mid-year review
Rachel Moffett

#ContentWritingChat Recap: Conducting a Mid-Year Review of Your Content Goals

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Congrats! You have officially made it halfway through the year!

With six months remaining, there’s one very important thing you should do if you want to make sure you reach your goals. Your content goals, that is.

And what is that thing, you ask? Well, you need to make sure you conduct a mid-year review. This is the perfect opportunity to see how you’ve progressed in terms of reaching the goals you’ve set for yourself. Are you actually seeing the traffic, engagement, and conversions you hoped for?

If you are, that’s fantastic! If not, you’ll be able to see where you can make improvements to turn things around. So, we’re teaching you how to conduct a mid-year review of your own in this #ContentWritingChat recap.

#ContentWritingChat Recap: Conducting a Mid-Year Review of Your Content Goals

This month’s community chat was filled with some amazing, highly actionable tips that you’ll certainly be able to put to good use. Let’s dive in!

Q1: What are some common, big-picture content goals that creators are working towards?

As creators, we are often working towards some of the same goals when it comes to what we hope to achieve with our content. These are just some of the goals creators strive for:

Consistency is definitely one of the most common goals creators set for themselves. Being consistent when it comes to publishing new work is important in building your brand and serving your audience.

Learning how to better engage your target audience is something we should all be striving towards because those connections are crucial.

Establishing trust and authenticity will always be important goals.

Consistency, quality, building brand authority, engaging, and being willing to adapt are goals that are certainly worth setting for yourself.

Q2: Why is it important for creators to review their content goals once they’re halfway through the year?

The halfway mark gives you plenty of data to review in order to prepare for the remainder of the year. Here’s what some of our chat participants had to say about this:

You never know what could come up and change the course for you. That’s why taking time to review your goals and adjust your course is key to success.

In fact, things change so quickly that doing just a mid-year review simply isn’t enough. Keep reading to see how frequently people are conducting their content reviews!

As Maria said, you need to make sure your content is still aligned with the overall goals you’ve set for yourself. If not, this gives you the opportunity to get back on track.

Sometimes a change in priorities shifts things for you. Rachel knows it’s important that you give yourself grace to be flexible and make changes as needed.

By conducting a review, you can see what’s working for you and what’s not. This shows you what you should be doing more of and where you can make improvements moving forward.

Always check in to see if your goals are realistic and still aligned with your bigger vision.

By conducting a mid-year review, you’ll have plenty of time to correct your course if things aren’t progressing the way you’d hoped.

Q3: When reflecting on the past six months, which metrics are worth tracking to see how you’ve progressed?

Analytics can often be overwhelming, leaving us wondering what we should pay special attention to. These are the analytics you should keep your eye on:

The metrics you track will always depend on the goals you’ve set.

Engagement is definitely a metric that’s worth tracking.

Building off the previous response, not only do you want to look at engagement in general, but also the quality of the conversations you’re having with others.

You may also want to check in and see if people are using your contact forms, if they’re clicking through to certain pages, and how long they’re staying on your site.

And it’s also crucial that you check in with yourself… Are you enjoying the work you’re doing? If not, something needs to change.

Q4: If you discover that you’re not on track to hit your goals, how can you tweak your strategy moving forward to see success?

Remember, you don’t want to freak out if you see that you haven’t hit your goals yet. And don’t give up either! This is what your should be doing instead:

Once you know where things are going wrong, then you can take action accordingly to turn it all around.

Remember to be honest with yourself during this process. This is an opportunity to learn and grow, so don’t beat yourself up if things haven’t gone to plan.

Zala suggests reaching out to your social media community for feedback. You can learn a lot if you just ask.

Q5: What can you do to boost metrics such as traffic, engagement, conversions, etc.?

If your content isn’t performing as you’d hoped, you can’t just sit back. You need to take action. Here are some things you can do to boost your results:

If you want to amplify your results, you should be consistent with showing up and delivering value to your target audience.

Not seeing enough traffic? Make sure you’re optimizing your work effectively. Need more engagement? Encourage people to respond and connect with them first. And if you need to boost conversions? Create a simple sales page that communicates the benefits your client/customer will receive.

Always ask yourself the above questions to ensure you’re on the right track with your content.

Don’t be shy when it comes to actually promoting your work. You have to put it out there for the world to see.

Make sure you’re actually engaging yourself!

Prioritize building relationships and supporting one another. Those relationships will really go a long way.

Q6: Are there any tools that can help when conducting a mid-year review?

Conducting a mid-year review will be so much easier with with a toolbox like this:

Google Analytics and SEMrush are definitely essentials for any mid-year review.

Lexie turns to Google Search Console to see how people are discovering the content she and the team create.

Q7: From this point forward, how frequently should you measure your progress toward your goals?

Now that you know the value of a mid-year review for your content, make sure you’re doing this regularly. Here’s how often you should consider doing this:

Monthly and quarterly reviews are definitely a smart way to do things!

Checking in every month gives you plenty of data to track.

For some, every three months is the golden ticket.

You can even set mini goals to check in with each month to plan out on a weekly basis.

No matter how often you choose to check in, just make sure you’re doing it consistently.

Q8: What’s one step you’ll take after today to ensure you’ll hit your content goals?

Our chat participants shared some action steps they’ll be taking. Which of these suggestions will you be tackling as well?

Carla said she’ll be implementing the tips she learned during the chat for her next content review.

Hope you can join us for the next #ContentWritingChat! Mark your calendars for the first Tuesday of every month at 10 AM Central. And be sure to follow @ExpWriters and @writingchat for the latest!

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