content creation tactics

#ContentWritingChat Recap: Content Creation Tactics & Methods for 2018

Could you use some help with your content creation?

Well, you’re in the right place!

During this week’s #ContentWritingChat, we talked all about content creation tactics to help you create better content and to do it more efficiently.

Let’s dive into the recap for all the tips!

#ContentWritingChat Recap: Content Creation Tactics & Methods for 2018

This was our monthly community chat, where we put our participants in the spotlight! The topic of Content Creation Tactics was the runner-up in a recent poll we conducted to see what you wanted to chat about.

Q1: What characteristics make a high-quality, valuable piece of content?

To kick off the chat, we asked everyone to share the characteristics of a high-quality, valuable piece of content. After all, you have to know what makes a great piece of content if you want to ensure your work fits the bill! Here’s what a few people had to say:

You want your content to be consumer-centric. Write blog posts that address their paint points, answer questions, and pique their interests. That’s going to help you create content they love and appreciate.

Keep in mind that it all depends on the goal of your content. As Maria pointed out, you’ll want to create content that solves a problem, answers a question, or chimes in on a hot topic that’s relevant to your audience.

Make sure your content is relevant to your target audience. If it’s not, they won’t find it important and they won’t bother reading it! Sarah also mentioned that timing, emotion, and creating a need to act are also important factors.

Sabina said that high-quality, valuable content is always research-driven.

Your content should be informative and engaging. You want your readers to feel they’re gaining something from the content they read.

Warwick feels great content should be actionable. Give your readers something to do next by including an effective call to action.

Your content should be readable, relatable, and relevant to your audience.

Julia feels great content should be comprehensive, well-researched, well-written, and it should contain original thoughts. She also knows visuals can play a big role in the success of a blog post.

Gordon likes content to be emotionally engaging and well-composed.

As Lexie said, you want your content to stick with your audience long after they’ve finished reading it. That’s a sign of a great piece!

Q2: How often should we be publishing new content on our blogs?

Is there a magic number of times we should publish new content? It’s an age old question that many bloggers are faced with. And here’s what you need to know:

Lexie’s advice is to consider what your audience wants. How much are they willing to read each week?

Julia feels content frequency depends on consistency and your level of comfort. As she pointed out, you should publish something that was rushed.

Uploading poor content just so you don’t miss a publishing day is not a smart move.

Create content consistently, but don’t waste the time of your readers. Lori’s advice is to create something that unique and relevant.

This is interesting research via Forbes! Keep this in mind when creating your content calendar.

How often is your audience engaging with your content? It’s going to be different for every brand, so you need to find your sweet spot.

Know your audience, know your capabilities, and know your content goals. This will guide your posting frequency.

Q3: What are your best tactics for choosing topics to write about on your blog?

Deciding what to write about isn’t always an easy task. Fortunately, we have some great advice that will help you out! Read what these chat participants had to say:

You always need to know your audience and what they’re interested in. Start developing a relationship with them to get to know them better.

Surveying your audience or spending time on platforms like Answer the Public can be great content creation tactics.

Jenn suggests doing surveys, polls, or turning to other groups to come up with content ideas.

Social listening is always a great tactic!

Maria pays attention to trending topics and what the people in her niche are interested in.

Scott knows Twitter chats can tell you a lot about your audience and which topics are worth covering on your blog.

Gordon suggests checking out your analytics. You can learn a lot by looking are things like search terms.

Sabina’s advice is to dive into your analytics to see what your readers have loved in the past. She also said to determine what they searched for to find you, where they left your site, and more. These are all great ideas.

Annaliese said to research your competitors. Find out what’s working for them and determine how you can put your own spin on it. You can also use topic generators for ideas.

Q4: Share your tips for creating your editorial calendar. How far in advance do you plan? How do you choose what to write about?

Creating your editorial calendar is certainly time-consuming, but it’s the best way to ensure you stay on track with your content. If you’ve been struggling to create a calendar and stick with it, check out these tips:

Sarah’s advice is to be strategic with your content, but to also be flexible. If something comes up, don’t be afraid to make shifts in your schedule.

Cass tries to plan content a month in advance, which is great!

Creating a theme around your content each month is a great way to ensure you’re working towards your goals. It’s also going to be helpful in deciding which ideas make it into the editorial calendar.

Kristen and the team she works with focus on quarterly and monthly themes for their content.

Make sure you’re always relevant with the content you’re publishing. No one wants old news!

Just remember to do what works best for you. What works for one brand might not be the best option for your team.

Q5: Describe your writing process! Which steps are essential for you?

When it comes to content creation tactics, we all have different steps we follow. It’s all about doing what’s right for you, after all! However, that doesn’t mean we can’t draw inspiration from others. Check out the essential writing steps some of these chat participants take:

Is your content relevant for the time you’ll be publishing it? No one wants a stale piece of content, so make sure you’re timely. Also, ask yourself if you see this particular idea being successful.

Creating content all starts with research!

The Launch Marketing team also relies on research before diving into the writing process.

Julia relies on scheduled quiet time in her office to get writing done.

Kristopher also needs quiet time to get writing done, but he likes having soft music playing in the background. From tehre, he plans and outlines his work before moving onto writing.

Choose your topics based on your goals, analytics data, and research. Then, begin writing. Afterwards, you should take a break before coming back to do your editing. This allows you to review your work with fresh eyes.

Sabina likes to edit as she goes along.

And remember, do what works for you! If your writing process is stressful or frustrating, figure out why and make a change.

Q6: What are your favorite resources for learning how to strengthen your writing skills?

Luckily, there are plenty of resources out there that can help us become better writers. Which ones are worth checking out? Here’s a great round-up of suggestions from the chat:

Julia knows reading other material is one great way to strengthen your writing skills.

Sarah also loves to read, whether it’s books, content from influencers in her industry, or reading work her writer friends have created.

Annaliese turns to resources like Copyblogger and the Express Writers blog for tips. We couldn’t be more appreciative of this!

Carla knows her Kindle is a must! It’s a great way to get instant access to a plethora of books.

Grammarly is Gordon’s favorite tool to use, but he also attends meet-ups and trainings to learn more.

Ashok likes to read content from Neil Patel, Search Engine Journal, and others.

Lexie knows that you have to put those skills to use because practice makes perfect when it comes to writing.

Remember you can always improve your writing skills if you just dedicate the time and effort to the practice.

Q7: Are there any tools that will help you polish your writing before hitting publish?

Need help polishing your writing before hitting publish on that important blog post? These tools will lend you a helping hand:

Lexie relies on Grammarly, but she also likes to have someone else look over content before publishing it.

Jade uses Grammarly, then has his wife look over his work.

A second or third set of eyes never hurts!

The Hemingway App and Grammarly are two great tools to use.

Annaliese relies on the CoSchedule Headline Analyzer, Grammarly, and the Hemingway App.

Danielle’s go-to tools include Moz, Hemingway, and CoSchedule.

Read your content out loud or even backwards to see if you spot any mistakes.

Q8: How do you measure the success of your content?

Once your content has been published, the next step is to track its success. How do you measure its performance? These are the metrics to watch:

It all goes back to the goals of your content. That determines which metrics you track.

Your goals could be engagement, time spent on page, comments, and more.

Varun suggested tracking goals like brand awareness, engagement, lead generation, or sales conversions. All of them are great metrics to track.

We can’t forget about conversions! Sarah also mentioned how the post is helping with SEO, if it’s acquiring links, and if it’s brining in traffic.

If you’re all about engagement, you’ll want to see those comments and conversations happening on your blog.

Join us for the next #ContentWritingChat! We’re chatting every Tuesday at 10 AM Central Time on Twitter. Just follow @ExpWriters and @writingchat for all the latest!

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