Entries by Julia McCoy

A Content Marketing Training Guide for Freelancers & Marketers: Skills You Need to Know & Tips to Get Hired

Today, the interest and investment in content marketing are at an all-time high. Within the last two years, it has reached peak search interest on Google and continues to hover near that mark (in the graph below, the “100” line represents peak interest): That’s exciting. Content marketing is a hot industry to get into in […]

Why Your Content Marketing Must Have Focus

In marketing, we’re told many times to “do it all” or to “jump around” in the hopes of mastering everything. Here’s the brutally honest truth, though. Trying to do it all is just a theory. In reality, devoting your time to everything at once depletes your energy and lessens the value of your work. To […]

How to Start Your Career as a Freelance Copywriter

Around 2007, Don Draper and Mad Men catapulted copywriting to the top of nearly everyone’s “possible career” list, even if they already had a career. Now back then, I was just a 16-year-old homeschooled, bespectacled creative nerd, going through an early semester of college and writing fiction books. (Yes, that was really me at 16.) […]