#ContentWritingChat Recap: Strategies for Growth & Engagement on Social Media in 2018 with Lisa Marcyes
It’s safe to say many brands have a goal to grow their social media presence this year.
However, that’s often easier said than done when it comes to the tricky algorithms platforms like Facebook and Instagram have in place!
Luckily, we’re here to serve up some helpful tips so you can see more growth and engagement in 2018! And it’s all thanks to this week’s #ContentWritingChat.
#ContentWritingChat Recap: Strategies for Growth & Engagement on Social Media in 2018 with Lisa Marcyes
Welcome to #ContentWritingChat! Today, we’re sharing strategies for growth and engagement on #SocialMedia with @lisa_marcyes!
Lisa is the head of Social Media Marketing for @marketo, so be sure to give her a warm welcome! pic.twitter.com/NmfZusC7qq
— Express Writers (@ExpWriters) January 9, 2018
Our guest host this week was Lisa Marcyes. Lisa is the head of Social Media Marketing at Marketo and she shared some of her best advice with us! If you want to find out what she and our other chat participants had to say, keep reading for the recap!
Q1: How do you anticipate social media to be different in 2018? Are there any trends to watch out for?
It’s no secret that social media is always changing! Because of that, it can be hard to keep up if we aren’t staying updated on all the latest trends. To ensure you’re a social media sensation this year, here are a few things you’ll want to keep an eye on:
A1. Livestreaming will become even more important to stay relevant and engaging. Why? People spend 3x more time watching a live #video on Facebook than a replay. #ContentWritingChat https://t.co/opsaGOR39m
— Lisa Marcyes (@lisa_marcyes) January 9, 2018
Lisa said live streaming will become even more important in 2018. It’s a great way to engage with your audience and build relationships with them.
A1. Brands will start to implement more #chatbots to address simple inquiries, especially on messaging apps. The key will be managing to maintain a “human” voice. #ContentWritingChat https://t.co/opsaGOzshO
— Lisa Marcyes (@lisa_marcyes) January 9, 2018
She also said chatbots are going to increase in popularity this year. Many brands are already using them, especially on Facebook.
A1: Video marketing on social is going to continue to be popular so I think we will see more high-quality videos being produced. Even videos shot on the go or livestream will be better quality. #ContentWritingChat
— Netvantage Marketing (@netvantage) January 9, 2018
Lexie know that’s video marketing has been hot for quite some time now and it’s not going anywhere. She thinks we’re going to see even more high-quality video and better live streams this year.
A1. I think that video is going to be even more important this year. We will likely see the rise of higher quality “authentic” video content from key creators alongside more brands utilizing video. I HOPE to see more captioned/text video for accessibility. #ContentWritingChat https://t.co/QwX9HCaGVh
— Rebecca Wegscheid (@MarketerRebecca) January 9, 2018
Rebecca also thinks we’ll see an increase in high-quality, authentic video from online creators. She’d also like to see more captioned videos, which adds accessibility for those who are hearing impaired or watching without sound.
A1. Increase in live #video use and interactive content as more companies get on board with #VR and #AR social media capabilities. #ContentWritingChat
— SourceMedia (@SourceMediaCo) January 9, 2018
Besides an increase in live video, we may be seeing more virtual and augmented reality through social media in 2018.
A1. I think we are going to see more post cable networks like @cheddar being a part of the social media arena #contentwritingchat
— Cheval John (@chevd80) January 9, 2018
Since people are already watching TV online, there’s a good chance they’ll start tuning into Cheddar’s platform.
I’m *hoping* 2018 is the year businesses get serious about producing audience-centric content and building relationships instead of viewing social media solely as a sales and advertising megaphone. #contentwritingchat #contentmarketing #InboundMarketing
— Bill Skowronski (@BillSkowronski) January 9, 2018
Bill would like to see businesses get more serious about creating audience-centric content. After all, it’s important to use social media as a tool for building relationships.
A1: I think brands will start to be more vocal and share more personality through social media. Last year posts would go viral from big brands speaking out and I think that will become more common. #ContentWritingChat
— Independent Retailer (@indretailer) January 9, 2018
Brands are starting to see the value of injecting personality into their content, so it’s something we may see more of in the year ahead.
A1: I believe SMBs will finally get on the Stories (IG, SC, etc.) bandwagon…with good reason…and we’ll see more of that in 2018. #ContentWritingChat
— Ray Sidney-Smith (@w3consulting) January 9, 2018
Ray thinks more business owners are going to see the value in Stories from platforms like Instagram and Snapchat. They’re helpful in building relationships with your audience.
Q2: If you want to see audience growth on social media, what are the best tactics to use?
While quality is certainly more important than quantity when it comes to followers, there’s nothing wrong with wanting to grow your audience! However, algorithms have certainly made that more difficult. To boost your following, keep these tips in mind:
A2. Include images. Visual content is more than 40X more likely to get shared on #socialmedia than other types of content. #ContentWritingChat
— Lisa Marcyes (@lisa_marcyes) January 9, 2018
One of Lisa’s tips is to include images with your social media content. She said visual content is 40 times more likely to be shared than any other kind of content, which is pretty impressive.
A2 Build a community.
Grow real relationships with your people.
I just posted about this on Instagram yesterday. This is going to consistently be one of the most important factors to audience growth in 2018. #ContentWritingChat pic.twitter.com/89reU0VEnj
— Julia McCoy | Author. CEO. Content Educator (@JuliaEMcCoy) January 9, 2018
Julia knows that building a community is essential for growth on social media.
A2: Talk with your audience, not at your audience. Strange concept, but it works. #ContentWritingChat
— Netvantage Marketing (@netvantage) January 9, 2018
Lexie’s advice is to talk WITH your audience, not at them. Show that you’re listening and that you value what they have to say.
A2: If you want to see audience growth on social media, you need to do the following:
✅ consistently post valuable content
✅ spend time engaging with your audience
✅ review metrics to see what’s working and what’s not#ContentWritingChat— Rachel (@redheadrachel) January 9, 2018
Three growth strategies you can easily start implementing today? Consistently post valuable content, engage with your audience, and review metrics to see what’s working and what’s not.
A2. If you want #audience growth, you need to engage with your audience. Follow industry professionals, share their posts, comment and reply, etc. #ContentWritingChat
— SourceMedia (@SourceMediaCo) January 9, 2018
Engaging with your audience is essential to boosting your following. You can follow people in your industry to share their posts and start conversations.
A2) The, seemingly, age-old advice in content marketing: create quality content that provides value. Continually publishing valuable content that connects with your target audience will help your brand grow substantially.#ContentWritingChat pic.twitter.com/Uuh47ptbsG
— Jason Schemmel – Podcaster. Speaker. #GSDChat?️ (@JasonSchemmel) January 9, 2018
No matter what, Jason knows it all goes back to creating quality content that provides value to your audience. Without that, no one will want to follow you.
A2. Be real. Be consistent. Be helpful. Be polite. Be a networker and connector. #ContentWritingChat
— Gene Petrov // Leadership & Management Consulting (@GenePetrovLMC) January 9, 2018
Gene’s advice is to be real, consistent, helpful, and polite. He also said to be a networking and connector, which is what social media is for after all!
A2: My recipe for attracting a social media audience is:
1 – Be as consistent as I can;
2 – Networking, networking, networking;
3 – GOING VISUAL (videos, infographics, GIFs)#ContentWritingChat pic.twitter.com/9y2UnyivoI— @AndreaTorti90 (@andreatorti90) January 9, 2018
Andrea’s recipe for success is to be consistent with posting, focus on networking, and using great visuals.
A2 Create engaging content that people want to respond to. Vary your times, dates that you post and repost some of your better posts. Make sure you answer all comments in a timely fashion #ContentWritingChat https://t.co/VPpGtrxUVq
— Jade Alberts Consulting (@Jade_A_Consult) January 9, 2018
Make sure you’re creating engaging content your audience would actually be interested in. Once you have that, vary your posting times. See what works best for you so you can share content at the times your audience is most likely to engage.
A2: Know your audience — where they are, where they’re actively engaging with content, what KIND of content they prefer…
…cater to the audience; when they like what they see, they’ll stick around.#ContentWritingChat https://t.co/sVzL2iMob1
— ThinkSEM (@ThinkSEM) January 9, 2018
And of course, it all goes back to knowing your audience. Sarah said you need to know where they are and what kind of content they’d like to see. That allows you to cater your content to them so you can see the best results online.
A2: Learn what works best for each platform you’ll use so you can give your audience what they what in the right format. #ContentWritingChat
— Carole Cudnik ✍️ (@cacudnik) January 9, 2018
Carole suggests learning what works best for each platform and for your audience. Then, you’re able to deliver exactly what they want.
Q3: Are there any creative ways we can promote our content and stand out in a busy feed?
With so many people using social media, it’s easy for your content to get lost in the sea. And no one wants that, right? To make sure your posts stand out, put these tips to use:
A3. Collaborate with influencers in a multi-touch strategy. Conduct an interview and publish a blog post. Highlight the most impactful answers as quotation templates for #MondayMotivation. Be sure to tag their handles when sharing. #ContentWritingChat
— Lisa Marcyes (@lisa_marcyes) January 9, 2018
One way to stand out in a busy social media feed is to collaborate with influencers. Lisa said you can conduct an interview and publish it on your blog. Then, you can create quotes from the interview to share online. Everyone loves a great quotable!
A3. Research and develop a consistent posting frequency to ensure you’re posting when your audience is active. #ContentWritingChat
— Lisa Marcyes (@lisa_marcyes) January 9, 2018
She also suggests researching and developing a consistent posting frequency so you can share content with your audience is most active.
A3) Captivating visuals. Thanks to Instagram, SnapChat, Facebook, & YouTube, visual appeal can decide the success or failure of your content. You *need* to have that visual captivation to pique people’s interest & get them to click.#ContentWritingChat pic.twitter.com/eFrebj338X
— Jason Schemmel – Podcaster. Speaker. #GSDChat?️ (@JasonSchemmel) January 9, 2018
Jason knows it’s all about a captivating visual. You can easily grab attention with something eye-catching that gets them to stop scrolling.
A3: It sounds cliche but aesthetically-pleasing imagery & gifs still capture people’s attention. Don’t waste people’s time though. Make sure that the associated content is worth your audience’s attention. #ContentWritingChat
— Flying Cork (@flyingcorkpgh) January 9, 2018
You can also use GIFs to attract attention on social media.
A3: It’s tough to stand out.. Creative branding and consistency is crucial. And not being a bot! #contentwritingchat
— AgoraPulse (@AgoraPulse) January 9, 2018
Scott knows that creative branding and consistency is a must.
A3 Make your content unique, don’t just follow what everyone else is doing. This will help catch the eye of others #contentwritingchat
— Becca (@beccasocial) January 9, 2018
Becca’s advice is to make sure your content is unique. Don’t just do what everyone else is doing, otherwise you’ll blend in with the crowd.
A3. I think you can use live streaming to stand out from the crowd if it is a quality content for your audience #contentwritingchat
— Cheval John (@chevd80) January 9, 2018
Cheval feels live streaming is a great way to stand out. It’s something that not everyone is doing, so you stand a chance of reaching the right audience and providing value.
A3 Video is the top dog right now and when producing it make sure you are yourself. It doesn’t have to be professionally done, it has to be authentic #ContentWritingChat
— Jade Alberts Consulting (@Jade_A_Consult) January 9, 2018
Jade’s advice with video content is to be yourself. That’s going to resonate with your audience the most.
A3: Honestly, to me, the most creative ways to promote content come from experimenting with many tactics. Every business’ audience is different and iterative trial-and-error (not just flagrant throwing paint at the canvas) is important. #ContentWritingChat https://t.co/RdZJxerXu2
— Ray Sidney-Smith (@w3consulting) January 9, 2018
Don’t be afraid to experiment. What’s important is that you determine what works best for you and your audience. That’s going to be different from what works for other brands out there.
Q4: How can we hack the algorithms this year to ensure our content gets the most mileage?
Want to know how you can make those frustrating algorithms work for you? These tips will help the right people see the content you share online:
A4. As algorithms are generally based on engagement, a great way to stand out is to ask questions and conduct polls to encourage response rates. #ContentWritingChat https://t.co/Z9vORoeVlq
— Lisa Marcyes (@lisa_marcyes) January 9, 2018
Lisa suggests asking questions and conducting polls to encourage a response from your audience. Many of the algorithms favor engagement and they want to see that you’re active and so is your audience. These are simple ways that will get people to take action.
A4. Share targeted content that is relevant to your audience. If what your sharing is relevant, they’ll be more inclined to click through. #ContentWritingChat
— Lisa Marcyes (@lisa_marcyes) January 9, 2018
She also said it’s important to share content that’s relevant to your audience. By doing this, they’ll be more likely to click-through to your website.
A4: By the time you figure out the algo, it changes again! So…keep producing high-quality content your audience connects with. If it’s popular with your audience, the algorithm can’t ignore it. #ContentWritingChat
— Netvantage Marketing (@netvantage) January 9, 2018
Lexie knows those algorithms can change frequently! Her advice is to focus on producing high-quality content that your audience will connect with.
A4: Always be checking your Analytics to see what’s working; algorithms are ALL about showing content that people engage with/share/etc. #ContentWritingChat https://t.co/sQIApvr6Gm
— ThinkSEM (@ThinkSEM) January 9, 2018
Don’t forget to keep an eye on your analytics. This will be an indicator of what’s working with your social media efforts and what’s not. You can make tweaks to your strategy accordingly.
A4: I just touched on it. Take advantage of your network. Create content that they can’t help but interact with. Take advantage of how social networks have pulled an amazon with their content, by recommending content based on other’s social habits. #contentwritingchat pic.twitter.com/YU6KGADpNF
— Jeff Reno(e) ??? (@Renoe) January 9, 2018
Create content your audience won’t be able to resist interacting with and you’re likely to see great results online.
A4 REPURPOSE. ?
From 1 one, long-form case study today I created at https://t.co/cxMavJeiqT:
– 5,000 word blog on https://t.co/shHnf7G10N
– a podcast for @writepodcast
– show notes post for @expwriters site
– https://t.co/9WPNUtabtX to create a social clip#ContentWritingChat— Julia McCoy | Author. CEO. Content Educator (@JuliaEMcCoy) January 9, 2018
Julia suggests repurposing your content so you can get the most out of one piece of published work.
A4: On Twitter, #newsjacking can bring you great results – on the other hand, be careful with that: if you don’t check the trends you’re tweeting about, you might either sound lame (best case) or even disrespectful (worst case).#ContentWritingChat pic.twitter.com/AbFWHrvRsW
— @AndreaTorti90 (@andreatorti90) January 9, 2018
You can also try trend jacking or news jacking or a platform like Twitter. It’s a great way to join an ongoing conversation, but make sure you educate yourself on the topic before tweeting about it.
A4: Stop trying to hack the algorithm. Just post good content. #contentwritingchat
— AgoraPulse (@AgoraPulse) January 9, 2018
Focus on producing great content and you’re sure to win.
A4. I don’t think we NEED to “hack the algorithm”. You should instead focus on creating relationships/rapport with your #targetaudience and develop quality content and interactions. #ContentWritingChat https://t.co/gImvPTg33H
— Rebecca Wegscheid (@MarketerRebecca) January 9, 2018
Rebecca’s advice is to put more effort into your content and building a relationship with your audience.
Q5: What will you be adding to or eliminating from your social media strategy this year?
When it comes to social media, is there something that just isn’t working for you anymore? Are there platforms or strategies you’d like to implement in 2018? Here’s what a few of our chat participants had to say:
A5. I’ll be encouraging followers to submit more user-generated content through contests and “highlights.” #ContentWritingChat https://t.co/b6CwkYTtlJ
— Lisa Marcyes (@lisa_marcyes) January 9, 2018
Lisa said she’s going to add more user-generated content to her strategy in the year ahead.
A5: We are attempting to be more engaging in conversations. Instead of being passive, look for conversations/chats. #contentwritingchat
— AgoraPulse (@AgoraPulse) January 9, 2018
Quit sitting back and waiting for conversations happen. You can put yourself out there and start them or look for others who are already engaging so you can join in.
A5: Scheduling is the most important thing 2018. It’s a small company and I wear may different hats. So setting a rigid schedule is becoming more and more necessary. And video! #ContentWritingChat
— bmpromotional (@bmpromotional) January 9, 2018
Scheduling content is a major help since you don’t have to be on social media 24/7 to see results.
A5 Video and polls did extremely well in 2017. I’m excited to bring that to my new role. I’m starting from scratch now, so I can’t wait to experiment. #ContentWritingChat
— Cristy (@lacristysalinas) January 9, 2018
Cristy said video and polls did really well last year, so she’s looking forward to implementing them more in 2018.
A5: We will be producing more content with the goal of getting conversations started and introducing more user generated content. #ContentWritingChat https://t.co/rkk9TyDirT
— Aisha White (@itsaishawhite) January 9, 2018
Aisha said her goal is to produce more content with the aim of starting conversations. She also wants to use more user-generated content.
A5: I think I’ll be working to make more connections. In 2017 I did a lot of posting and not a whole heck of a lot of engaging, and I definitely want to do more of that this year. And maybe live video. Maybe. ? #contentwritingchat https://t.co/NiSnAUrbdR
— Monique Muro // Proofreader for Online Courses (@MoniqueMuro) January 9, 2018
Monique will be focused more on making connections and maybe even doing live video.
A 5: I will try to add more video and increase influencer engagement #goals2018 #ContentWritingChat
— ekua odoi (@ekuaodoi) January 9, 2018
Video and influencer engagement are two strategies that are sure to pay off.
A5: The number one thing I am adding to my toolbox this year is repurposing – blogs to podcast scripts – scripts to eBooks – ebooks to print books – and everything directed at courses! #ContentWritingChat
— Kathrynclang (@Kathrynclang) January 9, 2018
Repurposing is a great way to get maximum mileage from your content.
A5: We are going to be focusing on our core content outlets…blog and podcast, plus Instagram. Slimming down to grow while creating a deeper connection with our current audience members. #ContentWritingChat https://t.co/EKovQcMOKG
— Ray Sidney-Smith (@w3consulting) January 9, 2018
Ray’s plan is to focus on the team’s core content outlets, which include a blog, podcast, and Instagram. It’s much better to focus on what’s truly working for you and eliminating the things that aren’t.
A5 ? I eliminated Snapchat entirely for 2018 ?
Over 2017 I found it a waste of my time for me + my audience goals.
This year, I’m focusing on creating and sharing my BEST content on 4 platforms: Twitter, FB, LinkedIn and Instagram. #ContentWritingChat
— Julia McCoy | Author. CEO. Content Educator (@JuliaEMcCoy) January 9, 2018
Speaking of eliminating things, Julia completely cut Snapchat out of her social media strategy for this year.
A5: LinkedIn and Youtube are IN, Pinterest and Instagram are OUT. #contentwritingchat
— Warwick Brown (@warwickabrown) January 9, 2018
Pinterest and Instagram are out for Warwick, but he’ll be focusing on LinkedIn and YouTube.
Q6: Where do brands typically go wrong on social media? How can we avoid making those mistakes?
Brands sometimes make mistakes on social media. To ensure we don’t end up in the same position, we should let those mishaps serve as a cautionary tale of what not to do! Here are a few examples to avoid:
A6. Ignoring feedback. Like all good communication, social goes 2 ways. You need to always be listening. Social can be used as a #customerservice tool that adds transparency and a real-time response to your customers. Don’t sweep complaints under the rug.
#ContentWritingChat— Lisa Marcyes (@lisa_marcyes) January 9, 2018
Ignoring feedback from your audience is one big mistake. Lisa encourages everyone to listen to their audience, which social media allows us to do easily. She also said you shouldn’t write off any complaints you receive. Use those as a learning opportunity to make changes.
A6: Too many brands fail to engage with their audience. If people are reaching out with comments and questions, REPLY! #ContentWritingChat
— Rachel (@redheadrachel) January 9, 2018
Don’t be that brand that doesn’t engage at all on social media. Spend time responding to messages and starting conversations.
A6: Talking at your audience rather than engaging in a conversation with them. It is easy to slip into that habit, but taking a step back & thinking from an audience’s point of view helps. #ContentWritingChat https://t.co/5x54OzpOQj
— Aisha White (@itsaishawhite) January 9, 2018
Engage in conversations with your audience instead of talking AT them.
A6 Brands shouldn’t jump on every trend without a strategy. If you’re signing up for new channels, don’t leave them blank or inactive. #ContentWritingChat
— Cristy (@lacristysalinas) January 9, 2018
Don’t jump on every new trend without a strategy.
A6: They “spray and pray,” not really knowing what their audience wants.
They try ALL the venues because, “You should be everywhere.”
They try all the newest trends without knowing why.
They don’t TRACK what they’re doing.#ContentWritingChat https://t.co/f7rV7BCwnO
— ThinkSEM (@ThinkSEM) January 9, 2018
Sarah’s advice is to figure out what your audience really wants and where they’re spending their time online. Once you do that, make sure you’re paying attention to them and reviewing metrics to see what resonates best.
A6 No defined strategy (just tweet about it is not a strategy ?). Posting, sporadically and not monitoring their conversations, mentions or their content. Also, taking comments / feedback from users as “complaining” rather than an opp to do better. #ContentWritingChat https://t.co/72tvZAokuC
— Zala Bricelj (@ZalkaB) January 9, 2018
Just tweeting is not a strategy! Zala knows a strategy is a must for social media success. Post consistently and monitor mentions and conversations people are having around your brand.
A6: Not listening to their audience. #ContentWritingChat https://t.co/HWLUakFdxC
— Carlarjenkins (@carlarjenkins) January 9, 2018
Not listening to your audience is probably one of the biggest mistakes you can make.
A6 Brands that just churn out content with no personality. Make it a bit more fun! Don’t mess around if someone’s making a complaint though #ContentWritingChat
— Becca (@beccasocial) January 9, 2018
No one likes a boring brand! Make sure you’re injecting personality into your content to attract your target market.
A6. They do too much broadcasting and self promotion. They need to give more to their audience #contentwritingchat
— Cheval John (@chevd80) January 9, 2018
Cheval knows that too much self-promotion can be a turn off. It’s fine to share the content your brand produces, but mix that up with curated pieces from other sources.
A6: Brands are afraid to be collaborative and share other peoples content. The more you give, the more you get!#ContentWritingChat
— Lori Anding? Smallbiz Social Media Expertise (@southbaysome) January 9, 2018
Don’t be afraid to share content from other brands. You shouldn’t think of it as a competitive thing, but rather an opportunity to provide value to your audience.
A6.
Mistakes
brands make online:?? Talking > Listening
?? Talking > Acting
?? Talking > Creating
?? Talking > Adding value
?? Talking > Learning
?? Talking > Evolving
?? Talking > Reflecting#ContentWritingChat pic.twitter.com/dhrGbCYclq— Gabriela Cardoza (@CardozaGab) January 9, 2018
It’s safe to say Gaby wrapped it all up with this fantastic answer!
Q7: Are there any must-have tools you rely on to efficiently manage your social media presence?
With all the tools out there to schedule content and connect with your audience, how do you know which one is right for you? Well, you have to try them out! Here are a few suggestions from this week’s chat:
A7. Absolutely, Here’s a sneak peek at my #martech stack:
@Hootsuite for publishing and channel monitoring.@SimplyMeasured for analytics and content performance.@Brandwatch for sentiment and share of voice analysis.@Socedo for Twitter campaigns.#ContentWritingChat https://t.co/bIw6WrzX6k— Lisa Marcyes (@lisa_marcyes) January 9, 2018
Hootsuite and Simply Measured are just a couple of Lisa’s go-to tools.
A7 We love @MeetEdgar for all of @ExpWriters social scheduling!
I also rely on our pro designers @ExpWriters for all of the images I share. Looks so much better than my DIY.
Our social media manager, Rachel (@redheadrachel), is also our secret weapon. ⚡️ #ContentWritingChat
— Julia McCoy | Author. CEO. Content Educator (@JuliaEMcCoy) January 9, 2018
Here at Express Writers, we love MeetEdgar because of their library feature that repurposes content.
A7: @TweetDeck or @hootsuite#ContentWritingChat
— Danielle Bullen Love (@daniellewriter) January 9, 2018
TweetDeck and Hootsuite are two great tools to check out.
A7: So far just @buffer. But there are a ton more I keep hearing about and want to look into! #contentwritingchat https://t.co/LmEdiwaaYM
— Monique Muro // Proofreader for Online Courses (@MoniqueMuro) January 9, 2018
Monique has only used Buffer so far, but she’s open to checking out more. It’s the best way to find the tool that truly works for you.
A7 One of the most reliable, helpful tools I use is @buffer, nothing really beats it for organising your tweets #contentwritingchat
— Iain G. Scott (@IainGScott) January 9, 2018
Iain is also spreading the Buffer love! It’s a fan-favorite since it’s so easy to use, but also affordable.
A7. I’m a fan of @buffer @SocialJukebox and @ManageFlitter These tools have made my life loads easier. #ContentWritingChat
— Gene Petrov // Leadership & Management Consulting (@GenePetrovLMC) January 9, 2018
Buffer, Social Jukebox, and Manage Flitter are Gene’s must-haves.
A7: I also couldn’t live without @SproutSocial. I use it for all of our scheduling and love the Sprout Queue for items that aren’t time sensitive. I know they will be sent out when it’s best for our audience. #ContentWritingChat
— Netvantage Marketing (@netvantage) January 9, 2018
Lexie is a big fan of Sprout Social.
A7: ANALYTICS. However you can track what’s going on, use it!
You have to be able to measure what’s happening, or else what’s the point?#ContentWritingChat https://t.co/qpD67Al4dd
— ThinkSEM (@ThinkSEM) January 9, 2018
Sarah said to use analytics as well. It’s the best way to see what content resonates with your audience and how things are performing.
A7. Thankfully, many platforms provide detailed analytics for business social media pages to see how you’re doing. Scheduling tools are very helpful as well, because it’s hard to be present and active 24/7. #ContentWritingChat
— SourceMedia (@SourceMediaCo) January 9, 2018
You can find analytics on the platforms themselves (like Twitter and Facebook) or through your social media scheduler.
Q8: Where can we learn more about social media in 2018? Are there any resources we should bookmark?
To ensure we’re all social media sensations in the year ahead, it’s important to stay updated on all the latest trends, changes, and news! These are great resources to save for learning more about social media:
A8. Definitely check out @marketo’s blog at https://t.co/7JLecyLEEM (shameless plug.) In addition, there’s a few publications I read daily to stay current. @socialmedia2day @marketingland @hootsuite @MKTGInsiders @smexaminer @convince @cmicontent. #ContentWritingChat
— Lisa Marcyes (@lisa_marcyes) January 9, 2018
It’s no surprise that Lisa is a fan of Markto’s blog because they always share great content! She also enjoys reading Social Media Today, Marketing Land, Hootsuite, Social Media Examiner, and others.
A8 Learn #socialmedia from the best. I recommend following/reading:@SMExaminer @MariSmith @iSocialFanz #ContentWritingChat
— Julia McCoy | Author. CEO. Content Educator (@JuliaEMcCoy) January 9, 2018
Social Media Examiner, Mari Smith, and Brian Fanzo are some of Julia’s favorites.
A8 #ContentWritingChat
@buffer and @HubSpot both have brilliant blogs, would highly recommend subbing to those!— By This River (@ByThisRiverUK) January 9, 2018
Buffer’s blog always has great posts, as does HubSpot’s.
A8: I do think @jeffbullas has amazing content with lots of depth and a huge catalogue of evergreen content. https://t.co/MUFnLSLs7j #ContentWritingChat
— Warwick Brown (@warwickabrown) January 9, 2018
Jeff Bullas is another great resource for social media tips and tricks.
A8: Learn about social media … ON social media 😉
Bookmark your influencers’ articles/blogs on SoMe topics. Always be reading to keep up on what’s new, what’s working, etc.
Networking on Twitter chats is a great way to get more info, too!#ContentWritingChat https://t.co/fohX6ZmPO5
— ThinkSEM (@ThinkSEM) January 9, 2018
And of course, you can always learn about social media by being active on social media. Sarah suggests joining Twitter chats as just one way to increase your knowledge.
A8: #ContentWritingChat, anyone? LOL
Also, other chats – #SproutChat, #TwitterSmarter, #HootChat etc. offer a lot of new insights about social media trends.
Among blog, webzines, and publications, I’d like to mention @socialmedia2day, @SMExaminer, @jeffbullas, @lilachbullock… pic.twitter.com/o26oh4AhjA
— @AndreaTorti90 (@andreatorti90) January 9, 2018
Our own #ContentWritingChat is a great Twitter chat for learning about social media and other topics. You can also join #SproutChat and #HootChat. Besides those, Andrea reads Social Media Today, Lilach Bullock, and a few others.
A8: @Twitter chats like this one are where I get so much social media knowledge. Also recommend #bufferchat, #hootchat, #ContentChat & #RaganChat#ContentWritingChat
— Danielle Bullen Love (@daniellewriter) January 9, 2018
For more Twitter chat fun, you can check out #bufferchat, and #RaganChat as well.
A8 You should ALWAYS BE LEARNING. Read blogs, articles, participate in chats because knowledge is priceless and FREE #ContentWritingChat https://t.co/vYtjU4RTNB
— Jade Alberts Consulting (@Jade_A_Consult) January 9, 2018
And remember, never stop learning! There’s so much information available at our fingertips thanks to the internet. Take advantage of that by consuming blog posts, listening to podcasts, and more.
Want to join us for the next #ContentWritingChat? It happens every Tuesday at 10 AM Central! Follow @ExpWriters and @writingchat so you don’t miss the fun!
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