Press release examples are not easy to find or replicate correctly. That is why the standard format presented here should help you greatly. Press release language should be kept simple and straight to the point. Think of how newspapers publish their articles and base it on that.
There are, however, standards for press release writing. Aside from the mandatory body of the press release, there are certain elements that you have to take note of when writing a good press release article. These elements should be present in all your press releases and will make your articles more official and credible.
Know How to Write it: Press Release Examples – 10 Steps
1. FOR IMMEDIATE RELEASE
[Place this at the top of your article if you want it published immediately. Otherwise, put HOLD RELEASE UNTIL… then specify the date that you want your article to be published. This is an important part of your press release article because it tells readers and journalists when you want to see your article on the web or in print.]
[Headlines should include the keywords of your articles. All words should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters. Press release examples typically contain headlines less than 170 characters. More than that and readers will find it too long. It should not contain periods either.]
3. Summary Paragraph
[The summary paragraph should summarize your press release, but it should not be the same as the first paragraph. It should be short, no more than 5 sentences and should be written to give the reader an overview of your press release.]
4. City, State/Country-Month, Day, Year –
[This will put your press release into context and orient the reader about the date and time of your article. Don’t forget to put this because readers should know when the press release was written so that they can gauge its relevance.]
5. First Paragraph
[The first paragraph, also known as the “lead” should contain the gist of your press release. There are 6 elements that should be present here: who, what, why, when, where and how. These things will better orient the reader as to your purpose. Additionally, do not assume that your readers have read the headlines or the summary paragraph. This section should stand on its own.]
[The body should expound on what you wrote in the first paragraph. Each paragraph should be no more than 3 or 4 sentences. Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph. This is where you explain your new product, your discovery or any advances that your company has made. You should also include quotes, if they are available. This will give your readers an objective view of your press release and, if you quote experts, should make your press release stand out as being really credible.]
7. Last Paragraph
[Consider this space as a place for your closing remarks. If you are launching a new product, place the product’s availability here. You can also put the product’s trademark and any pertinent information that you may have that doesn’t fit into the body.]
8. About the Company
[This is the place where you can write (briefly) about the company. You can put your company’s merits and achievements here, but don’t make it too long or else you will sound like you are selling your company instead of your product. This will add credibility to your statements and will make your press release official.]
9. Contact Information
[Here, you can show readers that they can reach you if they have further questions. Include your email address, telephone number and a link to your company’s website. You may even put your company’s website and Facebook page, just don’t put anything too personal. Make sure that the information you put is current and your communication lines are open.]
10. END or ###
[This will tell your readers that nothing follows. It tells journalists too that the end of the press release has been reached.