Entries by Julia McCoy

Product Description Writing: Your Master Guide for Creating SEO Product Descriptions That Convert

Fact: Product description writing can determine whether a customer clicks “add to cart” – or whether they abandon the product page entirely. Great copy in your product descriptions is necessary to an enjoyable, memorable online shopping experience. Why? Because buyers can’t use four of their senses when shopping online to determine whether the product is […]

How to Improve and Transform Your Writing Skills and Create Powerful, Zero-Fluff Content

What separates good writing from great writing? You’ve got the fundamentals down and then some. Your grammar is flawless. Your flow is impeccable. Your source formatting is perfect. Those are all fantastic qualities – but they aren’t all you need to produce outstanding content. For that, you need something more, or, in some cases, something […]