#ContentWritingChat Recap: Shareable Social Media Content

#ContentWritingChat Recap: Creating Shareable Social Media Content in 2023

by | Jan 6, 2023 | ContentWritingChat

There’s no denying that social media is a busy place with tons of content being shared every second. That paired with tricky algorithms makes it hard to stand out from others in your niche.

So, what are you to do when you want to build a strong social media presence that gets your brand recognized? How can you ensure you’re rising above your competitors?

The answer is publishing incredible, highly valuable, shareable content.

If you want to learn how to do just that, this #ContentWritingChat recap offers some helpful tips that will allow you to truly transform your social media strategy.

#ContentWritingChat Recap: Creating Shareable Social Media Content in 2023

Our very first #ContentWritingChat of 2023 was all about creating shareable social media content. Perfect as you’re finalizing your content strategy for the year!

Q1: Social media is a great way to reach and connect with your audience, but how do you choose which platforms are worthy of your time and attention?

To determine which social media platforms to use, you need to know your audience. Figure out where they’re spending most of their time online so you can build a presence on the same platforms.

Not only do you want to be where your audience is active, but you also want to focus on platforms that allow your strengths to shine. When you enjoy creating content for the platforms you’re using, that passion shines through.

It’s also smart to consider which platforms are aligned with your brand’s voice so you can determine what would be the best fit.

Q2: Once you’ve chosen your go-to social media platforms, it’s time to plan and create content. How do you figure out what your target audience wants to see from you?

Your analytics can provide a tremendous amount of information regarding what your audience is interested in. Pay attention to the data to see which posts performed well in the past, then use that to shape your content strategy.

It never hurts to ask your audience what they’d like to see from you. They can give you suggestions directly, meaning you don’t have to spend time researching or stressing about what to post.

As you gather this information, it’ll provide clarity on who your target audience is. Then, you can create ideal reader personas that you can refer to in the future whenever you need to generate new content ideas.

Q3: What makes a social media post shareable? Are there certain elements that can be replicated to spark engagement and shares?

The truth is, everyone is different. What works for one brand might not work for you. It’s ultimately going to depend on what appeals to your unique audience.

The key to creating great content is ensuring that it resonates. That’s why it’s so important to get to know your audience on a deeper level so you can create content they’d be interested in.

Over time, you may notice patterns in your social media content. For example, you might discover that tweets with certain hashtags generate more reach and engagement. Or you could find that posts with images perform better than a text-only post. Replicate the success of your previous posts with future content.

Q4: Images and videos can make your social media content more eye-catching. Are there any dos and don’ts when creating imagery for your posts?

Make sure your content is on-brand, as it’ll be easily identifiable for those who stumble upon your content. It’s amazing when someone can recognize your graphics without ever looking at your social media handle.

All sorts of graphics can be appealing to your audience, even data-packed charts. Be willing to experiment to see what they like the most.

And remember! You don’t have to be a graphic designer to create something that looks incredible. Tools like Canva make it easy to make quality graphics.

Q5: Social media is a busy place, so it’s easy for your content to get lost in the crowd. How can you ensure your posts are getting seen by your target audience?

When you post matters. Experiment with posting at optimal times to see if your content gains more impressions and engagement. You can get this information from industry studies or through certain third-party schedulers that analyze your data.

Just make sure you’re experimenting with posting times. While it may seem time-consuming, it’ll pay off in the end when you’ve developed a posting schedule that performs really well.

Don’t forget to also repurpose some of your older content, as many of your followers might not have seen it previously. This breathes new life into content you created previously, plus saves you time since you won’t have to come up with an entirely new idea.

Make sure social media is part of your overall content strategy, including your content marketing and email marketing efforts. It’s smart to have everything flow and work together.

Q6: How often should you post on social media to see success? And are there optimal posting times to stick to?

Post regularly, but don’t forget that quality is important. You don’t want the quality to suffer because you’re trying to meet some sort of daily post quota.

Consistency is key when you want to grow your social media presence, so make sure you’re posting often to stay top of mind.

Q7: How do you know if your social media content is performing well? What are the key metrics you should track in your analytics?

You want to establish KPIs based on your goals because this will tell you which metrics are most important to track. For example, you may want to track things like impressions, likes, shares, clicks, and conversions.

Want to join the next #ContentWritingChat? Follow @ExpWriters and be sure to join us on the first Tuesday of every month at 10 AM Central!