Entries by Julia McCoy

Content Strategy Training: What You Need to Know to Succeed In the Industry

Content marketing is exploding as an industry. With 91% of B2Bs using content marketing, the industry itself is set to be worth $412 billion by 2021. This means, of course, that there are no shortage of jobs available in our beautiful industry. Searching “content marketing jobs” near me in Austin Texas alone, I find there are hundreds of jobs available: If you’re […]

How to Build Evergreen Content That Actually Builds Your Brand: 5+ Tips, Tricks and Methods to Get Started Today

Evergreen content is magical. ✨ Why? It never loses its green. While lots of other types of content eventually turn brown, lose their readers, and die off, evergreen content remains fresh, interesting, and relevant. It’s always green, and it keeps bringing in the green – whether that means traffic, engagement, conversions, or even sales. So, the question […]

The Top 100 Content Marketers (2018 Report)

Today, our Q2 content “project” for 2018 goes live! It was a big one: research and create a list of the top 100 influencers in our industry of content marketing. My main goal was to create a current, accurate,  and  real influencer list. Since the Twitter purge the week of July 9, which caused millions and millions of accounts on […]

10 Website Copywriting Secrets to Get More Sales

Website copywriting matters. Correction. Your website copy REALLY matters. ‘Why?’ I hear you ask. It matters because your business website is the only digital asset you truly own and have control over, making it the single most important online platform you have. Think about that one for a second. While social media is a key […]

Why Your Small Business Needs a Content Marketing Strategy (& 6 Steps to Start Building One)

If you’re an entrepreneur or a small business doing content marketing, but you’re not seeing the amazing results you’ve heard about, ask yourself one question: Are you missing something? Here’s another question. …Could you be missing a small business content marketing strategy? Every content marketing endeavor, no matter how small or low-budget, NEEDS a strategy. (Not […]