E31 Content Strategy for High-ROI Guest Blogging with Aaron Orendorff

​The Write Podcast, E31: Content Strategy for High-ROI Guest Blogging with Aaron Orendorrf

On Episode 31 of the Write Podcast, I have the honor of speaking to Aaron Orendorff. Aaron is an incredibly impressive content marketer. He’s the founder of Iconic Content, and his site slogan happens to be: “Saving the world from bad content.”

Seriously – one of the best taglines I’ve ever heard.

Today, Aaron shares (generously) his clever, high-level strategies on the strategy behind writing for coveted guest blogs, that offer a huge payoff and high ROI.

Aaron is a rock star content contributor at CMI, Unbounce, Copyblogger, Inc., Entrepreneur, Fast Company, and Business Insider – and that’s just for starters. He has authored some of the top-read, top-shared blog posts of the year. You could say he is a genius guest-posting machine.

On top of all that, Aaron recently became the editor-in-chief at Shopify Plus, which gives him a unique perspective from the other side of guest blogging – the gatekeeper side.

If getting more guest-blogging opportunities is on your resolutions list this year, this episode is a must-listen!

Ready? Let’s go!

E31 Content Strategy for High-ROI Guest Blogging with Aaron Orendorff

T​he Write Podcast, E31: Content Strategy for High-ROI Guest Blogging with Aaron Orendorrf

  • 3:25 – 5:28: How Aaron Went from Freelancer to Editor-in-Chief – Aaron focused on guest-posting for two years, most of it unpaid. He explains how he started freelancing for Shopify Plus, which eventually turned into a big game-changer for his career.
  • 5:30 – 7:50: What Aaron Does in His Shopify Plus Role – What does being editor-in-chief at a major B2B entail? Turns out, a lot of it is old-fashioned SEO and content marketing 101, including targeting niche keywords and scoping out audience intent.
  • 7:51 – 10:15: Leads Over Social Shares – It’s easy to get caught up in vanity metrics like social shares or likes – leads from your content are the real gold. Aaron recounts an interview where that point was driven home.
  • 10:16 – 12:45: How Do You Get Guest Blogging Gigs on Major Sites? – Aaron shares a few secrets for nabbing the guest-posting gigs of your dreams. He also divulges the blog format that can score impressive engagement, which will make editors welcome you back for more content.
  • 12:46 – 15:32: More Tips for Scoring Guest Blogs – There are a few things that Aaron did a little differently when it came to getting posts on sites like Mashable, Fast Company, and Entrepreneur. A big one: He wrote posts specifically for the site and their audience, then sent them to the editor in a cold email.
  • 15:33 – 18:59: Today’s Guest Posting Climate and What You Need to Get Noticed – Aaron talks a little bit about why his method is necessary for guest posting today. Hint: Huffington Post closing its contributor network is a good example to learn from.
  • 19:01 – 21:36: Expect Rejections, but Don’t Quit – When one of Aaron’s guest posts got rejected by Forbes, he revised it to fit the next publisher on his hit list. When they rejected it, he went through the same process. Eventually, that piece got on Mashable.
  • 21:46 – 24:47: Top Do’s and Don’ts for Guest Bloggers – There are some basics you should and shouldn’t do before approaching a guest blog platform with your content. Aaron shares his top tips, including making sure to read the platform’s contributor guidelines. He also suggests a Chrome extension called Contact Out to help you email editors directly.

Favorite Quotes to Tweet:

The thing about writing for an enterprise audience is you will get called on faking it, fast. Click To Tweet Some of those giant posts that are guest posts, that do build up your personal brand, are absolutely amazing for lead generation as a freelancer. Click To Tweet The real big ROI of guest-posting: You're not going to get a lot of traffic, but if you get the right traffic, that pays off huge. Click To Tweet It's so easy to get lost in the deluge of traffic and shout-outs and social shares. All that can be good for a certain goal, but when it comes to actually feeding the bottom line – lead generation – that's not the game. Click To Tweet It's so easy to get lost in the deluge of traffic and shout-outs and social shares. All that can be good for a certain goal, but when it comes to actually feeding the bottom line – lead generation – that's not the game. Click To Tweet SEO content has built our bottom line. Click To Tweet What opened doors for me on the guest-posting side of things: I don't think I ever sent a 'pitch.' Click To Tweet Make it easy for (guest blog) editors to say yes. Click To Tweet

Links Mentioned:

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productivity improvement for content creators

​The Write Podcast, E30: Productivity Improvement for Content Creators & Writers (How I Beat Content Creation Laziness & Had My Best Year Ever, in 2017)

Welcome to episode 30 of The Write Podcast!

For our 30th episode, I’m doing things a little differently. It’s just me in a solo episode, sharing the secrets behind how I was able to do it all last year: create and launch a course, run an agency of more than 40 team members, write and self-publish a 366-page book, launch a YouTube show, try public speaking for the first time, and, publish more than 70 posts – all while maintaining a home life (and my sanity).

“How on earth do you get that done?” is probably the #1 question my community asked me throughout all of 2017.

Finally, you learn my productivity secrets. It’s all right here. Listen in!

Sit down with me and grab some ideas to beat content laziness and boost your own productivity and professional output for 2018. 🔥

And don’t forget to head on over to my Content Strategy Course site to read the in-depth blog I wrote, for the full case study: www.bit.ly/juliasproductivitycasestudy 

productivity improvement for content creators

The Write Podcast, E30: Productivity Improvement for Content Creators & Writers (How I Completely Beat Content Creation Laziness & Had My Best Year Ever)

1:40: Part 1 – My Productivity Case Study

  • 1:40 – 3:12: What I Accomplished in 2017. I had a full plate last year, no question. I give a run-down of what I was able to accomplish professionally, including creating a course, writing a book, and launching a YouTube show.
  • 3:15 – 3:56: Read the Case Study. For an in-depth, detailed look at how I did it all last year, read about my process at the link provided (see “Links Mentioned” below).

3:57: Part 2 – How Exactly Did My Productivity Take Off? + 18 Actionable Productivity Tips

  • 4:30 – 4:57: The Number One Reason Behind My Super-Powered Productivity in 2017. I credit the long task of creating the in-depth curriculum for my course as the instigator for my improved productivity.
  • 4:58 – 6:54: Forming New, Productive Habits and What the Studies Say. The idea that it takes 21 days to form a new habit is a myth. So, what does it really take? I cite some studies that provide enlightenment, then show how my own experience proves the research. It’s no joke (it’s hard), but it worked for me.
  • 6:56 – 7:19: Setting Deadlines and Accountability That Stick. Another reason behind my productivity: I put some accountability factors in place from which I couldn’t back down.
  • 7:20 – 9:16: Becoming My Most Productive Self. I talk about how the new habits I have formed from 2 rigorous months of hard work have paid off.

9:17: 18 Actionable Productivity Tips

  • 9:17 – 10:08: My #1 Tip. Choose your work environment carefully – don’t just work anywhere. Have a dedicated space where you get sh*t done.
  • 10:10 – 13:02: Productivity Tips 2-4 – My Recommendations for the Best Work Environment. The next few tips are all about where you sit, how you sit, and how they can affect your output. For instance, tip #3 is to work in natural light, which boosts your mood, helps eliminate headaches that fluorescent lighting can cause, and more.
  • 13:05 – 16:36: Tips 5-9 – Increase Your Speed. Invest in better tech, improve your typing speed, know some handy keyboard and tech shortcuts, and your output will be able to keep up with your brain power!
  • 16:37 – 19:50: Tips 10-13 – Make Healthy Productivity Habits Part of Daily Living. One part of being productive (and staying productive for the long-haul) involves taking care of your body. If your body is fueled with nutrients, hydrated, and energized, you’ll be able to work better, including focus better, longer. I share my favorite tips for doing just that.
  • 19:52 – 24:00: Tips 14-15 – Set Deadlines, Get Up Earlier, and Get an Accountability Partner. This is the winning trifecta that helped me successfully finish my course in 2017. I explain how they go hand-in-hand-in-hand (there’s a lot of stumbling in this story, but the point is I pulled through some hard early wake-ups!).
  • 24:02 – 25:20: Tip 16 – Listen to Music for Focus. The right music can make a huge difference for focus. I recommend my favorite type to play while I work.
  • 25:22 – 26:32: Tip 17 – Get the Support You Need. This tip is especially big for entrepreneurs. No one can do it all alone.
  • 26:34 – 27-13: Tip 18 – Busy ≠ Productive. Don’t just spin your wheels. Multi-tasking can go overboard. Focus on getting the right stuff done.

Favorite Quotes to Tweet:

“Forming a habit in 21 days is a myth. It takes 2+ months before a new behavior becomes automatic.” @JuliaEMcCoyClick To Tweet
“A 2-month period to complete a project and teach yourself a new schedule can impact your productivity.' @JuliaEMcCoyClick To Tweet
“The easiest thing to do when the going gets hard: stop. Habit training can show you how to counteract that feeling.'Click To Tweet
“Give yourself deadlines for everything and then work to meet them, if not beat them.” @JuliaEMcCoy via @writepodcastClick To Tweet

Links Mentioned:

Read the Full Productivity Improvement for Content Creators Case Study on the Content Strategy Blog

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E29 susan moeller write podcast

​The Write Podcast, E29: How to Find and Work with Influencers in Your Content Marketing with Susan Moeller from BuzzSumo

It’s that time again… Welcome to episode 29 of The Write Podcast!

Today, I’m excited to talk with Susan Moeller and really dig into the ins and outs of creating, building, and nurturing influencer relationships for your marketing. This is a valuable conversation, because we discuss how to work with influencers the right way: treat them like real people and friends–then, tips on how to scale that.

Susan Moeller is not only the Business Development Manager at BuzzSumo; she also taught writing classes at the King’s College in New York City, which she helped reopen in Manhattan (in the Empire State Building’s basement!). Her background in writing has greatly contributed to her emphasis on good communication as the foundation of marketing.

Listen in for a wealth of information and tips, not to mention a fun conversation!

E29 susan moeller write podcast

The Write Podcast, E29: How to Find and Work with Influencers in Your Content Marketing with Susan Moeller from BuzzSumo

  • 1:45 – 6:25: About Susan. Susan has a varied background. In particular, the writing classes she taught underlined communicating effectively with your audience, and this principal formed the foundation for her later steps in marketing.
  • 6:30 – 8:50: Why Influencer Marketing? Susan dives into why influencer marketing is so important to content marketing. On the outreach side, influencers help you expand your circle and get in front of people who wouldn’t have known about you, otherwise.
  • 8:55 – 10:37: How Influencer Marketing Mitigates Content Shock. Susan shares some eye-opening stats about how many hours it would take per week to read all of the content continually produced about content marketing. In the storm of content, standing out is incredibly important.
  • 10:47 – 13:03: When Is It the Right Time to Work with an Influencer for Your Marketing? Demystifying the Process. Lots of marketers think their business is too small, or it’s not the right time, to reach out to influencers for collaboration. So, when is the right time? Susan sets us straight: It’s always the right time.
  • 13:05- 14:50: It’s About Give, Not Take. Instead of focusing on what you can get out of an influencer relationship, hone in on what you can give the influencer. How can you help them? Susan says that organic relationship-building will net you better results in the long run.
  • 15:39 – 17:12: Real-Life Influencer Relationships. I talk about how just reaching out to people with the intention of being friends, nothing more, has been key to my own influencer relationships and marketing. Big tip: Approach influencer marketing like getting coffee with a friend. Be genuine, make a connection – whatever else comes out of it is a bonus.
  • 17:13 – 19:37: Return to the Idea of Networking. As Susan points out, networking is nothing new. What’s different about influencers is their ability to inspire their audience to take action. They’re not necessarily celebrities, big speakers, or big names – they just have an engaged community.
  • 21:00 – 26:00: How Many Relationships Should You Build? I talk about how networking and taking on influencer relationships is similar to how many friends you can realistically keep up with in your daily life. Susan adds that you can grow your influencer network by encouraging people on your team to make those connections on their own.
  • 26:05 – 31:00: How to Measure the Success of Your Influencer Marketing. To measure your success, look at 4 main factors over the course of a year: content shares, shares from influencers, invitations to collaborate, and mentions in influencer content.
  • 31:00 – 33:40: Takeaways for Better Influencer Marketing. Susan offers 3 major steps you can take this year to get going on building awesome influencer relationships. Find them below in an actionable list!

Susan’s 3 Actionable Steps to Better Influencer Marketing and Relationship-Building

1. Within the Next Week:

  • Identify 20-30 influencers who would be a good fit for your business (i.e. people who are part of your industry, share your interests, are active on social and have engaged audiences)
  • Follow them!
  • Read, share, and comment on their content

2. Within the Next Month:

  • Quote influencers in your content
  • Buy and read an influencer’s book; leave a favorable review and tweet about it
  • Develop a plan for what you can offer influencers

3. Within the Year:

  • Attend an industry conference
  • Meet the speakers
  • Tweet at the speakers and comment on/praise their talks

Favorite Quotes to Tweet

“Influencer marketing, influencer outreach, and influencer amplification are critical.' @SusanCMoellerClick To Tweet
“Influencers bring their expertise, and they bring their audiences.' @SusanCMoellerClick To Tweet
“Approach influencer outreach from a perspective of ‘What can I give?’ rather than ‘What can I take?’” @SusanCMoellerClick To Tweet
“Everything in content marketing is long-term – you can’t expect a return the next day.' @SusanCMoellerClick To Tweet

Links Mentioned

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E28 ivana taylor write podcast

​The Write Podcast, E28: Strategies to Help You Develop Your Marketing Message with Small Business Expert Ivana Taylor

Welcome to episode 28 of The Write Podcast!

Today we’re diving into a huge topic for any marketer, whether you’re just starting out or are an old hand in your niche: your marketing message.

Our guest who will be offering tons of tips and advice on this topic is Ivana Taylor of DIY Marketers.

As a small business marketing expert, Ivana has over 20 years of experience in the industry. She’s an online publisher and influencer and the creator of DIY Marketers, which is dedicated to helping small business owners on tight budgets meet their marketing goals.

This is a meaty episode with lots of actionable insights. Listen in and enjoy!

E28 ivana taylor write podcast

​The Write Podcast, E28: Strategies to Help You Develop Your Marketing Message with Small Business Expert Ivana Taylor Show Notes:

  • 1:43 – 3:00: About Ivana (and How We Know Each Other!) I met Ivana in real life at Content Marketing World, and we regularly engage on Twitter.
  • 3:04 – 6:44: Marketing Tips for Businesses Just Getting Their Feet Wet. How can a new business find and solidify their marketing message? Ivana has four words for you: Give yourself some space. From her personal experience, she shares why it’s so important to work for your own marketing
  • 6:55 – 8:10: How Active Listening Is One of Your Best Tools. Ivana describes how listening is a must if you want to glean your ultimate marketing message, one that encapsulates you and drives your business forward. However, you have to listen the right way to get the right information.
  • 8:12 – 9:13: How Express Writers Differentiated with Our Message. I talk about how, once EW found its message, we leaned into it and showcased it on our Values page and got great results.
  • 9:13 – 12:35: Three Questions Every Successful Brand Answers with Their Marketing Message. Ivana divulges the three KEY questions every successful brand has definitively answered. The first one is “Who are you being in the world?”
  • 12:37 – 16:18: How Do You Answer Those Questions for Yourself? I talk about how going straight to your customers and talking to them can help you get the answers you need. Ivana adds helpful tips on HOW to go to your customers. A big one: Hire someone impartial to survey/interview your audience!
  • 16:21 – 20:36: Once You Know Your Marketing Message, How Do You Deliver It? Ivana talks about ways to deliver your message via blogging, email, and other channels. One great tip: Repurpose your best content that helps broadcast your message across various channels and platforms.
  • 20:40 – 23:52: How to Position Yourself as a Leader with Your Marketing Message. How do you come off as an expert when you don’t feel like one (for instance, you don’t have the experience/degree/what-have-you that you think you should)? According to Ivana, it all comes down to your point of view and expressing it distinctly and clearly.
  • 23:57 – 27:05: Play to Your Strengths! Spend time developing your strengths as a marketer instead of trying to improve your weaknesses. Ivana recommends checking out the book StrengthsFinder to help you pinpoint and put words to exactly what your strengths are. This can help drive your message.
  • 27:06 – 28:55: Own Your Authority. Finally, Ivana says that to come across as an authority and get your message heard, you have to own that title.

Favorite Quotes to Tweet:

“My number one tip is to give yourself time and space, and dig into ‘what is your business about?’” @diymarketersClick To Tweet
“Ask yourself: ‘Why am I doing this? Why does this matter to me, to the customer, or to anybody else?’” @diymarketersClick To Tweet
“Listen to your customers – but don’t just listen TO what they’re saying, listen FOR what they’re saying.” @diymarketersClick To Tweet
“Marketing isn’t about what you do. It’s about who you are.” @diymarketersClick To Tweet
“Choose a side and stand in the place of a leader or an authority.” @diymarketersClick To Tweet
“Be the expert that you intend to be; do the things that people who are experts do; and you’ll have the things that people who are experts have.” @diymarketersClick To Tweet

Links Mentioned:

Subscribe to The Write Podcast for More Content Marketing Advice and Insights

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E27 write podcast gini dietrich

The Write Podcast, E27: Gini Dietrich on Why Domain Authority & Quality Content Matters to Marketers (Bonus Story: How Getting Fired Started Her Career)

Gini Dietrich is one heck of a female powerhouse content marketer.

Just check out the opening on her company, Arment Dietrich’s, About page: “Once upon a time there was a young lady who was a bit too big for her britches and had a pretty big problem with authority…namely anyone who told her what to do or that she was wrong. So she decided to leave the comfort of her big agency life and venture out into business on her own.”

Gini’s marketing blog, Spin Sucks, is a Forbes top 10 PR blog. She wrote a bestselling book: “Spin Sucks: Communication and Reputation Management in the Digital Age.” She’s also the CEO of Chicago-based integrated marketing communications firm, Arment Dietrich.

Gini knows her stuff, especially when it comes to domain authority. So, on our episode (originally recorded in June of this year – I had to pause the podcast to launch my course), I’m picking her brain and finding out why this metric is important – plus, what to do with it.

Let’s get into it!

E27 write podcast gini dietrich

The Write Podcast, E27: Gini Dietrich on Why Domain Authority & Quality Content Matters to Marketers (Bonus Story: How Getting Fired Started Her Career)

  • 1:56 – 5:13: Gini’s Story. Gini “grew up” in the global PR world, but struck out on her own 12 years ago. A big, fancy executive meeting for a big, fancy client was the catalyst for change for her, when her PR firm discovered they couldn’t translate some of their best work into revenue for that client. She thought there had to be a better way. Enter online marketing.
  • 5:41 – 6:42: What is Domain Authority (DA)? Gini explains domain authority — a Moz-created metric that looks at your SEO, links, social shares, content marketing value, and other factors and translates them into a ranked number between 1 and 100. It’s closely, but not directly, related to Google’s rankings.
  • 6:46 – 7:13: What Does a Decent DA Look Like? Most organizations fall between 20 and 40 for domain authority. However, most are not content organizations (think B2Bs and brands like Kellogg’s). For an example of a domain ranked at 100, look to The New York Times.
  • 7:15 – 8:19: How Analyzing DA Can Help You Rank on Google. Gini explains how checking out the DA for each of your competitors on Google’s first page for a keyword can help you determine if you can rank. She also explains how you should narrow down your target keyword based on what you find.
  • 8:55 – 10:13: Why Does Content Influence DA So Much? Gini talks about why content is such a big influence on your site’s DA ranking. Hint: It’s all about value.
  • 10:51 – 12:56: Changing Standards for Quality Content in the Industry. It’s much, much harder, and takes much longer, to plan and write a great blog post these days!
  • 13:00 – 14:00: How Do You Write Content That Raises Your Domain Authority? The stuff that’s easy to write and produce is not going to help you. Gini talks about how planning and research are essential to creating content that raises your DA.
  • 14:10 – 16:35: What Does It Mean When Your DA Is a See-Saw? Gini says not to panic when you notice your site DA fluctuating. She explains why this happens (one reason: Moz updates its index every few weeks) and what to do.
  • 16:37 – 17:41: How to Track Your DA. We talk about how to keep track of how your DA is doing and how to use a tool like the Moz SEO Toolbar.

Favorite Quotes to Tweet

'Domain authority helps you get really smart about your keywords.' - @ginidietrich via @writepodcastClick To Tweet
'It's not: ‘Okay, I'm going to write 3 blogs this week,’ but ‘How do I create one really good blog?’' - @ginidietrichClick To Tweet
'Quality over quantity is definitely, definitely, definitely the place you want to go.' - @ginidietrich via @writepodcastClick To Tweet
'If you want someone to pay attention, it has to be really good, really relevant content.' - @ginidietrichClick To Tweet
'DA is something every content marketer should pay attention to.' - @ginidietrich via @writepodcastClick To Tweet

Links Mentioned

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write podcast E26

The Write Podcast, E26: Creating Content for the Millennial Entrepreneur With Coach & Marketing Strategist, 21-Year-Old Taylor Manning

Taylor Manning is ONLY 21.

She went from watching a video on “making money online” as a college student in debt looking for a way out, to making $80,000/month just a couple of years later.

One of her main routes to success is through the amazing content she creates, targeted to her community of millennials – and putting herself in “their” shoes, which was really where she herself was a few years ago.

For young people and the young-at-heart alike, this 26th episode of the Write Podcast is a don’t-miss!

write podcast E26

The Write Podcast, E26: Creating Content for the Millennial Entrepreneur With Coach & Marketing Strategist, 21-Year-Old Taylor Manning

  • 2:35 – 5:00: Taylor’s Story. Age has always played a big role in Taylor’s life. “Am I too young to do this?” is a question she often asked herself. She received her A.A. in high school, then her B.A. at 19. In college, she watched a video about how to make money online. That pushed her to create a profile on Upwork, the freelance platform. She created momentum and ran with it – all in her late teens and early 20s.
  • 5:15 – 7:30: Growth Tactics. Taylor managed to boost her earnings on Upwork, but she was stagnating. She hired a coach, but quickly realized she was providing the same service to her clients for free. She tapped into this potential and ramped up her efforts. She decided to go big or go home.
  • 7:45 – 12:44: Ambitious Millennial Entrepreneurs – How Taylor Found Her Niche. In the beginning, Taylor was targeting moms, because those were the demographics of a lot of her clients. What she didn’t realize: Her ideal target audience was right under her nose, and her relatively young age, something that gave her anxiety, was actually a huge selling point. Taylor explains how she used authenticity about both to gain more customers.
  • 13:12 – 14:33: Majorly Boosted Business. After Taylor’s age-related epiphany, business soared. She added group coaching, training products, and courses to her roster. Her income leaped from 2K/month to 10K/month, to nearly 80K/month.
  • 14:45 – 17:33: How to Speak to Your Audience. Taylor’s main point: It’s the hardest thing to do, but you have to put yourself in your audience’s shoes. Don’t fool yourself if you’re posting content you think is for an ideal client, but is really for you. You also need to commit to posting a lot of content.

Favorite Quotes to Tweet

Click To Tweet, what if they feel like I scammed them?’ @taylormcreative via @writepodcast” quote=”“My fear: if clients find out [my age], what if they feel like I scammed them?’ @taylormcreative via @writepodcast”]

“All of a sudden, this big fear I had became a selling point.” @taylormcreative via @writepodcastClick To Tweet
“My content strategy is, really, show up every day.” @taylormcreative via @writepodcastClick To Tweet
“To really speak to your ideal client, whether they’re a millennial or not, you’ve gotta put yourself in their shoes.” @taylormcreativeClick To Tweet
“Create content that holds value and story and tips, that’s relevant to that ideal client of yours.” @taylormcreativeClick To Tweet

Links Mentioned

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write podcast E25

The Write Podcast, E25: Course Copywriting & Strategy Tips with Maya Elious

So, you want to create an online course. What are some basic keys and useful tips for getting going?

Maya Elious has some answers for us. (FYI, this was recorded before I launched my course. I learned a couple things that I applied. :-)) She’s an online branding expert, speaker, coach, and entrepreneur. I found her on Teachable’s Course Creation Workshop series, where she impressed me with her knowledge and insights.

Today, for episode 25 of the Write Podcast, she’s sharing her know-how about course creation strategies and copywriting tips. These are useful nuggets of wisdom especially relevant for the beginner but are great refreshers if you’re an old hat, too. Sit back and listen in!

write podcast E25

The Write Podcast, E25: Course Copywriting & Strategy Tips with Maya Elious

  • 1:38 – 4:48: How Maya Got Here. Maya started out doing web and graphic design. She always enjoyed helping people “look good” online, which naturally led her to brand strategizing. She worked with coaches, authors, teachers, trainers, and more, but she kept running into the same questions, over and over. She took these concepts and put them into her first course.
  • 5:45 – 6:38: Beginner-Level Course Content Creation Strategies. Maya recommends starting with a course overview/outline, then doing a deep-dive. You’re ahead if you’ve worked with people 1:1. If you hear the same questions about a topic over and over, this tells you exactly what needs to go in your course.
  • 6:40 – 9:20: Be as Niche as Possible. Maya explains why her #1 tip is to go niche. Digestible content that doesn’t take months to go through helps your students see success at 100%, which is better for you overall – it will equal more testimonials, case studies, and positive reviews/feedback.
  • 9:55 – 11:05: Types of Media to Use in a Course. There’s no one right way to create a course. Maya gets personal and sits in front of the camera for her course videos. Think about how your audience likes to consume information – would they prefer to see your face? Or would slides work just as well?
  • 11:15 – 12:15: Make Students Want to Follow Along. Think about the results you want your students to get when they move through your content. This will help you avoid fluff and provide meaty, useful information.
  • 12:21 – 13:10: How to Create More Courses and More Passive Income Opportunities. Again, Maya discusses why going niche is the key to creating more courses and more income opportunities. Don’t put all your eggs in one basket, or all your best information in one product.
  • 13:15 – 14:35: Course Copywriting Pitfalls. Maya talks about the biggest mistake you can make while copywriting for your course.
  • 14:39 – 16:25: Course Platforms and Landing Pages. Teachable is a great course platform, not just for content, but also for sales pages. Build trust in the course outcomes before they ever get to the sales page.
  • 16:30 – 17:25: Final Takeaways. If your first or second course launch isn’t successful, give it a chance to get in front of the right people. Ask for feedback – how can you make it better? Refine and tweak as you go.

Favorite Quotes to Tweet

“When you’re really niche you attract the right people, and I feel like your students get better results.” @mayaeliousClick To Tweet

Click To Tweet.” @mayaelious” quote=”“People want a shortcut. If it takes someone six months to get through your course…you’re not providing [it].” @mayaelious”]

Click To Tweet to follow along?” @mayaelious via @writepodcast” quote=”“I’m always thinking: What is it I have to do for [students] to follow along?” @mayaelious via @writepodcast”]

Click To Tweet think: How much is this going to cost me if I DON’T make this investment?” @mayaelious” quote=”“We want to make [customers] think: How much is this going to cost me if I DON’T make this investment?” @mayaelious”]

“Give your course a chance to get in front of the right people.” @mayaelious via @writepodcastClick To Tweet

Links Mentioned

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write podcast E24

The Write Podcast, E24: On Becoming a Woman Entrepreneur & How to Win The Attention of Guest Blogs Like Forbes, with Author Danielle Tate

Welcome to Episode 24 of the Write Podcast!

Today I’m chatting with Danielle Tate, the tenacious founder of MissNowMrs, a business that eliminates the hassle involved with getting your name changed as a newlywed. She’s also a best-selling author and spokeswoman on all things entrepreneurial.

Danielle’s story is amazing. Her tenacity as an entrepreneur, and the success she achieved from that tenacity, is unbelievable! She has lots of wisdom to share about starting your own business with a unique point of view and zero business background.

Listen in for some fantastic tips and advice – including how to get publications like Forbes to notice you, and inspiration to commit to the long haul for amazing results in your marketing efforts.

write podcast E24

The Write Podcast, E24: On Becoming a Woman Entrepreneur & How to Win The Attention of Guest Blogs Like Forbes, with Author Danielle Tate

  • 1:29 – 3:04: Danielle’s Story: How She Became an “Accidental Entrepreneur.” Danielle started out with no business background, no MBA, and, of all things, a Bachelor’s degree in biology. How did she flip from wanting to be a cardiologist to becoming a successful entrepreneur? It all started with a personal problem she had — she wanted to change her name after she got married. The hassle of simply getting her driver’s license updated was enough to make her wonder: Why wasn’t the process easier?
  • 3:36 – 4:15: Looking Before You Leap. Danielle discusses how important the planning and research steps are when setting out on the road to startup
  • 4:17 – 5:25: Putting in the Legwork. Danielle describes how she made the transition from sprouting the seed of an idea to research and planning, to getting her business off the ground.
  • 6:38 – 8:29: How to Stay Inspired. To avoid getting worn down by the grind of a start-up, you have to know what you want out of it. Plus, don’t forget to cultivate relationships with people in a similar headspace.
  • 8:30 – 11:42: Be a Content Generating Machine. SEO is effective to expand your business, but you have to be in it for the long haul. Be a “content generating machine,” but also work on building strategic partnerships. LinkedIn is a great place to find people to collaborate with.
  • 11:47 – 13:45: How to Get Accepted at Major Blogs Like Forbes. There are some tricks to getting major blogs, like Forbes and Fast Company, to notice you. Danielle recommends focusing on writing a great blog in your unique voice, first and foremost, and then promoting it.
  • 13:47 – 15:00: Content Strategies to Gain Traction Early On. Early in the game, write about topics you’re passionate about, know what your audience wants to read, and use your expert knowledge to give it to them.
  • 16:15 – 17:54: Danielle’s Book, Elegant Entrepreneur. Danielle describes her best-selling book. She says, most of all, it’s for smart women with a business idea, but no business background. This is the book she needed when she was just starting out.

Favorite Quotes to Tweet

'People assume, when they see someone successful, that that's what you planned on doing. When you dig a bit deeper, there are always a few switchbacks in that journey.' @elegant_EntreClick To Tweet
'I didn't immediately quit my job and launch a start-up. I did a lot of research to find a viable market.' @elegant_EntreClick To Tweet
'I always advise new entrepreneurs, and even old entrepreneurs, to begin with the end in mind.' @elegant_Entre via @writepodcastClick To Tweet
'If you have a strategy and you know what you're writing about, and it's helpful, it will eventually get to the right people and will eventually rank and get to be worthwhile.' @elegant_EntreClick To Tweet
'The time's gonna pass anyway – write it, and build that blog out.' - @elegant_Entre on @writepodcastClick To Tweet

Links Mentioned

  • Follow Danielle on Twitter: @Elegant_Entre
  • Check out her website, MissNowMrs.com
  • Danielle’s book, Elegant Entrepreneur: The Female Founder’s Guide to Starting & Growing Your First Company is on Amazon and Audible
  • See Julia’s all-new Practical Content Strategy Certification Course at www.contentstrategycourse.com

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write podcast e23

The Write Podcast, E23: Content Marketing Yesterday & Today with Joe Pulizzi

Welcome to Episode 23 of the Write Podcast! Today, I’m completely honored to publish an episode with one of my favorite industry influencers – Joe Pulizzi himself, the guy in orange, and the founder of Content Marketing Institute!

Today’s guest really needs no introduction if you work in the content marketing space. Joe Pulizzi is the founder of one of my favorite publications, Content Marketing Institute. He has been working in content marketing for nearly two decades and is considered one of the foremost authorities on the topic.

In this episode, we talk about the history of content marketing, including Joe’s unique role in its development. We also cover some major misconceptions about content marketing that are holding many companies back.

write podcast e23

The Write Podcast, E23: Content Marketing Yesterday & Today, A Look Back & 2 Reasons Why Brands Miss Out on Content Opportunities with Joe Pulizzi

  • 2:20 – 5:20: How Joe Got Started in Content Marketing. Originally, Joe worked in insurance but had an active interest in investing. This took him to About.com, where he eventually worked as the Investment Club Editor. Later, Joe began working for Penton Media and would go on to run their media department. This is where Joe became interested in content marketing as an approach.
  • 5:30 – 7:30: The History of Content Marketing. Joe and Julia briefly discuss the history of content marketing. While many people think of content marketing as being a new field, Joe mentioned that it actually goes back hundreds of years. One prime example is Ben Franklin using Poor Richard’s Almanac to help sell printing services.
  • 8:27 – 13:05: What Is Content Marketing? Joe may have popularized the term, “content marketing”, but it was actually used throughout the 90s, albeit inconsistently. Alternative terms included: “branded content”, “custom publishing”, and “custom media.” However, content marketing resonated best with marketers (though Brian Clark from Copyblogger never liked it).
  • 11:11 – 15:45: How Can You Stand Out from the Competition? Most companies don’t have a strategy to begin with. There’s no differentiation. Everything looks the same. The goal needs to be covering a specific topic in an in-depth way with expert information so you’re actually delivering value.
  • 15:55 – 17:00: Killing Marketing. Joe talks about his book, Killing Marketing. It describes 10 different ways to derive revenue from marketing and how to overhaul your entire business plan based on your marketing goals.
  • 18:33 – 18:50: The Most Important Marketing Goal. Joe reiterates the two biggest issues for brands of every size: are you telling a differentiated story and are you consistently delivering on your content promise?

Favorite Quotes to Tweet

“Where most people are struggling is they don’t have a strategy.” @JoePulizzi @writepodcastClick To Tweet
“There are case studies that go back 300 years for content marketing. We just never looked at it that way.” @JoePulizzi @writepodcastClick To Tweet

Click To Tweet entry anymore.” @JoePulizzi @writepodcast” quote=”“There are no technology barriers to [content marketing] entry anymore.” @JoePulizzi @writepodcast”]

“You really do have to create valuable, relevant, and differentiated stories.” @JoePulizzi @writepodcastClick To Tweet
“You can’t target more than one audience.” @JoePulizzi @writepodcast #contentmarketingClick To Tweet
“Ask yourself: can you be the leading informational expert on that topic?” @JoePulizzi @writepodcast #contentfactorClick To Tweet
“Relook at your marketing department as something that can basically be the business model for the entire business.” @JoePulizzi @writepodcastClick To Tweet
“Six months isn’t enough time to build a loyal relationship.” @JoePulizzi @writepodcast #contentmarketinglengthClick To Tweet

Links Mentioned

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e22 advanced blogging

The Write Podcast, E22: Advanced Blogging Tactics with SmartBlogger’s Glen Long

Listen to “E22 Advanced Blogging Tactics with SmartBlogger’s Glen Long” on Spreaker.

Welcome to Episode 22 of the Write Podcast! Today, I’m beyond thrilled to publish an episode with Glen Long, the Managing Editor of Smart Blogger, as my guest. (Smart Blogger was created by the amazing Jon Morrow, and it’s one of my favorite online blogs – ever. Jon has written some of the most-read blogs in the world. Here’s his story on Copyblogger.)

Before coming to Smart Blogger, Glen went to school for computer science and spent the first ten years of his career in programming and team leadership. As the internet started to go mainstream, Glen worked with companies building their first websites and launching their first blogs.

He wrote dozens of pages of marketing copy and developed a passion for comedy writing, which he eventually transitioned into, holding positions for the BBC and writing online sketches for them. He also wrote wedding speeches, professionally, before stumbling across Jon Morrow, randomly sending in his resume, and immediately getting a job as an instructor with his team.

Today, Glen calls himself the “Chief Content Monkey” of Smart Blogger. (We talk about the story behind the title in today’s episode.) And he’s an extremely intelligent one! Under his guidance, Smart Blogger gets hundreds of comments per blog, and stands out as one of the best online resources for content writers and marketers.

e22 advanced blogging

The Write Podcast, E22: Advanced Blogging Tactics with SmartBlogger’s Glen Long

Glen and I cover a wide variety of points in this blogging-focused conversation, so hold onto your hats! From what he does at Smart Blogger to how bloggers can stand out in a world that publishes more than 2 million blogs each day, Glen provides tips on everything from avoiding burnout to new blogger mistakes. Here’s a recap of what to expect in the show, time-stamped:

  • 3:40 – 5:00: How he got involved in blogging. From a background in programming to master blogger, Glen provides some insights on how he got here from there. Also, why/how England doesn’t have a typical “lemonade stand” that many American entrepreneurs start out with at age 12 – and how it’s “biscuits” instead.
  • 9:40 – 14:00: Tips for bloggers who are just starting out. Learn why Glen believes the first step is knowing exactly why you’re blogging and going from there.
  • 14:07 – 20:00: The blog writing process. Glen talks about how he balances SEO, keyword inclusion, etc., with the process of writing for the reader.
  • 20:00 – 21:00: How he defines “success” for different types of posts. Glen talks about the difference between a successful social post and a successful SEO post.
  • 21:04 –22:40: The importance of topic selection. How he and Jon decide which topics to target and which to bypass.
  • 22:30 – 26:00: His balance between SEO and social and the 4 Ds. How he and Jon go about driving traffic to their posts and the 4 D’s: you either need to be better in design, detail, data, and drama than the rest of the traffic ranking #1 in Google.
  • 27:00 – 28:00: How to capture traffic driven by blogging leads. Glen talks about improving the ROI of your blog, and ensuring your efforts aren’t wasted.
  • 28:22 -32:00: His biggest success stories. What he’s learned from working with Jon and how he and his team leverage attitude, topics, and terms to engage their audience.

Favorite Quotes to Tweet

“At some point, you need to put something out there and see what comes back. Otherwise, it’s just speculation.” @glenlong @writepodcastClick To Tweet
“If you can combine good testing with a strong sense of what you want to achieve, you’ll reach your goals faster.” @glenlong @writepodcastClick To Tweet
“If you’re only focusing on the people you’ve already got, it’s difficult to grow your audience.” @glenlong @writepodcastClick To Tweet
“For something to do well on social, it has to be appealing outside of your niche.” @glenlong @writepodcastClick To Tweet
“You need to find the aspects of your topic that have broader appeal.” @glenlong @writepodcastClick To Tweet
“Know your audience for each post, and know what success looks like.” @glenlong @writepodcastClick To Tweet
“A very poorly written post with the right topic will do better than a brilliant post with a poor topic.” @glenlong @writepodcastClick To Tweet
“Look at the competition that’s ranking in the top 3, 5, or 10, and ask yourself if you can do better.” @JuliaEMcCoy @writepodcastClick To Tweet
“Once you’ve built up enough content people like, blogging can be a very powerful strategy.” @glenlong @writepodcastClick To Tweet
“Don’t write off a post just because it doesn’t bring immediate traffic.” @glenlong @writepodcastClick To Tweet
“Have confidence in your convictions. If you thought the post was a good idea at the time, it probably was.” @glenlong @writepodcast Click To Tweet

Links Mentioned

Subscribe, follow and listen to the Write Podcast!

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