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The Write Podcast, E38: Jeff Goins on How to Develop Real, Everyday Writing Habits

Jeff Goins is a writing legend.

How, you might ask? Well, you can tell by one glance at his blog, which is full of compelling posts and aptly titled Goins, Writer. Or, you can have a conversation with him like I did, and see the obvious: writing is in his blood – he’s been writing since he was a kid, and has written for hundreds of publications. (He even wrote sad poetry and sappy songs with a band as a teenager.)

He’s also the best-selling author of five books for writers and creatives, including The Art of Work and Real Artists Don’t Starve. His books have made multiple bestseller lists, including The Wall Street Journal, USA Today, Publishers Weekly, and the Washington Post. He’s guest published for Business Insider, Fast Company, and The New York Observer, to name a few. On his blog, he shares practical advice on the writing life and creative work.

It was an incredible honor to have him on my show and record this brand new episode for you all!

For this episode of the podcast, I’m picking his brain and finding out how he does it all. In return, he hands out solid advice and tips for any writer, content writer, or marketer. Ready? You’ll enjoy this one – promise!

E38 write podcast jeff goins

The Write Podcast, E38: Jeff Goins on How to Develop Real, Everyday Writing Habits

 

  • 1:40 – Jeff’s Story. How Did He Get into Writing? Like many of us, Jeff channeled his teen angst into sad poems, which eventually morphed into songs he created with his high school band, Decaf. Also like many of us, Jeff has always been drawn to writing instinctually.
  • 4:45 – Jeff Shares His Productivity Secrets. Jeff publishes prolifically – along with 5 bestselling books, he puts out at least one article and one podcast per week. How does he stay on top of it all? One word: Commitment.
  • 9:45 – The Universal Writer “Process.” – Jeff doesn’t really like the concept of a writer’s “process.” Instead, he says we all have the same goal in the end: To move someone.
  • 12:00 – How to Reach Your Writing/Content Goals. How do you move people with your writing? Jeff explains why it’s a worthy goal, and how it relates to marketing.
  • 14:30 – What Does It Take to Move People? Jeff tells us how you reach the goal of moving people. First steps: Be emotional, be clear.
  • 15:10 – The Science of Writing. If the art of writing is moving people, the science of writing is how you get there. Jeff explains how he uses the “3-bucket system” to break down his writing tasks and eliminate blocks.
  • 16:22 – The 3-Bucket System. The system Jeff uses to stay organized in his creation process has three “buckets.” For example, bucket 1 is the idea bucket. It’s the ideation process, which is ongoing. Put all your writing ideas into this bucket.
  • 18:20 – How Do You Help Your Clients Understand the Writing Process? Jeff has news for you: You don’t. (I love this part!)
  • 22:10 – Jeff’s Advice for New Writers. Jeff shares a few nuggets of wisdom for anybody jumping into the professional writing waters for the first time.

Favorite Quotes to Tweet

“Typing is easy. Putting words on a page is easy. Writing is HARD.” @JeffGoins via @writepodcast Click To Tweet “With writing, I realized the only variable I had 100% control over was my own effort. The thing those 9 failed blogs all had in common? I quit all of them.” @JeffGoins via @writepodcast Click To Tweet “I think that's true of all creative work: If you can't first do it for yourself, don't bother doing it for somebody else.” @JeffGoins via @writepodcast Click To Tweet “I think ‘content’ is a very flaccid word. What does that mean, ‘content?’ It's writing, it's communication.” @JeffGoins via @writepodcast Click To Tweet “You can get somebody to take action, but before they will move, you will have to move them.” @JeffGoins via @writepodcast Click To Tweet “That's the art: I want to create something that somehow mysteriously connects with someone on the other side of the world.” @JeffGoins via @writepodcast Click To Tweet

Links Mentioned

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E37 garrett moon coschedule write podcast

The Write Podcast, E37: Building a Content Marketing Empire and the 10% vs 10x Framework with Garrett Moon of CoSchedule

Today on The Write Podcast, the CEO of CoSchedule, Garrett Moon, joins me to talk about how he’s grown a massive content marketing empire with CoSchedule, and a framework for prioritizing opportunities that equal major business growth: he calls this the 10% versus 10x framework.

I’ve long been an avid reader, listener, and subscriber to CoSchedule. Their brand is close to my own heart, and their incredible success proves that they know content marketing. Currently, CoSchedule is the fastest-growing startup in North Dakota and the #1 scheduling tool for marketers. This marketing calendar software also has an impressive 8,000 customers and 225,000 blog subscribers, and they even host their own Academy with training courses, as well as a podcast, the Actionable Marketing Podcast.

(I’ve been honored to have been a guest on their podcast, as well as on a recent live CoSchedule webinar.)

There are so many great insights shared during this episode.

Sit down and listen to our chat, and be prepared to learn!

(P.S. Quick sidenote. My apologies for the former inconveniences with the Spreaker audio stream above. We figured out how to turn off those annoying ads that played right away. Whew! So sorry again that was happening – I wasn’t aware till a few episodes ago.)

E37 garrett moon coschedule write podcast

The Write Podcast, E37: Building a Content Marketing Empire with Garrett Moon of CoSchedule

  • 2:37 – The Story Behind CoSchedule. Garrett talks about how CoSchedule started. He and his co-founder were marketers who essentially “fell out of love” with the widespread tools they were using to plan and publish their content. There had to be a better way to pull all the various pieces together.
  • 5:38 – What Is the 10x vs. 10% Rule? (Hint: It’s A Major Growth Factor for CoSchedule). Garrett explains the framework they use at CoSchedule that helps them decide which content marketing projects are worth the time and effort.
  • 7:00 – Which Projects Fall into the 10% Category? Every action you take for your business can be categorized as either 10% or 10x. 10% projects increase your growth, but only incrementally. They’re good ideas, but take time to show results. There’s no huge impact once you implement them.
  • 7:48 – The 10x Category (The Big Guns). In contrast to 10% projects, 10x opportunities are ones that explode your growth. Garrett gives us an example: 10% opportunities may net you 100 clicks, while 10x opportunities will get 10x those results – 1,000 clicks.
  • 8:30 – Doing a Few Things with Great Results vs. Doing a Lot of Things with Lackluster Results. We discuss how having your hands in too many pots can add up to 10% results in everything. If you scale back, you will be able to put more time and effort into fewer things with BETTER results.
  • 10:07 – The 10x Marketing Formula. Garrett’s book dives into this topic in far more detail. Check out the “Links Mentioned” section to find where you can snag your copy (I highly recommend Garrett’s book).
  • 10:53 – How JOMO (“Joy of Missing Out”) Ties In. #JOMO strikes again! Trying to do “100 things 10% good” can hurt your business. FOMO (“Fear of Missing Out”) can fuel this. Instead, try the antithesis to FOMO and embrace JOMO, and only shoot for what will rocket you to 10x growth.
  • 11:42 – Sometimes, a 10x Opportunity for Others Is a 10% Idea for You. Garrett talks about why CoSchedule decided not to jump on the video bandwagon a few years ago – a 10x opportunity for plenty of others, but not for them as a company.
  • 13:47 – The Framework for “Competition-Free” Content: Look, Research, Strategize. The content you publish is competing with other content. The marketing sea is a crowded place. To stand out and produce content that stands alone, Garrett talks about the three things you need to do (look, research, and strategize) and how that framework worked for CoSchedule.
  • 23:10 – Two Content Traps (The Traffic Trap and Promotional Trap) and How to Avoid Them by Focusing on a Content Core. Garrett talks about two common content pitfalls: Getting traffic that engages but doesn’t convert, and focusing too much on self-promotion, plus how to avoid both.
  • 26:10 – The Traffic Trap: How Do You Fix Blogs That Bring in Traffic, but Not Sales? Often, rewriting old content that falls into the traffic trap is a good way to refocus the traffic you may be getting from SEO into your sales funnel.
  • 29:06 – How to Buy The 10x Marketing Formula. Garrett’s book is available on Amazon, and you can read the first chapter on the CoSchedule website. Check “Links Mentioned” to find all the resources to buy this essential marketing read.

Favorite Quotes to Tweet

'The 10% vs. 10x framework is a way to look at what types of projects and ideas you should take action on, versus the projects and ideas you leave on the backburner.' @garrett_moon of @coschedule Click To Tweet 'In that start-up phase, if you're not producing results with the work you're doing, you're doing yourself a disservice. Your time is too limited and the risks are too high to be working on things that don't maximize your growth.'… Click To Tweet '10x opportunities are the types that could potentially multiply your results by 10 times. For instance, 100 clicks become 1,000 clicks.' @garrett_moon of @coschedule Click To Tweet 'The challenge is to figure out how to de-prioritize those 10% items and put as much energy and effort as you can into those 10x opportunities.' @garrett_moon of @coschedule Click To Tweet

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The Write Podcast, E36: An Outsourcing Story Narrated by Julia & Josh McCoy

Today, my husband joins me for the first time ever on the Write Podcast.

Today we’re covering a topic that’s huge in the content marketing industry: outsourcing your content!

In this episode, I’m talking to you, content creators and writers! Be inspired as I share why and how you should stick to your guns about the quality you provide and the rates you set as an expert.

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I’m also talking to you, agencies and marketers. Learn how to work with content writers for better success.

But first, we’re eavesdropping on a sales call with a marketer who is a bit clueless about both… and I was able to convince my husband to play the marketer’s role.

Josh McCoy joins in as Marketer “Cowboy Joe,” and I’m playing myself.

You’ve got to listen in on this one. ?

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The Write Podcast, E36: An Outsourcing Story Narrated by Julia & Josh McCoy Show Notes

  • 0:01 – An Outsourcing Story. Listen in to hear a sales call to Express Writers from Joe, a marketer who wants masses of SEO content at bargain bin rates.
  • 2:53 – Why the Outsourcing Story Is Nothing New. Even though content marketing and content creation have come a long, long way since Express Writers first launched, we STILL get clients who want cut-throat rates for their content – and then get burned when they settle for bargain quality.
  • 4:37 – Setting Rock-Bottom Rates Sets an Unsustainable Standard in the Content Creation Industry. Many of EW’s competitors set extremely low rates for content writing. But, to create truly great, quality content that gets results, you need to aim higher.
  • 5:23 – Content Writers: Never Compromise on Quality and Rates! To set better standards in the industry, ones we can all benefit from, we need to stop accepting low rates and compromising our content writing just to make a quick dime.
  • 6:21 – How We’ve Changed at Express Writers to Refocus on Quality. We used to give in and give discounts to clients just to get the sale. I explain why that’s not our policy anymore and how it ties into refusing to compromise. This includes not compromising on the time and creativity it takes to create high-quality, amazing content.
  • 9:10 – Clients: 3 Pitfalls to Avoid When Outsourcing Your Writing and Content Creation. There are three mistakes it’s really easy to make when you need to outsource your content writing. The first one: Going in without a strategy, i.e. not knowing what types of content you need, not defining your brand voice, and not knowing your audience.
  • 10:53 – Content Creation Is One of the Top Outsourced Activities in the Industry, According to CMI. The stigma around outsourcing your content writing is continually shrinking. I talk about why that’s happening and why it’s so great for content writers.

Quotes to Tweet

Because we have competitors that charge very low, this sets an expectation. Marketers see that price, and they think, 'oh, that's the going rate' when that reflects very low quality. @JuliaEMcCoy Click To Tweet The day we all as writers agree to never compromise, is the day this question will stop coming our way: 'Hey, can you go low for high-volume orders?' @JuliaEMcCoy Click To Tweet Whenever we turn a client away, it comes from a place of ‘This is our expertise, this is our knowledge, this is what we know, this is what we're good at.’ We stand there, and don't bat an eye. @JuliaEMcCoy Click To Tweet 'If you have the skills and expertise... you can stand on your knowledge and not give in to that client. You won't feel like a salesperson who is just after their money, whenever you ask for that big number.' @JuliaEMcCoy Click To Tweet 'In this industry of content creation, the best deal really doesn't mean the best content.' @JuliaEMccoy Click To Tweet

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write podcast E35

The Write Podcast, E35: Empathy in Content Marketing with Jason Schemmel (Why & How it’s Crucial to Your Online Success)

Hello, listeners!

Welcome to episode 35 of The Write Podcast!

Today I’m talking to Jason Schemmel, a self-described “professional dork” who has been in the content marketing industry for 6 years.

He’s a social media manager at HarperCollins and works with brands online building content strategies. He’s a content marketing geek, has co-hosted a panel at Content Marketing World, and is the host of a podcast, GSDChat (he’s leaving it to you to figure out what the acronym “GSD” means).

For this episode, we’re talking about a crucial component of ANY successful business or content marketing endeavor – empathy with your audience and customers.

What form does empathy take in marketing, and why should you cultivate it for better results? Find out in my fun, informative chat with Jason.

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The Write Podcast, E35: Empathy in Content Marketing with Jason Schemmel (Why & How it’s Crucial to Your Online Success) Show Notes

  • 2:05 – Jason’s Podcast, GSDChat. Jason talks a bit about his podcast and what it covers. He usually hosts industry guests who talk about the ups – and the downs – of working in content.
  • 3:57 – Today’s Topic: How Does Empathy Play into Content Marketing? We’re seeing a lot more empathy in marketing these days, with content marketing at the forefront. Jason says that empathetic marketing that resonates with you is the stuff that makes you pause to take a closer look.
  • 5:35 – Examples of Empathetic Marketing. Jason gives an example of how Joe Pulizzi, the founder of Content Marketing Institute, grew to his current success level because he listened to his audience and understood their wants and needs.
  • 8:31 – You Are Not Your Audience. Jason describes a big mistake many business owners and marketers make: Thinking you know what your audience needs and tailoring your marketing to that thinking. Here’s the thing – you are not your audience.
  • 9:47 – How to Listen to Your Audience at Every Stage of Your Business. I give an example of how we listen to customers at Express Writers using the live chat feature on our site. We get ideas for EVERYTHING from this, from what products to roll out/tweak to what topics we should write about on the Write Blog.
  • 11:49 – How Do You Integrate Empathy into Your Content Marketing on a Long-Term Basis? Jason shares tips for being more empathetic in your marketing. Tip number one: Do an audit of your company (and yourself) to gauge the effectiveness of what you’re already publishing and what your audience is saying about it.
  • 15:13 – Just Starting Out? Initial Steps for Researching Your Audience. Jason recommends initial steps for understanding your audience so you can reach them with empathy. Use Google Trends, Twitter, LinkedIn, and more to do your research. Dive into Facebook groups and Twitter chats that deal with topics in your industry niche.
  • 19:05 – Empathy and Generosity Go Hand-in-Hand in Content Marketing. Much of content marketing involves giving away valuable information for free. We discuss how that ties into the empathy factor, and how you eventually benefit.
  • 21:45 – The Hidden Benefits of Empathy in Content Marketing. We go further into how having empathy in the field comes back to you positively – tenfold. One example: That client you didn’t get, the one you gave some free advice to, turns around and refers you to someone else because you built trust with them.

Quotes to Tweet

'When you're starting something from scratch... You get tunnel vision of 'This is what it should be because it makes sense to me.' @JasonSchemmel Click To Tweet 'Not everyone that uses your product or service thinks the way you do. That's where empathy really comes in. Take yourself out of your own shoes and into the situation of the people you're trying to reach.' @JasonSchemmel Click To Tweet 'The better you can understand your entire core audience that you're trying to reach, the better your messaging will be, the more well-received it will be, and you'll see a lot more results from it.' @JasonSchemmel Click To Tweet 'Active listening is an essential part of business success. It's like it is in the classroom: If one person has enough courage to ask the question, odds are, 75% of the room is thinking the same question.' @JasonSchemmel Click To Tweet 'Let your network work for you.' ? @JasonSchemmel Click To Tweet 'If you can get behind a message, a purpose, a mission, and you really start hitting home with that, and you find an audience that aligns with that mission, you'll be okay.' @JasonSchemmel Click To Tweet

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E34 write podcast episodic content chris strub

​The Write Podcast, E34: Episodic Content for Better Storytelling, Engagement and Online Results with Chris Strub

How do you create content to make sure people are going to want to come back the next week? Today, I’m bringing in Chris Strub as we talk about how to create episodic content – which is content created in episodes for your audience. Creating content in this format can seriously boost your storytelling power, engagement, and your brand results.

Chris is a writer, keynote speaker, and a live streaming instructor. In fact, he is the first person to livestream on Snapchat in all 50 U.S. states. A millennial who knows his way around social media, Chris is truly leading the space in road trip marketing – a unique path that combines both storytelling and marketing – bringing in the best of both worlds.

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This topic is especially relevant because it’s harder than ever to capture attention online with so much crowded content. Ready to stand out from the rest of the crowd? Then listen in and be ready take home some actionable insights!

E34 write podcast episodic content chris strub

The Write Podcast, E34: Episodic Content for Better Storytelling, Engagement and Online Results with Chris Strub Show Notes

  • 03:00 – The Concept Behind Episodic Content. Chris defines episodic content as creating content where you “think like a fan.” Think about the pattern of content you want to create over an extended basis rather than getting caught up in creating viral content. It’s not about creating the best, but thinking about how you can make the next one better again and again.
  • 05:40 – How to Create Episodic Content. Chris outlines a plan on creating content on a daily basis. How do you create a piece that would make people want to come back for that next piece (regardless of format)? Consistency is key.
  • 07:45 – Draw Out the Big Picture First. Identify to your audience what the big picture is. Get them hooked into the big picture – that simple idea. Stories come later. In marketing, what do people identify your brand for? Then how can you branch off from there and create content that fits within that broader scope?
  • 09:02 – From 50 States, 100 Days Guy to the Road Trip Marketing Guy. Chris explains the different ways you can define road trip marketing.
  • 10:40 – Tips for Creating New Content. Chris shares some strategies for creating new content. How do you overcome content fatigue? Hint: Consistency does not equal frequency.
  • 14:00 – Simple is Everything. Your message has to be simple enough that you can actually write it on the back of a business card.
  • 15:05 – Frequency versus Consistency. A lot of people buy frequency on Facebook ads, for example, but most people aren’t seeing your content. What you can’t replace is your consistency. Instead of creating 50 things a week, create one thing a week and re-market that to your audience throughout the week.
  • 17:55 – The Real Struggle in Content Marketing Strategy. Chris explains that the real struggle in content marketing strategy and where you should put your focus is on sitting down and reexamining what that game plan is over the course of a certain period of time. Take the time to take a step back.
  • 19:45 – Batching Content Together. Chris talks about creating pieces in advance and identifying a theme to it so you can easily plug and play episodically with long term strategy in mind.
  • 23:20 – What’s Next for Chris? Check out the Social Media Strategies Summit in Chicago where Chris will be speaking at. Or catch him in Atlanta in May at the Social Shake-Up Show, and more!
  • 24:05 – Chris’ Big Picture. Chris has written two books about his cross-country adventures, and he’s hoping to find a company or multiple companies and do it again! His goal is to be the next generation’s greatest storyteller through his books, his adventures, and working with brands. Think BIG!

Quotes to Tweet

'Too often in social media, we get caught up with trying to create a piece of content that's going to go viral...what's much more valuable is develop a pattern and establish a consistent theme.' @chrisstrub Click To Tweet 'When you're thinking episodically, you really want your audience to want to come back for that next piece.' @chrisstrub Click To Tweet 'When you can identify to your audience what the big picture is, that's really what they really want to know.' @chrisstrub Click To Tweet 'We get caught up in the hyper speed of our newsfeed and we see so many people creating so much that we think we need to accelerate and create more and more.' @chrisstrub Click To Tweet 'Look at what really matters. What drives you? What's your why? What is it on an ongoing basis that makes you want to keep coming back?' @chrisstrub Click To Tweet 'Your message needs to be so simple that you can write it down on the back of the business card.' @chrisstrub Click To Tweet 'Use the tools intelligently to make sure that you're very best thing is getting in front of the people that you want to consume it.' @chrisstrub Click To Tweet 'You can piece together what your plan is by understanding what success looks like in a certain period of time.' @chrisstrub Click To Tweet 'For me, the goal now is to be our generation's greatest storyteller - that includes more books, more adventures, working with more brands.' @chrisstrub Click To Tweet

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​The Write Podcast, E33: Copyrighting in Content Marketing - Knowing the Legal Side with Richard Chapo

​The Write Podcast, E33: Copyrighting in Content Marketing – Knowing the Legal Side with Richard Chapo

As content creators, we regularly cite sources and use elements in our content we probably didn’t create – images, audio, video, and more.

Are you sourcing and crediting these pieces in your content responsibly? Or, are you unwittingly committing copyright infringement?

That’s our hot topic of discussion in episode 33 of The Write Podcast. I sit down and chat with Richard Chapo, a veteran internet lawyer with over 24 years of experience, who got started at the very beginning of the internet explosion. He has knowledge of everything from DMCA compliance to fair use and licensing.

I asked my Facebook group, Profitable Content Strategists & Marketers, for questions for Richard, and boy did they deliver. This is a meaty episode with lots of practical advice and information, so make sure to tune in and grab a pen and paper – you’re going to want to remember these lessons!

​The Write Podcast, E33: Copyrighting in Content Marketing - Knowing the Legal Side with Richard Chapo

The Write Podcast, E33: Copyrighting in Content Marketing – Knowing the Legal Side with Richard Chapo Episode Show Notes

  • 2:30 – How Richard Became an Internet Lawyer. Richard began his career as a litigation lawyer for wrongful death cases in the late 1980s. As he says, that got old quickly. Eventually, he got involved with doing legal work for an old colleague who had started an internet company. Today he represents small businesses and protects their interests online.
  • 5:23 – The Proper Way to Credit Sources in Your Content and the Basics of Copyright. Copyright laws don’t translate well to the web. A lot of it is new territory, especially for fresh platforms coming onto the scene (think Instagram and Snapchat). How do you credit the content you use in YOUR content? Richard breaks down the basics.
  • 8:40 – Examples of Exceptions to Copyright, Including Creative Commons Licenses. There are exceptions to copyright where you CAN use someone else’s creative work (blog posts, images, videos, audio recordings, etc.) in your content. Richard gives us some good examples.
  • 11:00 – How Can You Avoid Copyright Issues? You can easily avoid getting entangled in legal issues pertaining to copyright infringement. The first way? Make your own content!
  • 14:10 – Even If You Purchase Content, Should You Still Credit the Creator? Sometimes purchasing content isn’t clear-cut. If you buy an image from Shutterstock, for example, do you still need to credit the creator when you use it in your content? Richard explains.
  • 15:50 – Richard Debunks a Myth About Linking to Content You Reuse (Attribution). Even if you link back to the source of the content you reuse, it’s not always enough.
  • 18:25 – Google Images: Dangerous Territory for Copyright Issues. Richard explains why using Google Images can be a trap, and why you just shouldn’t use an image if you can’t find the license or terms of use. (Not worth it!)
  • 19:51 – The Case for Creating Your Own Content. The value of creating your own content is huge, not just for you, but also for your audience. And, these days, it’s easier than ever. We delve into why this holds true, and why it’s partially about being real.
  • 25:34 – What is Fair Use, and Why Is It Important? The concept of fair use details exemptions to copyright law. Richard gives a rundown of why, when, and where fair use is an acceptable defense for copyright infringement.
  • 32:52 – What Should You Do if Someone Steals Your Content? Richard runs through the options available to you if you find out that someone has stolen your content word-for-word. The first one: Contact the person and ask them to take it down or provide proper attribution. The second one: Submit a DMCA take-down notice.
  • 37:00 – Sometimes Legal Action Isn’t Always the Right Approach. Sometimes you run into a situation where your fans are unintentionally using your content without permission. Richard explains how you can swing this to your advantage without getting full-on legal.

Quotes to Tweet

'Copyright law was written hundreds of years ago well before the internet appeared – it does not translate well to the web.' @richardachapo Click To Tweet 'Can you take that copyrighted image, publish it on your site, and then link back to the original site (a concept called attribution as a defense to copyright infringement)? No. No, no, no, no, no.' @richardachapo Click To Tweet 'People get sued on this all the time. Attribution – linking back to that original source – is not a defense to copyright infringement. It is a defense claim of plagiarism.' @richardachapo Click To Tweet 'Most people who commit copyright infringement are not evil black-hatters, they're just somebody who didn't realize there was an issue.' @richardachapo Click To Tweet 'Look at who's stealing your content and ask yourself what they're really trying to do. In some cases, they're fans.' @richardachapo Click To Tweet

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Guillaume Decugis write podcast e32

​The Write Podcast, E32: Using Content Intelligence, the Future of Content, & Machine Robots with Guillaume Decugis

In 2018, just creating basic online content has become a robot’s job. Billions of articles are written by AI. But content marketing, which drives people to action and creates relationships, is another story. This can only get accomplished with a human touch.

This is what Guillaume Decugis and I discuss along with other topics, including the launch of a new content intelligence tool, Hawkeye (which I am loving!), in today’s value-packed episode. If you’re a content creator, marketer, freelancer, or basically do anything in online content, you’re going to NEED to catch this episode.

Guillaume is also the founder of Scoop.it, and an old friend of mine in the industry (we go way back – check out another Write Podcast episode featuring his insights, episode 9).

Listen in right now to hear us talk about these of-the-moment topics and more for episode 32!

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Episode Show Notes

  • 1:23 – What happened to the Write Podcast? What I’ve been up to for 3 months: Creating a free, on-demand Masterclass for the Profitable Content Strategy and Marketing course!
  • 4:53 – About Guillaume. My guest for today’s episode is a Stanford-educated engineer turned content marketer. He founded Scoop.it, which is a top platform for sharing and curating content. He just launched Hawkeye late last year, a tool for discovering and researching content trends.
  • 6:00 – Content Helps Create Relationships. Guillaume and I first connected through content, and he says that aspect is one of the main reasons he loves it. Content helps you build those integral industry and audience relationships!
  • 6:44 – Defining Content Intelligence. Content intelligence is a new topic for many content marketers. Guillaume explains what it is and why we need it right now.
  • 9:24 – Content Intelligence as a KPI. How can we use competitive intelligence as a KPI for overall marketing success? Guillaume discusses how curating content (looking at what your competitors are doing) actually helps marketers get better at creating content.
  • 12:50 – Which Tools Can You Use for Content Intelligence? Content intelligence can be hard to do without a good tool. We talk about how Hawkeye is built just for making web monitoring in your industry easier (plus the inspiration behind Hawkeye).
  • 18:18 – How Topic Research is Streamlined with Content Intelligence Tools Like Hawkeye. You can only process so much information as a human. A tool can sift through thousands of pieces of content, find meaningful topics and trends, and tell you who is writing about them, which ones are popular, and which angles have been covered – which helps you avoid “me, too” content.
  • 21:17 – Steps for Better Topic Research. Guillaume lists two steps for topic research with a tool like Hawkeye. The first one: Look for topics that haven’t been covered much, but will still appeal to your audience.
  • 23:40 – Don’t Forget the Other Factors for Great Content. Smart topic research is a huge boon, but don’t forget to have the other pieces in place, like quality writing. On the other hand, great writing alone is not enough for your content marketing to succeed – you need the entire package.
  • 26:00 – Robots Can’t Replace Smart Content Marketers. Smart content marketers will use data and intelligence to empower their writing and content creation — they won’t fear content robots, because content robots can’t be creative. I talk more about this topic and A.I. content writers in a few articles I wrote for Content Marketing Institute.
  • 30:40 – It All Circles Back to Relationships. Robots can’t nurture relationships – they can only create content for content’s sake. Content marketing can build real rapport and trust between people. This is HUGE.
  • 31:41 – How Can We Sign Up for Hawkeye? Beta testing is still happening for Hawkeye, which you can sign up for at Hawkeye.ai. If you’re part of a marketing team, you can get set up, too.

Favorite Quotes to Tweet

'We define content intelligence as a technology that provides data and insights on content to increase results from marketing.' @gdecugis Click To Tweet 'Even though content is fundamentally creative, it needs to be driven by objectives. There's a need to get more data and more insights to guide that creative process. That's what content intelligence is.' @gdecugis Click To Tweet 'We're not the only ones creating content. If we were, if we had the monopoly of attention from our audience, maybe we could get away with producing whatever we want.' @gdecugis Click To Tweet 'Curation informs creation. The more you curate content, the better you get at creating.' @gdecugis Click To Tweet 'Who wants to read the 73rd piece on how to do this, this, and that? You're not going to have traction with that because your content will sound like 'me, too' content.' @gdecugis Click To Tweet 'There's a lot of data out there. A.I. is the way to make sense of it and be empowered by it.' @gdecugis Click To Tweet

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E31 Content Strategy for High-ROI Guest Blogging with Aaron Orendorff

​The Write Podcast, E31: Content Strategy for High-ROI Guest Blogging with Aaron Orendorrf

On Episode 31 of the Write Podcast, I have the honor of speaking to Aaron Orendorff. Aaron is an incredibly impressive content marketer. He’s the founder of Iconic Content, and his site slogan happens to be: “Saving the world from bad content.”

Seriously – one of the best taglines I’ve ever heard.

Today, Aaron shares (generously) his clever, high-level strategies on the strategy behind writing for coveted guest blogs, that offer a huge payoff and high ROI.

Aaron is a rock star content contributor at CMI, Unbounce, Copyblogger, Inc., Entrepreneur, Fast Company, and Business Insider – and that’s just for starters. He has authored some of the top-read, top-shared blog posts of the year. You could say he is a genius guest-posting machine.

On top of all that, Aaron recently became the editor-in-chief at Shopify Plus, which gives him a unique perspective from the other side of guest blogging – the gatekeeper side.

If getting more guest-blogging opportunities is on your resolutions list this year, this episode is a must-listen!

Ready? Let’s go!

E31 Content Strategy for High-ROI Guest Blogging with Aaron Orendorff

T he Write Podcast, E31: Content Strategy for High-ROI Guest Blogging with Aaron Orendorrf

  • 3:25 – 5:28: How Aaron Went from Freelancer to Editor-in-Chief – Aaron focused on guest-posting for two years, most of it unpaid. He explains how he started freelancing for Shopify Plus, which eventually turned into a big game-changer for his career.
  • 5:30 – 7:50: What Aaron Does in His Shopify Plus Role – What does being editor-in-chief at a major B2B entail? Turns out, a lot of it is old-fashioned SEO and content marketing 101, including targeting niche keywords and scoping out audience intent.
  • 7:51 – 10:15: Leads Over Social Shares – It’s easy to get caught up in vanity metrics like social shares or likes – leads from your content are the real gold. Aaron recounts an interview where that point was driven home.
  • 10:16 – 12:45: How Do You Get Guest Blogging Gigs on Major Sites? – Aaron shares a few secrets for nabbing the guest-posting gigs of your dreams. He also divulges the blog format that can score impressive engagement, which will make editors welcome you back for more content.
  • 12:46 – 15:32: More Tips for Scoring Guest Blogs – There are a few things that Aaron did a little differently when it came to getting posts on sites like Mashable, Fast Company, and Entrepreneur. A big one: He wrote posts specifically for the site and their audience, then sent them to the editor in a cold email.
  • 15:33 – 18:59: Today’s Guest Posting Climate and What You Need to Get Noticed – Aaron talks a little bit about why his method is necessary for guest posting today. Hint: Huffington Post closing its contributor network is a good example to learn from.
  • 19:01 – 21:36: Expect Rejections, but Don’t Quit – When one of Aaron’s guest posts got rejected by Forbes, he revised it to fit the next publisher on his hit list. When they rejected it, he went through the same process. Eventually, that piece got on Mashable.
  • 21:46 – 24:47: Top Do’s and Don’ts for Guest Bloggers – There are some basics you should and shouldn’t do before approaching a guest blog platform with your content. Aaron shares his top tips, including making sure to read the platform’s contributor guidelines. He also suggests a Chrome extension called Contact Out to help you email editors directly.

Favorite Quotes to Tweet:

'The thing about writing for an enterprise audience is you will get called on faking it, fast.' @AaronOrendorff Click To Tweet 'Some of those giant posts that are guest posts, that do build up your personal brand, are absolutely amazing for lead generation as a freelancer.' @AaronOrendorff Click To Tweet 'The real big ROI of guest-posting: You're not going to get a lot of traffic, but if you get the right traffic, that pays off huge.' @AaronOrendorff Click To Tweet 'It's so easy to get lost in the deluge of traffic, shout-outs, and social shares. That can be good for a certain goal, but when it comes to feeding the bottom line – lead generation – that's not the game.' @AaronOrendorff Click To Tweet 'SEO content has built our bottom line.' @JuliaEMcCoy Click To Tweet 'What opened doors for me on the guest-posting side of things: I don't think I ever sent a pitch.' @AaronOrendorff Click To Tweet 'Make it easy for (guest blog) editors to say yes.' @AaronOrendorff Click To Tweet

Links Mentioned:

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productivity improvement for content creators

​The Write Podcast, E30: Productivity Improvement for Content Creators & Writers (How I Beat Content Creation Laziness & Had My Best Year Ever, in 2017)

Welcome to episode 30 of The Write Podcast!

For our 30th episode, I’m doing things a little differently. It’s just me in a solo episode, sharing the secrets behind how I was able to do it all last year: create and launch a course, run an agency of more than 40 team members, write and self-publish a 366-page book, launch a YouTube show, try public speaking for the first time, and, publish more than 70 posts – all while maintaining a home life (and my sanity).

“How on earth do you get that done?” is probably the #1 question my community asked me throughout all of 2017.

Finally, you learn my productivity secrets. It’s all right here. Listen in!

Sit down with me and grab some ideas to beat content laziness and boost your own productivity and professional output for 2018. ?

And don’t forget to head on over to my Content Strategy Course site to read the in-depth blog I wrote, for the full case study: www.bit.ly/juliasproductivitycasestudy 

productivity improvement for content creators

The Write Podcast, E30: Productivity Improvement for Content Creators & Writers (How I Completely Beat Content Creation Laziness & Had My Best Year Ever)

1:40: Part 1 – My Productivity Case Study

  • 1:40 – 3:12: What I Accomplished in 2017. I had a full plate last year, no question. I give a run-down of what I was able to accomplish professionally, including creating a course, writing a book, and launching a YouTube show.
  • 3:15 – 3:56: Read the Case Study. For an in-depth, detailed look at how I did it all last year, read about my process at the link provided (see “Links Mentioned” below).

3:57: Part 2 – How Exactly Did My Productivity Take Off? + 18 Actionable Productivity Tips

  • 4:30 – 4:57: The Number One Reason Behind My Super-Powered Productivity in 2017. I credit the long task of creating the in-depth curriculum for my course as the instigator for my improved productivity.
  • 4:58 – 6:54: Forming New, Productive Habits and What the Studies Say. The idea that it takes 21 days to form a new habit is a myth. So, what does it really take? I cite some studies that provide enlightenment, then show how my own experience proves the research. It’s no joke (it’s hard), but it worked for me.
  • 6:56 – 7:19: Setting Deadlines and Accountability That Stick. Another reason behind my productivity: I put some accountability factors in place from which I couldn’t back down.
  • 7:20 – 9:16: Becoming My Most Productive Self. I talk about how the new habits I have formed from 2 rigorous months of hard work have paid off.

9:17: 18 Actionable Productivity Tips

  • 9:17 – 10:08: My #1 Tip. Choose your work environment carefully – don’t just work anywhere. Have a dedicated space where you get sh*t done.
  • 10:10 – 13:02: Productivity Tips 2-4 – My Recommendations for the Best Work Environment. The next few tips are all about where you sit, how you sit, and how they can affect your output. For instance, tip #3 is to work in natural light, which boosts your mood, helps eliminate headaches that fluorescent lighting can cause, and more.
  • 13:05 – 16:36: Tips 5-9 – Increase Your Speed. Invest in better tech, improve your typing speed, know some handy keyboard and tech shortcuts, and your output will be able to keep up with your brain power!
  • 16:37 – 19:50: Tips 10-13 – Make Healthy Productivity Habits Part of Daily Living. One part of being productive (and staying productive for the long-haul) involves taking care of your body. If your body is fueled with nutrients, hydrated, and energized, you’ll be able to work better, including focus better, longer. I share my favorite tips for doing just that.
  • 19:52 – 24:00: Tips 14-15 – Set Deadlines, Get Up Earlier, and Get an Accountability Partner. This is the winning trifecta that helped me successfully finish my course in 2017. I explain how they go hand-in-hand-in-hand (there’s a lot of stumbling in this story, but the point is I pulled through some hard early wake-ups!).
  • 24:02 – 25:20: Tip 16 – Listen to Music for Focus. The right music can make a huge difference for focus. I recommend my favorite type to play while I work.
  • 25:22 – 26:32: Tip 17 – Get the Support You Need. This tip is especially big for entrepreneurs. No one can do it all alone.
  • 26:34 – 27-13: Tip 18 – Busy ≠ Productive. Don’t just spin your wheels. Multi-tasking can go overboard. Focus on getting the right stuff done.

Favorite Quotes to Tweet:

'Forming a habit in 21 days is a myth. It takes 2+ months before a new behavior becomes automatic.' @JuliaEMcCoy Click To Tweet 'A 2-month period to complete a project and teach yourself a new schedule can impact your productivity.' @JuliaEMcCoy Click To Tweet 'The easiest thing to do when the going gets hard: stop. Habit training can show you how to counteract that feeling.' @JuliaEMcCoy Click To Tweet 'Give yourself deadlines for everything and then work to meet them, if not beat them.' @JuliaEMcCoy Click To Tweet

Links Mentioned:

Read the Full Productivity Improvement for Content Creators Case Study on the Content Strategy Blog

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E29 susan moeller write podcast

​The Write Podcast, E29: How to Find and Work with Influencers in Your Content Marketing with Susan Moeller from BuzzSumo

It’s that time again… Welcome to episode 29 of The Write Podcast!

Today, I’m excited to talk with Susan Moeller and really dig into the ins and outs of creating, building, and nurturing influencer relationships for your marketing. This is a valuable conversation, because we discuss how to work with influencers the right way: treat them like real people and friends–then, tips on how to scale that.

Susan Moeller is not only the Business Development Manager at BuzzSumo; she also taught writing classes at the King’s College in New York City, which she helped reopen in Manhattan (in the Empire State Building’s basement!). Her background in writing has greatly contributed to her emphasis on good communication as the foundation of marketing.

Listen in for a wealth of information and tips, not to mention a fun conversation!

E29 susan moeller write podcast

The Write Podcast, E29: How to Find and Work with Influencers in Your Content Marketing with Susan Moeller from BuzzSumo

  • 1:45 – 6:25: About Susan. Susan has a varied background. In particular, the writing classes she taught underlined communicating effectively with your audience, and this principal formed the foundation for her later steps in marketing.
  • 6:30 – 8:50: Why Influencer Marketing? Susan dives into why influencer marketing is so important to content marketing. On the outreach side, influencers help you expand your circle and get in front of people who wouldn’t have known about you, otherwise.
  • 8:55 – 10:37: How Influencer Marketing Mitigates Content Shock. Susan shares some eye-opening stats about how many hours it would take per week to read all of the content continually produced about content marketing. In the storm of content, standing out is incredibly important.
  • 10:47 – 13:03: When Is It the Right Time to Work with an Influencer for Your Marketing? Demystifying the Process. Lots of marketers think their business is too small, or it’s not the right time, to reach out to influencers for collaboration. So, when is the right time? Susan sets us straight: It’s always the right time.
  • 13:05- 14:50: It’s About Give, Not Take. Instead of focusing on what you can get out of an influencer relationship, hone in on what you can give the influencer. How can you help them? Susan says that organic relationship-building will net you better results in the long run.
  • 15:39 – 17:12: Real-Life Influencer Relationships. I talk about how just reaching out to people with the intention of being friends, nothing more, has been key to my own influencer relationships and marketing. Big tip: Approach influencer marketing like getting coffee with a friend. Be genuine, make a connection – whatever else comes out of it is a bonus.
  • 17:13 – 19:37: Return to the Idea of Networking. As Susan points out, networking is nothing new. What’s different about influencers is their ability to inspire their audience to take action. They’re not necessarily celebrities, big speakers, or big names – they just have an engaged community.
  • 21:00 – 26:00: How Many Relationships Should You Build? I talk about how networking and taking on influencer relationships is similar to how many friends you can realistically keep up with in your daily life. Susan adds that you can grow your influencer network by encouraging people on your team to make those connections on their own.
  • 26:05 – 31:00: How to Measure the Success of Your Influencer Marketing. To measure your success, look at 4 main factors over the course of a year: content shares, shares from influencers, invitations to collaborate, and mentions in influencer content.
  • 31:00 – 33:40: Takeaways for Better Influencer Marketing. Susan offers 3 major steps you can take this year to get going on building awesome influencer relationships. Find them below in an actionable list!

Susan’s 3 Actionable Steps to Better Influencer Marketing and Relationship-Building

1. Within the Next Week:

  • Identify 20-30 influencers who would be a good fit for your business (i.e. people who are part of your industry, share your interests, are active on social and have engaged audiences)
  • Follow them!
  • Read, share, and comment on their content

2. Within the Next Month:

  • Quote influencers in your content
  • Buy and read an influencer’s book; leave a favorable review and tweet about it
  • Develop a plan for what you can offer influencers

3. Within the Year:

  • Attend an industry conference
  • Meet the speakers
  • Tweet at the speakers and comment on/praise their talks

Favorite Quotes to Tweet

'Influencer marketing is critical because you're able to reach their audience.' @SusanCMoeller Click To Tweet 'Influencers bring their expertise, and they bring their audiences.' @SusanCMoeller Click To Tweet Approach influencer outreach from a perspective of ‘What can I give?’ rather than ‘What can I take?’ @SusanCMoeller Click To Tweet 'Everything in content marketing is long-term – you can’t expect a return the next day.' @SusanCMoeller Click To Tweet

Links Mentioned

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write podcast cta