Entries by Julia McCoy

Where Should I Invest My Marketing Budget? How Inbound Content Beats PPC & Other Avenues

Ever asked yourself, “Where should I invest my marketing budget?” What about this followup question? “How much do companies spend on marketing that doesn’t work?” Because, let’s be real – Are you seeing results from your PPC (pay-per-click) ads on Google? How about your Facebook ads? If you’re like most ad buyers, the answer is […]

What is Content Marketing? (Video)

I’ve been practicing content marketing for nearly nine years now — and I’m not the only one. There are thousands of us content marketers out there. Not to mention, the industry itself is worth over $400 billion! But, time and time again, I still hear the question asked: “So what exactly IS content marketing?” This […]

Stop Scaring Your Followers Away: 10 Scary, No-Good Content Marketing Tactics to Quit Doing

Do you know what’s super spooky? 👻 The easily avoidable content mistakes happening all. The. TIME. It’s almost 2020 – a year people used to dream about when they thought of a high-tech future – but here we are. People are still committing basic content marketing mistakes (sometimes unknowingly, but 🤷‍♀️). These scary mistakes aren’t […]