Entries by Julia McCoy

How Long Should a Blog Post Be, Really?

There’s been a lot of moaning about our shortened attention spans, which are just 8 seconds in length — shorter than that of your goldfish. Apparently, our dynamic, tech-laden world has made us busier than we’ve ever been — we’ve got inbox overload, and Attention Deficit Disorder, and . . . oh, look — a […]

6 Major Content Marketing Trends from CMI’s 2019 B2C Content Marketing Research Report

Happy 2019, marketers! 🥂🥳 What better way to start out the year than to check out some major trends for our amazing industry of content marketing? Good news. Content Marketing Institute and Marketing Profs just released their 2019 B2C Content Marketing Report. CMI’s 2019 B2C Content Marketing Report The #1 major takeaway? B2C content marketing […]