Entries by Julia McCoy

The Content Marketer’s Café with Julia McCoy, Episode 4: How to Set Up a Content Creation Workflow & Process You Actually Enjoy

The Content Marketer’s Café with Julia McCoy, Episode 4: How to Set Up a Content Creation Workflow & Process You Actually Enjoy This is for the content creator that has sometimes felt stumped at the creation phase. Here’s a few questions that might have ran through your head: Where do I begin? Do I just […]

How to Grow Your Email List By Tying These 9 Killer List-Building Tactics into Your Content Marketing

Email list-building is everything to your online business. Or, it should be. In fact, if you’re interested in conversions and business growth in general, the number one thing you should be wondering about right now is how to grow your email list. Why? Email is almost universally used. It’s more popular than social media for […]

The Content Marketer’s Café with Julia McCoy, Episode 3: How to Use Long-Tail Keywords Naturally In Your Content for SEO Success

The Content Marketer’s Café with Julia McCoy, Episode 3: How to Use Long-Tail Keywords Naturally In Your Content for SEO Success Keywords = key phrases, focus keywords and secondary keywords, broad keywords, long-tail keywords… These can often pose quite a challenge to writers. It’s not the keywords themselves. Those tend to be pretty straightforward. It’s […]

Is Twitter Changing Up the Web with 280 Characters?

Twitter is all about brevity. It’s been this way since… well, always. It’s kind of Twitter’s calling-card. Pretty soon, all that may be changing. If this makes you immediately confused, I don’t blame you. Twitter has only ever been about those famed (and infamous) 140-characters – no more, no less. You have to mold your […]

How to Build a Valuable, Strong Social Media Presence For Your Brand that Earns Leads and Return

Social media is your ticket to a broader following, more exposure, and improved online ROI for your brand. Your content marketing strategy can really get a boost from a strong social presence, in particular. In fact, BrandWatch calls social media + content marketing “the dynamic duo.” For example, the more engaged and the bigger your social […]

The Content Marketer’s Café with Julia McCoy, Episode 2: The #1 Secret to Generating Leads and Sales From Your Content Marketing

The Content Marketer’s Café with Julia McCoy, Episode 2: The #1 Secret to Generating Leads and Sales From Your Content Marketing I’ve been running my agency, Express Writers, for about 6 years now. We have about 40 amazing team members: expert copywriters in various specialties, full and part time general writers, strategists, marketing writers, and […]

I’m Launching a New YouTube Show! Tech List & DIY Story Behind The Content Marketer’s Café with Julia McCoy (Episode 1 Live Today!)

While at CMWorld two weeks ago, I decided to launch a YouTube show! Inspired, I brainstormed my topic all week…and last week on Thursday, inspiration struck. Mandy, one of my three go-to EW copywriters to support me on our branding content, brainstormed with me. The Skype thread we started began filling with all kinds of […]