#ContentWritingChat Recap: How to Build Your Content Writing Skills

No matter how long you’ve been writing, it never hurts to strengthen your skills!

There’s always room for improvement and practicing your craft is so important if you want to be successful at it. That’s why we decided to use these week’s #ContentWritingChat as a way to help you build your content writing skills.

If you’re ready to take that next step to becoming a better writer, this is the chat recap for you!

#ContentWritingChat Recap: How to Build Your Content Writing Skills

We had another community chat this week, which is our chance to turn the focus on our audience. What’s even better is that this chat topic was previously suggested by a member of our community! We love to get your feedback for our future #ContentWritingChat schedule, so don’t be afraid to share your thoughts with us!

Q1: How crucial is content writing to the role you play in your job or business? What do you do?

To kick off the chat, we wanted to know just how many people in our community have to write as part of their jobs. While many are working for companies, some are successfully running their own businesses. Here’s what a few of our friends are up to:

Content writing skills are a huge part of Lexie’s job because she creates social media content, writes and edits blog posts, and so much more.

From writing at work and blogging on the side, Narmadhaa does a lot of writing every day.

As a blogger and freelance writer, Amanda is always writing something new.

Since Kathryn is a full-time writer, creating content is pretty important!

Devin is a film and creative writing student, so he does a lot of writing as well.

It’s important to take your content seriously, as it’s a powerful way to communicate with your audience.

Jason also know just how crucial it is to effective communicate, whether it’s with your team or your audience.

Q2: Why is it important to work at strengthening your writing skills?

No matter how good you think you are at something, there’s always room for improvement, right? Here’s why you should dedicate time to becoming a better writer:

Anyone can create content, but if you want your work to truly shine, you have stay dedicated to strengthening your skills.

If you want your writing to stand out from the crowd, make time to practice regularly. You’ll continue to get better and better.

Ankitaa also knows that stellar writing skills are important.

Because things change often, you should never stop learning and practicing. You need to be able to adapt to changes in order to succeed.

Even the way we tell stories can change, which greatly impacts how we write.

The more you write, the better you get!

As Jenn said, there’s no such thing as a writing expert. There’s always room to grow and to make improvements.

Any skills that are important in your work or your business are skills that should be practiced frequently.

Danielle agrees, as she said self-improvement is necessary for any role you have.

Q3: What strategies do you use to practice writing on a regular basis?

Now that you know how important it is to practice your craft, how can you practice writing? These suggestions will help you get started:

The more you write, the better you’ll become over time. Carlos recommends blogging your thoughts, engaging in discussions with others on Twitter, and teaching people through your writing.

Challenges, writing critique groups, and freelance gigs can all help you practice your writing.

Monique suggests journaling and reading every single day. She even does grammar activity books!

Andrea sets a minimum amount of writing to be done every day, which is a great goal to set for yourself.

Cheval strives to write 500 words every day on a notepad. You can try doing the same to get into the habit of writing daily.

Rachel writes every day as well, plus she’s looking to take a creative writing class.

Starting a blog is a fantastic way to practice writing!

Besides blog posts, you can also journal. Sometimes it helps to just let the words flow without worrying about people reading it.

Jenn has been working on a novel, while also practicing poetry and haiku. Very impressive!

No matter what, you need to show up every single day for your writing.

Don’t forget to make time for reading. Reading books or blog posts can be an amazing opportunity to learn.

Q4: How do you ensure your readers actually enjoy and read all the way through your content?

If you’re writing a piece that’s going to be published, you obviously want people to read it. But what’s the secret to getting people to read your work in its entirety and actually enjoy it? Here’s what you need to know to ensure your work is a hit:

Get to know your audience so you can deliver the content they truly want. Don’t be afraid to ask them what they’d like to see from you.

Figure out what your readers like and what their problems are. You can then tailor your content to their needs.

Carla suggests surveying your audience to learn more about them and their content preferences.

Your blog post needs to be easy to read. Gene recommends formatting your content with headers, images, italics, and bold text.

Short paragraphs, visuals, and videos help as well!

Keep an eye on your metrics after a piece of content is published. This will give you an idea of what’s working and what’s not, which allows you to tweak accordingly.

Q5: What are the qualities of a successful piece of content?

So, what exactly makes a particular piece of content amazing? These are the secrets you need to know before you write your next piece:

Successful content is targeted to the needs of your reader, makes a connections, and is helpful.

Eddie believes in the three E’s when it comes to creating content. You want your work to be engaging, educational, and entertaining.

Make sure the topic you choose is of interest to your audience, otherwise they won’t bother checking it out. Lexie also recommends making sure your post is grammatically correct and that you’ve also used SEO tactics.

Cheval said successful content should be in-depth and educational to solve the pain points of your audience.

Value is always key!

Make sure your content is also easy to read and understand. Rachel knows successful content also sparks a reaction and gets people to take action.

A great headline will grab their attention, but an amazing introduction will hook them and keep them reading.

As Jenn said, your content should also deliver on its goal. It’s all about helping you get to that end result.

Q6: Are there any tools that have taught you to become a better writer?

There are plenty of tools out there that can help us strengthen our writing skills, but which ones are worth checking out? These are the recommendations from our chat:

Grammarly is definitely a favorite among writers.

The team at SumAll also relies on Grammarly.

Danielle’s go-to is the Hemingway App.

Becca relies on Grammarly and the Hemingway App, but she uses Evernote to do her actual writing.

Grammar Girl is a great resource to check out!

For great titles, make sure you try CoSchedule’s Headline Analyzer.

Rachel likes to read blogs like HubSpot and our very own Write Blog.

You can even learn a lot about writing just from being on social media platforms like Twitter.

Don’t forget that you can also take courses, read books, and interact with other writers.

Reading is a great way to learn more about writing, which can really help you better your skills.

Whether it’s a book, a blog post, or something else, make time for reading daily.

Q7: Do you have a favorite piece of content you’ve produced? Share it with us!

We asked everyone to share some of their work with us and here are just a few of them:

Corina shared a piece she wrote for Nasdaq.

Cheval wrote a piece about his competition in the social media industry.

This is a great post to check out about live streaming!

Gene’s post is all about what it takes to be a great leader.

Q8: What are your go-to resources for learning how to become a better writer?

Need some more advice to help you strengthen your writing skills? Check out these resources:

Check out some local writing conferences to make connections with other writers in your area.

Cheval reads content from Rebekah Radice and our own Julia McCoy.

Copyblogger is another great resource!

Checking out Twitter chats like our own #ContentWritingChat should be on your to-do list!

You can also get tremendous help from another person by having them proofread and edit your content.

Would you like to join #ContentWritingChat? It takes place every Tuesday at 10 AM Central and we’d love to have you with us! Just follow @ExpWriters and @writingchat to join in!

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