Did you know there are nearly 6 billion – a whopping 5.8 billion Google searches – every day? That’s 70,000 searches per second, or two trillion per year. (This number doubled over the lockdown, originally at 3.5B at the beginning of 2020.) We rely on Google for the answers to almost every question we have, […]
About Julia McCoy
Julia McCoy is a serial entrepreneur and content marketer, with a knack for writing, creating and building successful ventures through content marketing. Back in 2011, she founded her content agency, Express Writers after dropping out of college, with nothing but a hope, dream, and $75. Today, her writing agency has over 90 members on staff, and has earned over $5 million in revenue.
Julia’s primary marketing avenue for her multi-million dollar, self-started content agency has always been content marketing. She grew her web presence for Express Writers to 100,000 in monthly visitors and thousands of clients simply through consistent, year-over-year blogging. As an instructor and educator, Julia's passion is in finding a problem in her industry and solving it with practical strategies. Back in 2012, after seeing a need in the market, Julia wrote her own agency training to enable her best writers to become Content Strategists and equip her clients with smarter content. In 2017, after a client asked her to travel to their office to teach content she decided to develop the industry's most practical training course. Julia sat down for eight months to develop The Content Strategy & Marketing Course, crafted from the very cores of the internal training she built for her own writing team. Two years later she launched the industry's only one-week intensive SEO writing course. In 2019, Julia's courses surpassed over 300 enrolled students, and she launched The Content Hacker™ as her own personal brand to continue her long-term, legacy purpose of educating a new frontier of smart, purposeful, heart-centric, wildly-successful content marketers.
Forbes has named Julia a thought leader, and KPS' Digital Marketing Report listed Julia as the top #33rd content marketer nationwide. She’s the author of three bestsellers: So You Think You Can Write? The Definitive Guide to Successful Online Writing, Practical Content Strategy & Marketing, the guidebook for the course you’re reading about, and her memoir, Woman Rising. Her self-published books have sold more than 5,000 copies and have been read in more than 90 countries. She’s also the host of The Write Podcast on iTunes, and makes frequent appearances on thought-leading publications as a guest author, including Content Marketing Institute, Search Engine Journal, to name a few.
Entries by Julia McCoy
It takes only one high-converting landing page to give your brand a gigantic boost in sales. Here’s an example. To promote its blenders, Vitamix launched a single landing page highlighting its superiority over other brands. It blended together (no pun intended 😀) great content, simplicity, and a deep knowledge of its target audience. Source: vitamix.com […]
You’ve probably heard a ton of reasons NOT to invest in an online writing course. Like: “You can learn all the writing skills you need through free online resources.” “Online courses don’t give you the same credentials as a diploma.” “You can’t trust the outcome of an online course.” Are these reasons valid? Well, yes. […]
Your knowledge of internet grammar is important to the perceived quality of your online content. When you know your stuff, you portray yourself as sharp, smart, savvy, and updated. Readers trust you. Haters (if you have any) can’t point out your flaws. But becoming an expert in capitalization isn’t poring over a heavy grammar book […]
This post was originally published in May 2017, and completely updated in June 2020. For nearly a decade, I’ve worked with my team at Express Writers on a 100% remote basis (we just celebrated our ninth year in May!). This is AMAZING for a ton of reasons. It allows me to hire passionate, savvy experts […]
I’m literally jumping up and down right now. Here’s the exciting news I want to share with you: the waitlist & site for my upcoming brand-new course, Unlearn Essay Writing: Your Professional Online Writing Course, is live! 🎉 My new professional writing course is a pivot into a new ‘unlearn’ teaching direction. It’s a dream […]
Myth: As a writer, you must write thousands of words per day to earn a comfortable living. Nothing could be further from the truth. The truth is, there’s a type of writing that strictly follows the principle “less is more.” It may sound crazy, but it’s true — you can earn up to $100,000 a […]
It’s hard to believe that this May marks nine years in business for my team at Express Writers. We’re very fortunate, if you consider the scary statistics surrounding business tenure. 20% of new businesses fail in their first two years, 45% fail in the first five years, and a whopping 65% don’t make it in […]
Ever wonder why some brands vanish into obscurity while others enjoy viral popularity? Or why certain brands pop into your head when you see certain colors? Why some businesses withstand pandemics, a decade of ups and downs and make it… while others die by the wayside? Building a brand that lasts is a process of commitment. […]
Most marketers are obsessed with keyword traffic volume (also called keyword search volume). The higher the better. Or, at least, that’s the common M.O. you’ll encounter. People think higher traffic volume = more people searching for the keyword = more traffic coming to their pages optimized and ranking for that keyword. But, what if bigger, […]