You’ve probably heard a ton of reasons NOT to invest in an online writing course.


“You can learn all the writing skills you need through free online resources.”

“Online courses don’t give you the same credentials as a diploma.”

“You can’t trust the outcome of an online course.”

Are these reasons valid?

Well, yes.

You can learn real skills if you have the patience and years of time to sort through all the (bad and good) free online resources.

You can’t (and shouldn’t!) learn to be a doctor or pilot online.

And there are a ton of courses out there that don’t give you any real-life skills. They’re full of fluff, fine print, and are basically a waste of your time and money.

But. There’s a small handful of courses you should take.

And the reason you should take them—how fast you can increase your knowledge, which increases your ability to get hired, get paid, and earn real money.

And we all need that in our life, right?

Online writing is a HUGE opportunity. Yet, from my near-decade long experience hiring writers for Express Writers, it is like moving the mountains to find a writer that knows how to craft great online content already — without having to go through all of our resources first (which we don’t give away till you’re hired, and we can’t hire if the writer isn’t hireable yet — a very meta situation, I know).

The launch of my BRAND-NEW writing course, out today! is my answer as a founder, leader, and creator to this common industry problem.

My hope is that we qualify hundreds, if not thousands, of writers much more quickly — and if a large percentage of them have taken this course, we will.

My goal is that the largest hiring need in content marketing, content creation, is able to be filled by more diverse talent.

And thus, The Unlearn Essay Writing Course was born.

Let’s talk more. But…psst! Enrollment closes July 5, and we won’t be reopening for months to come—so you should definitely consider snagging your seat while this course is open at its lowest price ever, if you’re a good fit.

Online writing course launch

Why An Investment in An Online Writing Course Is Smart (& What’s in UEW!)

Watch the video to listen to me explain why an online writing course is a good idea — and stay tuned, because I’ll show you a sneak peek of what’s in my new course! Then, read the recap below the video to catch a quick recap of what I talked about.

Online writing is HUGE. Yet, while helming EW, @JuliaEMcCoy had to move mountains to find skilled writers who could craft content. That's how the Unlearn Essay Writing course was born. Learn more and ENROLL: Click To Tweet

3 Reasons Why You SHOULD Take an Online Writing Course

Taking an online writing course is an investment on your end. But it can mean the first step towards the career of your dreams.

1. Accountability Boosts Up Learning Speed by Years

When I started out as a content marketer and writer, I literally taught myself how to write. I DIY’d the whole process by reading whatever I could lay hands on online.

The journey was a LONG one.

I had to dig through piles of great and terrible advice.

I had to make mistakes and learn from them.

I had NO ONE to guide me and check my progress.

It took me years to perfect my online writing skills.

But you don’t have go through all that.

When you enroll in an online writing course, you get a full curriculum prepared and fine-tuned for you. No more guesswork.

Plus, you’ll be accountable to a coach or mentor.

The amazing part? Accountability boosts your chance of success by up to 95%!

Thomas Monson - accountability


2. You Get Skill Improvement Similar to an Apprentice Working with a Tradesman

If you want to learn basketball, ask Michael Jordan to teach you.

If you want to know about racing cars, talk to Michael Shumacher.

The point? Stars who have made a successful career out of their skills are the best people to teach those skills.

To learn the best skills, you must learn from real ‘tradesmen,’ so to speak. More on why expert-led #courses are a wise investment in @JuliaEMcCoy’s reveal blog for The Unlearn Essay Writing Course Click To Tweet

The same is true with online writing.

If you want to learn the tricks of the trade, learn from someone who makes a successful living out of them.

It’s similar to an apprentice working with a tradesman.

3. You Get Valuable Knowledge and a Priceless Community

A proven instructor with years of experience and success has a ton of valuable knowledge to share. Plus, being part of a student community will help you learn and grow in a way you can’t do alone.

Introducing Unlearn Essay Writing: Your Professional Online Writing Course

Great news!

My new course, Unlearn Essay Writing: Your Professional Online Writing Course is now open for enrollment!

I’m excited to say this course matches EVERYTHING I mentioned in the three points above.

  • You get an accountability coach (ME)
  • You learn the PROVEN writing skills I’ve used to take my content agency Express Writers from tiny startup worth $0 to a growing brand serving thousands of clients—and the same skills our own top writers have been taught and use day in, day out
  • You become part of a community of people who share your dreams and goals

I built the Unlearn Essay Writing Course to solve a nagging problem I’ve seen multiple times in my near-decade in content marketing, author-ing, and writing.

The problem?

A bad habit.

The essay writing habit.

The brutal truth is the kind of writing your professor graded A+ will get you IGNORED by an online audience.

It won’t work in the emails your boss asks you to “send to our list.”

It won’t work to build real brand growth.

It won’t get you the content writing career of your dreams.

Because before you start winning in online writing, you have to “unlearn” the essay writing habit and replace it with skills that do work to engage an online audience.

This is what I created Unlearn Essay Writing for.

  • In the first part of the course, I help you “unlearn” the clunky, stuffy essay writing style that’s keeping you back from online writing success.
  • In the second part of the course, I guide you as you master the exact writing skills I used to grow Express Writers—with workshops where you watch me write and work at my direction—no live appearances required, learn from the comfort of your bed or couch with pjs on!
  • Choose to enroll at two levels. Both have you writing a 1,000-word piece. If you enroll in Level 2 of the program, you’re guaranteed success with personalized mentorship from me. I hold your hand and guide you to perfect a 1,000-word piece of content (no matter how many rounds of edits you need!). When I’m 100% confident your work is client-ready, you get a certificate to add to your portfolio.

The best part is you can complete this course and transform from boring, fluffy essay writer to profitable, actionable, in-demand writer in JUST ONE WEEK.

Enroll now in my online writing course

You also get:

  • Access to a massive template library of cheat sheets and reference guides, so you never have to guess again when creating any of the 11 most common formats in the online writing world (blogs, web pages, video scripts, social media posts, white papers, and more!).
  • Two mega workbooks you can use to put action to the new skills you’re learning, as you’re learning them.
  • Workshop style tutorials where you watch me create a piece of content from scratch.
  • Tons of bonuses and resources to help you amp up your writing.
  • The secret sauce I use to create content FAST, so you never again have to stare at a blank document and blinking cursor.
  • And much more!

The essay-writing habit gets you nowhere, FAST, in content marketing. Time to take your skills to the next level and unlearn those icky writing habits. Enroll NOW in the Unlearn Essay Writing course! (Space is limited!)

Ready to Take Your Online Writing Skills to the Next Level?

What if there was a way to magically transform from ignored to adored online writer?

That’s my promise to you in the Unlearn Essay Writing Course.

Enrollment for beta launch is open from June 30-July 5, 2020. We only accept 100 students for beta enrollment, so be sure to grab your spot now!

Enroll now in my online writing course