#ContentWritingChat Recap: How to Start & Grow a Successful Podcast With Jason Schemmel

Have you been thinking about starting a podcast?

Or do you have one of your own that you’d love to take to the next level?

We’ve got you covered! This week’s #ContentWritingChat was all about podcasting. We discussed the equipment you need to get started, how to land guests to interview, tips for making your podcast interesting, and so much more.

Ready to learn? Let’s dive into the recap!

#ContentWritingChat Recap: How to Start & Grow a Successful Podcast with Jason Schemmel

Our guest host this week was Jason Schemmel. Jason has been part of the #ContentWritingChat community for some time, so we were excited to have him step into the guest hosting role. He’s an entrepreneur, a mentor, and he runs a podcast of his very own. And he had tons of great advice to share with us, which is all in this recap!

Q1: It’s been around for a while, why should I consider podcasting?

For those who aren’t quite sold on podcasting just yet, they may be wondering if it’s really worth the time and effort. If you’re on the fence about whether or not you should start, check out these responses on why it could be a great move:

As Jason pointed out, podcasts are still pretty popular. Many people are listening to them during their commutes, while they’re at home, or even while completing other tasks. Plus, the barrier to entry is low when it comes to podcasting since you don’t have to break the bank to get started. That’s motivation for a lot of people to get started with podcasting.

And if you still aren’t convinced, these stats he shared are pretty impressive!

Sarah said podcasting is worthwhile if it makes sense for your business goals and your audience. That’s a good place to start when asking yourself if it’s the right move.

As Maria mentioned, people are consuming podcast content on the fly. They’re able to do other things, while still enjoying an episode. That’s something you really can’t do with blog posts.

People love to consume content in various ways, so if your audience is interested in podcasts, it could really work out.

As Narmadhaa said, podcasting is the best way to learn on the go!

Q2: How does podcasting fit into a content strategy?

Now that you know the benefits of podcasting, you might be wondering how it can fit into your overall content strategy. Here’s some advice to help you figure that out:

Jason said your podcast can be short or long-form, repurposed content, an interview, or even a live stream. Not only that, but you can use a podcast to supplement any content you’ve already published online.

As he said, podcasting is flexible. Be yourself and have fun with it.

Marijana said to know what your goals are. What do you hope podcasting will help you achieve? That will show you how to connect it back to your overall content strategy. For example, podcasting is a great way to build brand awareness.

As Maria pointed out, it’s worth considering how large a role podcasting will play in your strategy. Do you plan to go all in with audio or video content? Or will your podcast supplement the work you’re already doing?

For Jenn, podcasting isn’t a sales tool. It’s a way to position yourself as a thought leader within your industry. It can really be a fantastic way to build up trust with your audience.

Bill said podcasting can help support your website content, as well as email distribution.

And remember, consistency is key with podcasting, just like with any other content you produce!

Q3: Could podcasts help repurpose content? How?

Many podcasts contain repurposed content, but how do you do this in a way that makes sense? Check out this advice:

Jason said you can absolutely repurpose existing content with your podcast. And on the flip side, you can repurpose your podcast into transcripts, blog posts, and so much more.

As Sarah pointed out, you should already be repurposing your content anyway. Podcasting just provides you with another opportunity to do that.

It’s smart to take your top blog posts and make them into podcast episodes where you expand on the original content.

Lexie said to find content that’s popular with your audience and take it to the podcast. You can also address any follow-up questions you received on the original content.

Cass said she’d take a blog post from a year ago and dive deeper into the topic with a podcast episode. It’s a great move for your evergreen content.

Cheval suggests doing a live stream show, which gets converted into a podcast episode. He does this successfully with his own show!

Just make sure you customize each piece of content for every medium!

Q4: What equipment/tools do I need to start one?

To jump into the podcasting world, you may need to purchase a few things to get you started. However, that doesn’t mean it has to break the bank! Here are some suggestions:

A good microphone, stable internet connection, and a hosting service are just a few must-haves for any podcaster.

Above is Jason’s setup, which is a great one to take inspiration from.

Besides a microphone, you need a recording and editing software to get the job done. Then, you need hosting to get your episode out there to the world.

Ray knows all these tools are essential for starting with podcasting!

Terry relies on Skype, Ecamm recorder, and GarageBand.

Cheval needs Blue Jeans Network since his podcast is also a Facebook Live show. And then of course, he needs distribution to Apple, Stitcher, and Google Play.

You can easily get started with a laptop, headphones with a mic, and a hosting platform.

As Cass said, don’t put off podcasting because you’re not ready. You don’t need the latest and greatest to record an amazing episode. You can likely work with what you already have!

Q5: How do I land guests on my show?

If you’re hoping to get guests on your show, the process of asking someone might feel intimidating at first. These tips will help you ask people and land amazing guests with ease:

Jason’s advice is to have a pitch before you reach out to a potential guest. Give them the scoop on your podcast and why it would be beneficial to have them on the show. You need to help them see the value in committing the time to recording an episode.

Don’t be afraid to just ASK. Yes, you will get turned down, but you can’t let that hold you back.

If you don’t ask, the answer is always no! This is great advice from Kathryn.

For Marijana, she often uses existing connections to find guests.

Lexie agrees that it’s worthwhile to focus on the connections you’ve already made within your industry. They’ll be less likely to say no.

Don’t forget to have a scheduling system in place. This will make it easier to block off time that works for both of your schedules and it can send reminders.

Q6: How do I make my podcast interesting/intriguing?

The content of your podcast obviously needs to be amazing if you want people to tune in and stick around for the whole episode. But what’s the key to creating content your audience will love? Check out this advice:

Jason’s advice starts with doing research to figure out what people are looking for. You need to ensure you’re providing them with the content they want. You also want to determine what makes your podcast unique so you can stand out from the crowd.

Sarah said to know your audience and hit them right in the feels. Content that resonates with them is winning content!

Always put yourself in your audience’s shoes to think about what they’re most interested in.

Be yourself, convey value, and focus on the topic you’re talking about.

Have a unique approach/point of view so you can stand out instead of blending in. Plus, actionable tips make a huge difference.

Ray suggests listening to other successful podcasts. You can emulate the things that appeal to you, since it would likely resonate with your audience as well. He also suggests listening to your episodes afterwards. If you’re bored, your listeners probably are too.

What do you like from other podcasts? You can use that information to build your own.

Q7: If I have a guest, what type of questions should I ask?

When bringing guests on, you need to come prepared with a list of questions to ask. However, that can be a challenging task if you have no idea what to talk to them about! Here’s some advice to get you started:

Jason’s advice is to ask questions that relate to the goals of your show. And make sure you try to keep everything on topic, which will help keep your audience interested. But don’t be afraid to let the conversation flow a bit!

He also suggests keeping any interviews more conversational, which makes your listeners feel like they’re right there with you. You don’t want it to come off as a press conference or anything like that.

Jason likes to go in-depth with the questions he asks his guests for his podcast.

Think about the questions your listeners would ask! That’s a great way to go since it’ll ensure you create content they’ll love.

Michelle said to ask open-ended questions to get their perspective on things.

Narmadhaa said to start with personal questions, move into ones that are relevant to the industry, and then end with actionable advice.

Make sure you research your guests beforehand. Try to ask them questions no one else is asking.

You can also take Ray’s advice and collaborate on questions with your guests through a Google Doc. That’s a great way to get feedback and prepare for an amazing episode.

Q8: What are some good podcasts to listen to that you can learn from and model?

With so many great podcasts out there, many of them provide a fantastic opportunity to learn more about the world of podcasting. These suggestions are great ones to check out, so pay attention to how they create their episodes, how they interact with guests, and more.

Tony Robbins, Tim Ferriss, and Lewis Howes are just a few of the podcasters Jason modeled his own podcast after.

The Goal Digger Podcast, The Influencer Podcast, and the others on this list are great podcasts to get inspiration from.

Marijana loves Amy Porterfield’s podcast, as well as Pat Flynn’s.

Sarah likes the Jumpstart Podcast, the Marketing School Podcast, and the Call to Action Podcast.

Lewis Howes and Pat Flynn are just a couple of Terry’s favorite podcasters.

Would you like to join us for the next #ContentWritingChat? Follow @ExpWriters and @writingchat for starters! Then, be on Twitter every Tuesday at 10 AM Central.
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