Entries by Julia McCoy

How to Create a Content Strategy for Your Content Marketing (Video)

With over 78 million people in the US alone blocking ads, garnering the term “adlergic,” creating smart content that reaches our target consumers has gotten more critical than ever. Content marketing is smart marketing in an age where our consumers are looking for what they want, when they want it. Content marketing WORKS tremendously well. […]

How to Stand Out Online: 5 Questions to Ask to Know What Makes You Different From the Rest of the Pack

“Be yourself; everyone else is taken.” Thank you, Oscar Wilde, for the inspiration. But this doesn’t just apply to individuals. It applies to businesses and brands, too. As the creator of Express Writers, I have learned that we are successful because we have embraced our individuality and refuse to focus on what our competitors are […]