A Good Content Strategy: Essential for Businesses of All Sizes.
Content strategy: a documented strategy for the writing, development, and distribution of media – ranging from blog posts to social media content. While it’s a critical organizational and deployment tool only 32% of marketers have a documented strategy. This leaves businesses of all sizes vulnerable to oversights, mistakes, and missed opportunities.
As it stands right now, only 42% of marketers report that their content strategies are effective.
Without an effective content strategy, it’s difficult (if not impossible) to craft a recognizable online presence or earn a solid base of returning users.
Because of this, businesses of all sizes – ranging from marketers to enterprise-level companies – are struggling to boost their content strategy. This is an essential step that all successful companies must take.
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Developing An Enterprise Content Strategy
Are you a company at scale (enterprise)?
While a content strategy may sound difficult to develop, it doesn’t have to be. Instead, an enterprise content strategy is all about defining things like approach, goals, target audiences, and preferred content channels. By doing this, marketers, businesses, and enterprises lay the groundwork for effective content, both today and down the road.
Here are some of the main fixtures of an effective enterprise content strategy:
- Target audience research: It’s impossible to develop a good content strategy without first building a deep understanding of a given audience. Because of this, companies who want to develop a content strategy must first conduct extensive audience research that helps them understand who their audiences are and what they want from the company’s content.
- Content goals: Content can cater to various goals and desires. For example, content can be used to drive engagement, promote subscriptions, or make sales. The approach you take to content will be largely influenced by your goals for said content. Because of this, marketers, agencies, and enterprises must clearly define their content goals before a solid content strategy can take place.
- Publishing goals: Once you’ve defined your content goals, it’s time to set publishing goals to support them. These goals help keep you accountable for content production and give your readers something to look forward to from your company.
Content Strategy: Every Business Needs One
While few companies have a defined content strategy, it’s something that benefits companies of all shapes, sizes, and types. Because a content strategy makes it easier to plan, develop, and distribute content across various content platforms and distribution channels, it’s a tool that no company can afford to operate without.