promoting your content on social media

#ContentWritingChat Recap: The Best Strategies for Promoting Your Content on Social Media with Corina Manea

Social media is a great way to promote the content you share on your blog.

However, it’s something that a lot of brands still struggle to do the right way.

How do you grab attention and get someone to actually click your links? How can you ensure you aren’t being too self-promotional on your social media accounts?

We answered those questions (and more) during this week’s #ContentWritingChat!

#ContentWritingChat Recap: The Best Strategies for Promoting Your Content on Social Media with Corina Manea

Our guest host this week was Corina Manea. She’s the Chief Community Officer at Spin Sucks. And she offered a lot of great advice to help you make your social media presence shine in the year ahead! So, let’s go ahead and dive into the recap!

Q1: How do you determine the best social media platforms for your brand to use?

When it comes to social media, you have to begin by making a smart choice about the platforms you invest your time and energy into. To help you choose the ones that are worthwhile, check out this advice:

Corina knows that it all starts with knowing where your audience is spending their time online. That’s going to help you reach the right people.

You need to spend your time on the platforms your audience is actively using. Then, you can create your strategy from them.

It’ll take some digging and research to figure out where your audience is the most active, but it’s well worth it in the end!

You also want to consider the type of content you’ll be creating. Certain platforms work best with a specific type of content. For example, visuals really shine on Instagram and Pinterest.

Ashley said you also want to choose a platform that will allow you to deliver your message in the most cost-effective way.

Make sure you also think about your brand’s message, purpose, voice, strengths, and more. This will guide you in choosing the best platforms for you and your audience.

Q2: What are the secrets to crafting amazing copy that promotes your content?

Another important aspect of promoting your content on social media is creating copy that resonates with your audience. After all, you need to create something that resonates with them and inspires them to take action by visiting your site. Here’s some advice:

Corina’s advice is to write with your audience in mind. You also want to show them you care about their interests and needs. That’s what will resonate the most.

As Megan said, remember that your audience is human. You need to speak to them and treat them as such.

Lexie suggests figuring out how your audience would like to receive the message. Some like it short and sweet, while others prefer long and detailed. It’ll take some testing to get this right!

It also helps to put yourself in your audience’s shoes. Think about the language, words, and tone that would resonate with them and grab attention.

Julia’s advice is to keep it simple and to present a problem, agitation, and solution. That’s a winning formula right there!

Amanda knows it’ll take some trial and error to determine what really works for you and your audience. You have to be willing to test and review your metrics to see what performs the best.

Don’t forget that creating amazing copy all goes back to being authentic. I you aren’t true to yourself, your audience will see right through you.

Q3: Are there any creative tactics you can use to get social media followers over to your website?

You’ve got the followers, but how do you actually get them to click your links and visit your site? It’s not as easy as you might think, but we have some great tips! Check it out:

Corina said to make your audience crave more. You should leave them wanting to click your links and visit your website.

As Kristi knows, it’s important to give them a reason to take that next step by clicking your link. If they don’t see the value they’ll get from visiting your site, they won’t bother.

It’s also smart to provide a glimpse of the solution you are promising to them. That’ll intrigue them enough to make the jump over to your site.

You could even try sharing your blog content with a video or graphic that features some of the quotes or statistics that were within the post. This will help pique their interest.

Value, value, value! If people see the value you’re providing, they’ll take action. Maria suggests pulling quotes or stats from your content and also using eye-catching images to grab attention.

Zala knows that building community is one way to drive traffic to your website. People will often share your work and help do the promotion for you, which is a nice touch!

Bill’s advice is to start a conversation first, then provide them with an invitation to learn more if it suits the situation.

Q4: Since so many platforms are pay-to-play, is it worth using paid ads to promote your content? If so, when?

By now, you probably know that it can be worthwhile to invest in paid advertisements to promote your content. However, you don’t want to waste your money on any old ad. How do you choose the right time and the right content to promote? Take a look at these tips:

Corina shared the strategy they’ve implemented at Spin Sucks to see results with their social media efforts. She also said you need to have a clear understanding of your goals when using paid advertisements. It’ll help you connect it with the bigger picture when it comes to what your company is working on.

As Lexie said, you need to make sure you’re targeting the right audience with your ads. It won’t be effective otherwise.

Gene suggests using paid ads to get eyes on your best performing content.

If your content isn’t great though, no amount of money for a paid ad is going to deliver effective results.

Q5: Can video play a role in getting people from social media to your website? What’s the best way to go about it?

When promoting your content on social media, are you using video to help drive traffic? If not, you should give it a go! Here’s some great advice to get started:

Corina’s advice is to create engaging video content that shows off your personality. It’ll help your audience relate to you and connect with you. She even shared a few ideas for video content, which includes how-to videos, Q&A videos, and behind-the-scenes videos with your team.

Another way to gain traction is to share snippets of a new blog post in a live video. You can encourage conversation with the viewers and then direct them to your site afterwards to learn more.

How-to videos and interviews are just two ideas you can try out for your brand.

Andre suggests previewing your content and leaving your audience wanting more, just like a cliffhanger would.

Cheval knows that video is powerful because it shows everyone that you’re human. Not some robot! You can really connect with your audience through amazing video content. As he said, interviews are a fantastic way to do this.

Just don’t forget to end your video with a call to action!

Don’t think you need to have a professional set-up either. Using your smartphone will do just fine when creating video content!

It’s also smart to include captions on your video, which allows people to watch without sound and serves those who are hearing-impaired.

Q6: How do you ensure you’re not being too self-promotional on social media?

The worst thing you can do is be overly promotional on social media. It’ll turn people off! You have to determine the right balance so you aren’t selling all the time. Check out this advice:

Care about your audience and craft the content that is going to serve them in the best way. To do this, Corina follows the 70/30 method. She shares 30% of her own content and 70% is content from other sources.

Curation is key to creating balance on social media!

Iain’s advice is to share things you’ve learned, articles you’ve read, and to retweet others. Social media doesn’t have to be a barrage of your own blog posts.

Andrea follows the 80/20 rule for social media promotion.

Paul likes to share five posts from “sister” brands, three posts of his own content, and two pieces of content that build the brand’s voice.

Becca throws in a few general ramblings throughout the day, which can be a great way to get a conversation going with your audience. Not everything needs to be scheduled. You can still post in real-time as well.

For Cheval, it’s all about the 80/20 rule and sparking conversations.

No matter what ratio you follow, just remember to be social.

Q7: How will you know if your social media efforts are successful? Which metrics are important to track?

You’ll obviously want to track your results when it comes to promoting your content on social media. It’s the best way to ensure your efforts are effective at driving traffic, boosting conversions, and more. These are some key metrics you’ll want to keep your eye on:

Corina keeps an eye on engagement, traffic to the website, and a number of other metrics to ensure a piece of content was successful.

As Lexie knows, it all goes back to the goals you set for yourself. It’ll let you know which metrics are most important to keep an eye on.

For Rubain, increasing blog traffic is a must as is time spent on the blog.

Julia pays attention to analytics on the website to see where traffic is coming from, how many visitors from social media start a live chat, and the number of leads it results in.

Clicks to your site is where it’s at!

Ashley is all about traffic as well, as it’s an indicator people are checking out your content.

Conversations are important as well, since they can help you build a strong relationship with your audience.

How much business is coming in through social media? That’s another important metric to keep an eye on.

As Kelly pointed out, it really depends on the company. Everyone will have different goals and those goals can even shift with each campaign. It’s all about focusing on what’s right for you.

Q8: Which brands are doing social media promotion right? Why do they stand out above the rest?

To help you get some inspiration for your social media presence, check out these brands that are doing a great job:

Corina said Merriam Webster has been doing a great chat.

Grenae very kindly gave Express Writers a shoutout!

Julia’s favorites include Content Marketing Institute, Buffer, and Hootsuite.

Everyone knows Wendy’s does social media right!

For Kathryn, it’s all about the brands who are giving swift replies to their customers.

Thinking about joining us for the next #ContentWritingChat? Follow @ExpWriters and @writingchat to attend the party every Tuesday at 10 AM Central!

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