What is Our “Social Media Best Practices” Guide About?

When downloading this guide, you'll receive our top tips for writing successful social media content. We’ll take you through some of the best things you can do for your social media copy and offer the nitty-gritty numbers for what works on each platform.

Whether you need confirmation that you should use a more casual tone or want to know when you should take risks, it’s all here. Our team will help you understand what visuals and dimensions work best for whatever platform you’re on and share some info about the formatting for each kind of post.

Since social media is an ever-shifting marketing channel, understanding what works and what might not be a successful gamble for your brand is essential. Our guide will help you gather all the information you need to start speaking to your target audience and optimizing your social media content. With this information in your arsenal, you’ll be on your way to crafting posts that your readers will love.

By understanding the content that a platform prioritizes, you will learn the best ways to ideate, write, and create visuals that let your brand voice shine through. By using personalization this way, you can open up conversations with your customers and prospects, which you definitely want when growing your brand.