Entries by Julia McCoy

Joe Pulizzi’s MKTG 2030: 7 Laws of Content Marketing (& Other Takeaways From Content Marketing World 2019)

Content Marketing World 2019 was another incredible event in Cleveland, with nearly 4,000 content marketers in attendance, terrific keynotes and sessions, and amazing conversations. Oh, and the best conference swag. (I admit to being the attendee that got in line four times to win a sloth for my five-year-old. The fourth time in line, I […]

SEO Marketing: Your Essential Guide to Putting Together Powerful, Google-Friendly Marketing

SEO marketing is incredible — and more powerful than ever (despite the groans of ​”SEO is dead!” ​that you hear, literally everywhere). Here’s why. Today, 60% of ALL traffic on the internet comes from Google. (Add in traffic from other search engines, and you’ll find about 70% of all traffic, ever, starts with a simple search.) Whoa. Combine […]