Entries by Julia McCoy

What Bad Writing is Costing You & Your Brand

Bad writing in business copy is obnoxiously easy to find. Most people simply don’t have the training or the experience to write well-tuned, well-read phrases. I’m not just talking about proper grammar or spelling. I’m talking about clear, concise sentences that are a breeze to read. For those kinds of sentences, you need a Writer with a […]

How to Create & Easily Fit Surveys Into Your Content Marketing For Better, More People-Personalized Content

One of the best ways to figure out what your customers want is to ask them. Don’t get me wrong – looking at numbers and statistics gleaned from various sources is helpful. This includes comments on posts, Facebook likes, click-through rates, newsletter subscriptions, and more. But, you’ll never learn more than when you hear the […]