Entries by Julia McCoy

Goodbye, Sales Funnel & Hello, Marketing Lifecycle: 5 Hot Content Marketing Trends You Need to Know for 2019

As we approach the New Year, here’s a big question for you, content marketers: Which way is the content marketing wind blowing? 🌬️ I have some ideas. In 2019, content marketing will continue to grow, and more and more brands will see its potential through to concrete, measurable successes. Today and tomorrow’s great, standout marketing […]

The Write Podcast, Episode 41: How Businesses Can Set Up Profitable Facebook Ads with Amanda Bond (The Ad Strategist)

For episode 41 of The Write Podcast, I’m getting into a conversation with one heckuva smart marketer, Amanda Bond of The Ad Strategist. In fact, she’s known as “the slayer of Facebook ad B.S.” And nothing could be truer. Amanda is a straight-shooting ad strategist and consultant who tells it like it is. She also moonlights […]

6 Super Simple Tips for Writing Clear Sentences

In content, there’s not much worse than bad writing. Bad writing can turn a great idea into muddled gibberish. Bad writing can make you sound silly or unintelligent – even if you’re a smart cookie. Bad writing is easy to spot but notoriously difficult to fix if you don’t know what you’re doing. As it […]

Five Creative Content Marketers: A Thanksgiving Poem

Tomorrow, we’re closing our laptops, putting away our content strategies, and hitting “pause” on our editorial calendars. It’s a good time to reflect on the year and look at everything we’ve accomplished – not to mention recommit to the stuff that’s still on our goal lists. With that spirit in mind, we’ve come up with […]

How to Find Your Brand’s Unique Content Differentiation Factor and Use It to Your Advantage

Every brand has at least one unique “thing” that sets them apart. The “it” factor. If you’re involved in building your own brand or a business, you absolutely need to make sure you’ve identified that “one thing” that individualizes your message and your content. That factor that differentiates you from your competitors. The one essential […]