Wondering how to write a successful blog? Wonder no more.
Let’s face it: learning how to write a successful blog is tough, if you don’t know how to navigate the waters.
You blog and you blog, and you optimize your posts and you insert photos…
And still your readers top out at just a few per day. Your email list stays stagnant and you’re nowhere near the front page of Google.
What are you supposed to be doing that you’re not?
If you’ve found yourself in this boat, don’t fret. First of all, you’re not alone!
Dozens of people find themselves in the same, exact situation every day. More likely than not, it’s not because your blog is terrible, it’s just because you’re missing a few critical steps to help it succeed.
Download our free resource above for a guide to successful blogging!
Why write a blog?
There are thousands of great reasons to write a blog!
First of all, blogging boosts your site traffic (55% of companies that blog experience an increase in traffic), encourages conversions, and helps you sell your products, goods, or services. It also helps you rank higher in Google’s search engine results pages (SERPs) and gain more attention on your various social platforms.
As if that weren’t enough, blogging is also a great way to strengthen your brand voice and help your customers identify your brand!
Write a Successful Blog in 5 Easy Steps
Here’s a shortlist of five easy tips to help you write that successful blog you’ve been dreaming of!
1. Link your blog to your social
Sharing your blog content on social media is a great way to get more reads, followers, or shares. Plus, since most blogging platforms integrate seamlessly with social accounts like Facebook, LinkedIn, and Twitter, this is a step you hardly have to think about!
2. Understand your audience
If your blog content isn’t converting, it may be a sign that you don’t know your audience well enough. Consider conducting some target audience research to gain a deeper understanding of who your audience is and what they care about. This will help you craft more targeted, specific content for them!
3. Create long-form content
Long-form content (generally defined as content longer than 1,500 words) gets more views, more shares, and more on-page time than it’s short-form counterparts. With this in mind, invest the time and energy needed to create more long-form content for your blog. It’s more useful and appealing to your readers.
4. Hire professional blog writers
Search engines and readers alike love professionally-written content. If you’re struggling to learn how write a successful blog, consider hiring a professional blog writer to do it for you. In addition to getting more powerful blogs, you’ll also enjoy the benefit of an experienced writer with plenty of SEO and marketing wisdom to offer. (We can help!)
5. Create evergreen content
Evergreen content is valuable long beyond its publishing date. Create more of it to draw more readers to your site!