part of my select team of content creators who focus on shaping my brands.
Her first project was a blog on UX writing.
After she’d uploaded it, I eagerly opened it and found this staring back at me:

“UX has become an extremely relevant topic in recent years, but it is a field that is still somewhat obscure and unknown as it is still early in its growth. Nonetheless, it is clear that this field is quickly becoming an important area of focus for business, and so there is a lot of potential in this industry.”

I recognized it the instant I saw it.
The essay writing habit.
I knew I’d have to help Erin unlearn this habit and learn how to craft impactful, attention-grabbing phrases.
The great thing is, she’s a fast learner. After two more assignments, here’s what her work looked like.

“Think of your business as a restaurant. You are the chef, and your role is to produce great food (content) that they will love. And you want them to love it enough that they keep coming back for more. …Now that you have the four-step recipe for getting past your inner critic to content that matters, you’re ready to publish great material.”

Looking much better! Erin is now on our agency staff, earning from her new writing skills.
Getting from A to Z is exactly what I plan to teach in my workshop-style writing course. Because too many writers leave school without this skill.
It’s time to fix that.

Don’t Miss Beta Enrollment for My Professional Writing Course

Unlearn Essay Writing is chock-full of goodies for the aspiring profitable online writer.
You’ll learn:

  • How to identify good and bad writing.
  • How to instantly spot stuffy sentences and mercilessly cut down on the gunk.
  • How to write from the inside out so you never feel stuck again.
  • How to research and write faster.
  • How to write with inspiration, every time.
  • How to swipe without stealing—never reinvent the wheel!
  • And so much more!

Make sure you don’t miss out on your chance to be one of my 100 beta students who enjoy the course at half the price.
Get on the waitlist today!
Sign up for beta enrollment in Unlearn Essay Writing