​The Write Podcast, E33: Copyrighting in Content Marketing - Knowing the Legal Side with Richard Chapo

​The Write Podcast, E33: Copyrighting in Content Marketing – Knowing the Legal Side with Richard Chapo

As content creators, we regularly cite sources and use elements in our content we probably didn’t create – images, audio, video, and more.

Are you sourcing and crediting these pieces in your content responsibly? Or, are you unwittingly committing copyright infringement?

That’s our hot topic of discussion in episode 33 of The Write Podcast. I sit down and chat with Richard Chapo, a veteran internet lawyer with over 24 years of experience, who got started at the very beginning of the internet explosion. He has knowledge of everything from DMCA compliance to fair use and licensing.

I asked my Facebook group, Profitable Content Strategists & Marketers, for questions for Richard, and boy did they deliver. This is a meaty episode with lots of practical advice and information, so make sure to tune in and grab a pen and paper – you’re going to want to remember these lessons!

​The Write Podcast, E33: Copyrighting in Content Marketing - Knowing the Legal Side with Richard Chapo

The Write Podcast, E33: Copyrighting in Content Marketing – Knowing the Legal Side with Richard Chapo Episode Show Notes

  • 2:30 – How Richard Became an Internet Lawyer. Richard began his career as a litigation lawyer for wrongful death cases in the late 1980s. As he says, that got old quickly. Eventually, he got involved with doing legal work for an old colleague who had started an internet company. Today he represents small businesses and protects their interests online.
  • 5:23 – The Proper Way to Credit Sources in Your Content and the Basics of Copyright. Copyright laws don’t translate well to the web. A lot of it is new territory, especially for fresh platforms coming onto the scene (think Instagram and Snapchat). How do you credit the content you use in YOUR content? Richard breaks down the basics.
  • 8:40 – Examples of Exceptions to Copyright, Including Creative Commons Licenses. There are exceptions to copyright where you CAN use someone else’s creative work (blog posts, images, videos, audio recordings, etc.) in your content. Richard gives us some good examples.
  • 11:00 – How Can You Avoid Copyright Issues? You can easily avoid getting entangled in legal issues pertaining to copyright infringement. The first way? Make your own content!
  • 14:10 – Even If You Purchase Content, Should You Still Credit the Creator? Sometimes purchasing content isn’t clear-cut. If you buy an image from Shutterstock, for example, do you still need to credit the creator when you use it in your content? Richard explains.
  • 15:50 – Richard Debunks a Myth About Linking to Content You Reuse (Attribution). Even if you link back to the source of the content you reuse, it’s not always enough.
  • 18:25 – Google Images: Dangerous Territory for Copyright Issues. Richard explains why using Google Images can be a trap, and why you just shouldn’t use an image if you can’t find the license or terms of use. (Not worth it!)
  • 19:51 – The Case for Creating Your Own Content. The value of creating your own content is huge, not just for you, but also for your audience. And, these days, it’s easier than ever. We delve into why this holds true, and why it’s partially about being real.
  • 25:34 – What is Fair Use, and Why Is It Important? The concept of fair use details exemptions to copyright law. Richard gives a rundown of why, when, and where fair use is an acceptable defense for copyright infringement.
  • 32:52 – What Should You Do if Someone Steals Your Content? Richard runs through the options available to you if you find out that someone has stolen your content word-for-word. The first one: Contact the person and ask them to take it down or provide proper attribution. The second one: Submit a DMCA take-down notice.
  • 37:00 – Sometimes Legal Action Isn’t Always the Right Approach. Sometimes you run into a situation where your fans are unintentionally using your content without permission. Richard explains how you can swing this to your advantage without getting full-on legal.

Quotes to Tweet

'Copyright law was written hundreds of years ago well before the internet appeared – it does not translate well to the web.' @richardachapo Click To Tweet 'Can you take that copyrighted image, publish it on your site, and then link back to the original site (a concept called attribution as a defense to copyright infringement)? No. No, no, no, no, no.' @richardachapo Click To Tweet 'People get sued on this all the time. Attribution – linking back to that original source – is not a defense to copyright infringement. It is a defense claim of plagiarism.' @richardachapo Click To Tweet 'Most people who commit copyright infringement are not evil black-hatters, they're just somebody who didn't realize there was an issue.' @richardachapo Click To Tweet 'Look at who's stealing your content and ask yourself what they're really trying to do. In some cases, they're fans.' @richardachapo Click To Tweet

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