Entries by Julia McCoy

What’s New in the Content Shop for 2020: Price Increase (& Why), New Features in Blogging Plans, New Products & More!

Last week, we rolled out several exciting changes to the Content Shop for 2020! 🎉 These changes included: More word count ranges on most of our services in the Content Shop A new content plan just for marketers launching new websites, brands, or software Updated social media plans Legal blog packages added Rate increases on […]

7 Content Marketing Examples from Brands Killing It Online to Motivate & Inspire You

Content marketing is continually reaching new heights. The content marketing examples out there right now prove it. Storytelling, imagination, deep research, creativity, innovation… All of these elements and more are evident in today’s best content marketing. 💡 To see what I mean, just look at these seven stunning examples of content marketing prowess. It’s impossible […]

Inbound Lead Generation With These 6 Content Types (Video)

Today, I’m super excited about the topic I’m sharing with you — how to get powerful organic lead generation results with six inbound content must-haves. These are the six we’ll go over in today’s video: Web pages Blog Posts Call to Actions (CTAs) Ebooks and Lead Magnets Lead Forms Conversation App (live chat) In today’s […]

Where Should I Invest My Marketing Budget? How Inbound Content Beats PPC & Other Avenues

Ever asked yourself, “Where should I invest my marketing budget?” What about this followup question? “How much do companies spend on marketing that doesn’t work?” Because, let’s be real – Are you seeing results from your PPC (pay-per-click) ads on Google? How about your Facebook ads? If you’re like most ad buyers, the answer is […]