creative writing

#ContentWritingChat Recap: How Creative Writing Taught Me to be a Better Digital Marketer with Stoney deGeyter

Do you do any creative writing, whether it’s for your job or for fun?

If not, you might want to consider making it part of your regular routine!

Besides helping to get those creative juices flowing, doing some fiction writing can actually help you become a better digital marketer. And who wouldn’t want that?

But how is that possible, you ask? Well, that’s exactly what we discussed in this week’s #ContentWritingChat! So, let’s dive into the recap for all the tips!

#ContentWritingChat Recap: How Creative Writing Taught Me to be a Better Digital Marketer with Stoney deGeyter

Our guest host for this week’s chat was Stoney deGeyter. He’s a digital marketer, an author, and a speaker. He’s learned a lot about becoming a better digital marketer, thanks to his passion for writing sci-fi. If you want to learn his tips and how creative writing can help you as well, just keep on reading!

Q1: Have you done at creative writing, whether in your career or for fun? If so, tell us about the work you’ve written!

To kick off the chat, we decided to find out just how many of our chat participants have dabbled in creative writing. Here’s what some of them had to say:

Stoney used to write poetry in his high school and college days. He also has experience with music, as he shared he wrote some songs with friends while in a band. Now, he’s focused on writing his novel about time travel.

Danielle grew up writing many short stories.

Gene would write stories about robots when he was a kid.

Finishing his two fiction books has been on Bill’s bucket list.

Ben has written songs in the past as well!

Q2: What storytelling tactics that work well for fiction writers can be implemented in a digital marketing strategy?

Are there any storytelling tactics you can use in digital marketing as well? Try implementing some of these tips to take your content to the next level:

Stoney said you always want to have a problem to solve. As he pointed out, people are rarely searching the web for fun. They’re typically looking for something and you have to be able to deliver it. Figure out what your audience is looking for and what is prompting their search. That’s going to help you create the content they’ll love.

Make sure you also understand the type of person you’re writing for. This will allow you to get inside their mind and determine what’s going to hook them and make them want to read your blog post or story.

Lexie knows that captivating your audience is no easy task. But when you can do this successfully, you’ll have them hooked!

For Ben, he focuses on the setup, the conflict, and the resolution.

Make your audience feel something with your writing!

Think about the characters, the plot, and the challenges your audience faces.

Julia made a great point about including graphics in your content. It’s a great way to provide some visual interest and hold attention.

Q3: Are there any rules you should keep in mind when doing creative writing or handling your digital marketing tasks?

Here are a few rules our chat participants think you should be sticking to:

Stoney suggests always starting with the best practices, such as the hook, the setup, the characters, and more. But as he pointed out, you also have to consider what works best for your audience and your industry.

Of course, you always need to know who your audience is and create with them in mind.

Follow your style guide and focus on readability, accessibility, and grammar.

Danielle said you always need to answer what’s in it for your audience.

Proper grammar is always important, so don’t skimp here!

Shawn also agrees that proper grammar is a must. If you aren’t editing for grammar and spelling, you can turn writers away.

Q4: When writing any kind of story, it’s important to stay in character. How do you make sure you’re doing this when creating online content?

Are there any good tips for staying in character when you write? Check out these suggestions straight from the chat:

Find your voice and stay consistent. As Stoney said, it’ll be hard for readers to feel like they know you if you’re writing sounds like it has multiple personalities. Write in a voice that’s genuine to you and that will appeal to them.

Julia suggests creating style guidelines for your brand. This will help you stay consistent with your voice, plus it’ll help if you have other writers on your team.

Megan agrees that a brand guide is a must!

Know what attracted your audience to your site in the first place. Make sure you keep that in mind when you write new content.

As Steven said, you need to have a firm understanding of your audience. This will guide you in writing in a way that appeals to them.

It can also help to create an outline of your content beforehand. Once you’re done, have someone else look it over and do any editing before publishing. A second pair of eyes can help catch anything that needs to be changed.

If you don’t have someone to edit for you, you can always walk away from your content for a few hours and then come back to review it.

Tools like Hemingway are also fantastic for writers to use!

Q5: Why is it so important to start with the end in mind when creating anything? How will that guide you along the right path?

If you don’t create content with your end goal in mind, it’s such a missed opportunity. Here’s why:

Stoney made a great point about how your story leading up to the end can’t be lacking. If it is, it won’t inspire people to take action. And then, you won’t be able to achieve your end result.

As Lexie said, how can you get from Point A to Point B if you don’t know how to get there?

Knowing your goal will really come in handy throughout the planning and execution phases. Andrea said you’ll avoid going down any useless roads when you know where you want to go.

And if you don’t have a goal in mind, how will you know when you’re done? How will you know your content served its purpose?

Q6: How can you tell whether or not your audience is actually resonating with the content you produce, whether it’s a book or a blog post?

It’s important to track the success of your content after it’s published. But how can you know if your readers actually enjoy it? Check out these tips:

Make sure you’re keeping an eye on your analytics for online content. Are people visiting your content? If not, revisit the piece itself or see if you could do additional work on social media to spread the word.

Julia suggests tracking your rankings, conversations, traffic, and leads.

Conversions are very important! Are people making purchases, joining your list, etc.?

Sarah agrees that conversions are a must! She also suggests keeping an eye out to see if people are engaging with your content, linking to it themselves, or sharing it with their audience.

Lexie suggests looking at behavior metrics. How long are people spending on your site? Are they clicking on any CTAs in the post or are they bouncing? These are all important things to keep an eye on.

Relations and conversions are a must!

Narmadhaa said to pay attention to responses and engagement your content receives.

Q7: How do you make sure you’re always learning and growing as both a writer and a digital marketer?

Continue strengthening your skills by keeping these tips in mind:

Stoney’s advice is to set aside time to educate yourself each week. You can read a wide array of books, plus check out some of the blogs in your industry.

For Chelsea, she loves to read industry-related articles on Inc. and Forbes. She also sets Google Alerts to stay updated.

Danielle knows Twitter chats are a great place to learn and better your skills.

Andre suggests paying attention to what’s trending, being open to new experiences, and not being afraid to take risks.

Be prepared to be criticized for your work and make sure you’re actually learning from those critiques instead of letting it drag you down.

Want to join the Twitter chat fun? #ContentWritingChat happens on the first Tuesday of every month at 10 AM Central! Follow @ExpWriters and @writingchat to join us!

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