If you need some help when it comes to optimizing web content, you’re in the right place! Whether it’s your latest blog post or a key page on your site, it needs to be optimized effectively if you want to rank in search results.

So, how can you make sure that happens? Glad you asked! This #ContentWritingChat recap is packed with awesome tips that will help you get discovered via Google.

#ContentWritingChat Recap: Successfully Optimizing Web Content in 2020 with Diana Richardson

Our guest host for this month’s chat was Diana Richardson. Diana is a Social Media & Community Manager at SEMrush (one of our favorite tools). She had some amazing advice for our chat, so let’s dive into it!

Q1: What is the first step we must take when optimizing web content to ensure we’ll get the desired results?

Before you just start diving in, we need to talk about what needs to happen first… Before you start optimizing everything. Here’s what you need to know:

As Diana mentioned, it starts with knowing your goal and who your target audience is. What are you working to achieve? And who is the desired reader for your content? You need to keep these things in mind in order to generate the right results.

Don’s advice is to set up your content pillars before diving into optimizing web content. Think about core topics and subtopics you’ll be covering and allow that to guide your keyword research.

Remember that quality is crucial. You never want to sacrifice quality in order to get your content to rank highly.

Q2: Should we be targeting high-volume keywords or is that merely a vanity metric? If you feel it’s a vanity metric, what should we focus on instead?

High-volume keywords or low-volume keywords? What about low competition? There’s so much data to look at! This is what you should pay attention to:

If you can rank for a high-volume keyword, that’s awesome! However, it’s not always an easy task because those keywords are often very competitive. Diana suggests finding some of the more unique keywords that still get search volume and targeting those.

Focusing on long-tail keywords that your target audience uses is definitely a great tactic when optimizing.

For those who are just starting out, it doesn’t hurt to go for less competitive keywords. This strategy just might pay off in the long run!

The team at SEO Charge says to go for both. Try targeting booth high and low-volume keywords and see what kind of results you get.

Finding that balance is key! Zala says to identify where you can compete and actually make an impact online.

Q3: Break it down! How can creators find the right keywords that will work for their content?

To find the perfect keywords when optimizing web content, just keep this advice in mind!

Optimizing web content starts with the right keywords. And finding the right keywords starts with knowing your audience. Diana relies on tools like SEMrush’s Keyword Magic Tool to help her get the job done. She also finds it helpful to have your ideal reader in mind. How would that person search? Which keywords would they be using?

Masooma suggests using tools like Google Related Search to help you generate ideas for potential keywords.

The typical SEO tools don’t have to be the only things you use! You can also check out BuzzSumo and Quora to see what people are talking about. That can generate a ton of new ideas.

Katie offered even more great suggestions, which are worth checking out!

Don’s advice might not be what you’d expect, but it’s definitely worth trying. He says to try some keywords that don’t work first. Then, you can use the data you gather to make improvements moving forward.

Q4: Is it possible to get too carried away and over-optimize your blog posts or web pages?

Is over-optimization really a thing? Here’s some thoughts from our community:

No one wants to sound like a robot, which is often the end result when people over-optimize.

Danielle said keyword-stuffed writing is awkward. Focus on creating quality first and foremost, then worry about optimization.

The key is to find a balance between writing for your reader and Google.

Q5: Are there any differences we should note when optimizing blog posts versus pages on our website?

Differences between blog posts and web pages? Well, here’s what you need to know:

The main difference between optimizing blogs and web pages is your goal. What are you trying to achieve with each? That should shape your content overall. Other than that, there isn’t really a difference.

You still want to make sure you’re paying attention to things like linking, images, keywords, headings, etc.

Q6: What are the most common mistakes creators make when optimizing web content? And how can we avoid them?

Don’t fall victim to these mistakes!

Not optimizing is a huge mistake! Failing to have a clean navigation on your site is a big no-no. And ignoring E-A-T is not wise, my friend.

Kate also agrees that paying attention to E-A-T is a must!

Other mistakes to avoid: overusing/underusing keywords, not using keywords in the URL, and ignoring factors like image optimization and page loading times.

Forgetting all about user search intent would definitely be a mistake!

If your CTA isn’t clear, that isn’t good for you or the reader!

Don’t create content for the sake of creating content. You should always be focused on quality and adding value.

Q7: Great tools are an important part of optimization. Which tools should we be using?

Make sure these tools are part of your arsenal when optimizing web content:

Diana’s favorite tools? Your own brain and SEMrush!

These are some great features to check out for anyone getting started.

BuzzSumo and Google Analytics are also very helpful.

And we can’t forget about Answer the Public, Yoast, and Hemingway.

Ahrefs is another great one to try!

Katie suggests utilizing some tools that will help improve the overall user experience of your site.

And finally, give CoSchedule’s Headline Analyzer a go if you want to create better titles for your blog posts.

Want to join our next chat? It happens on the first Tuesday of every month at 10 AM Central! Just follow @ExpWriters and @writingchat for all the latest with #ContentWritingChat!

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