Stuck on blog ideas? It happens to the best of us. Constantly coming up with new content for your website or blog can be one of the most frustrating tasks. Have you ever thought about turning your latest company webinar into a solid,
long-form blog? If not, it’s high time you did!
Blog Content: Creating Something from Almost Nothing
Remember the old saying, “creating something from nothing?” I remember hearing this saying a thousand times over in high school. My art teacher was the most notorious for saying it. She’d put a blank paper or canvas in front of the class and encourage us to stretch our creative muscle by creating something from the nothing in front of us.
It takes talent to create something from nothing, and most of us are up to the task when the challenge arises. However, when it comes to our business we often don’t have the time to magically create web or blog content from scratch. So why not create something from almost nothing?
Turning a Webinar into Killer Content
The Content Marketing Institute published an article discussing some of the flaws with webinars. They are often incredibly lengthy and unsuited for those in our audience who are constantly busy. The Institute went on to recommend using your webinars to create compelling, high quality blog posts suitable for a larger, more diverse audience. We thought their idea held merit, and did a little research of our own.
Webinars are a proven means of reaching out to your audience and sharing your experience. They grant you the opportunity to be more visible online, and they provide thought leadership. While these little content gems can offer clear and specific value, they can also help you when you’re running dry on blog content ideas.
A great way to repurpose content for a hearty blog post is to reuse your previously released webinars. You can even condense your webinars into video blog form, turning them into more easily digestible online content pieces. Not only will the transition take minimal time and effort since the bulk of the work is already complete, but it will also grant you access to an untapped pool of killer content ideas when you’re struggling for blog topics.
Hubspot published a formidable article about how to repurpose a webinar into awesome blog content. Here are the key points to keep in mind:
- Create a short blog video. You can repurpose your webinar by condensing it into a 3 to 5 minute video reel to display on your blog. The script for the video reel can be displayed below the video in the blog. Since most webinars consume upwards to 60 minutes, these condensed bursts can attract a new audience.
- Turn the script into a blog. A 60 minute webinar is created from a lengthy script. With a little editing and the addition of a few fresh facts, you can repurpose the script into a well-written, lengthy blog that is search engine optimized.
- Use leftover Q&A. Often your webinars will have a decent amount of Q&A that you’ve cut out for time purposes. You can utilize this leftover content for blog post ideas and content.
Create New Blog Content with Interviews
Another way to fill your topic inventory is to use interviews to create new blogs. Forming a piece of content around an interview is one of the oldest and most compelling ways to improve your blog posts. Here’s why interviews pack a punch:
- They create timeless content
- They make an impact, regardless of the situation
- They leave a strong, often emotional, impression
The trick to creating a compelling blog around an interview is conducting the interview well in the first place. This means you need to ask questions that open the door to gleaning large amounts of relevant information. If you’re working with an old interview, hopefully you kept good notes. You’ll need them to make the writing process as effortless as possible. If you’re interviewing in the future, here are some tips to follow to not only conduct a great interview, but also set yourself up for creating great blog content in the future:
- Consider your audience. When crafting questions to ask the professional you’re interviewing, it’s vital to consider what kind of information will bring the most benefit to your target audience. Focus less on technical information and more on the value your audience has come to expect.
- The mini case study. Ask the subject to talk about their life. Branch into personal terms, not just business. By doing so you will be able to extract how their quality of life and work has improved. Conveying this information to your audience will help them feel a strong emotional connection.
- Ask for out-of-the-box resources. By asking your subject to provide a list of their “best kept secrets,” you’re likely to walk away with resources your audience will find highly unique and valuable.
- Tap into inspiration. Ask the subject to share two or three things that have kept them going no matter the challenges before them. This single question can transform the interview, providing a goldmine of information the audience can easily connect to.
If you ask questions correctly and dig for in-depth answers, you’ll suddenly find yourself with a ton of information. You will be able to create a series of shorter blogs delving deep into each interview question, the response you received and how it applies to your audience. You’ll even find yourself able to create a solid, long-form blog covering the entire interview and drawing conclusions.
Video Blogs from Google Hangouts
Google Hangouts are growing more and more popular. Since Google’s search engine algorithms catalog posts to Google faster than anywhere else, it’s in your best interest to tap into this tool.
We recently came across an article that discussed how you can use Google Hangouts to create fresh blog content. Crafting video blog content is a great way to add to your content marketing efforts. Busy audience members will appreciate the occasional video blog because it’s something they can watch while on-the-go. If you haven’t made a video blog yet, here’s why you should:
- Videos are often less intimidating than text
- Google Hangouts makes it quick and easy to create, upload and share videos
- Thanks to Google’s near instant crawling, video blogs can and will rank on search engines
Other Means of Crafting Great Blog Content
Another awesome means of crafting great blog content is to repurpose your podcasts. You can use the script to create a blog re-covering the topic. Introduce a fresh perspective or new information in the blog to keep it new. The effort involved in repurposing the podcast will be minimal, and you’ll quickly create an awesome blog.
If you’ve been blogging for any amount of time, you’ve no doubt had feedback in the form of comments on the blog posts themselves or through social media. You can often skim through comments and discover new blog ideas. For example, a follower may have asked a question or suggested that you cover the topic further by branching off in a specific direction. You can use these questions and suggestions to quickly create new content ideas.
You can also tap into customer reviews, testimonials and personal stories to brainstorm new blog content. The idea is to tap into the stories your customers and employees have shared and use these for blog content. Stories are a great way to inspire and motivate your audience. They create a deep-seated connection that shows you’re more than just a company, you’re an entity interested in providing the most beneficial experience for your customers and employees.
You can even repurpose your whitepapers and business presentations into hard-hitting blogs that address relevant topics of concern to your target audience. By condensing and covering such forms of content in blog form, you open up the window to link to and gain exposure for your whitepapers, business presentations and slideshows.
Two Heads Are Better Than One
If creating new blog content is an ongoing struggle that frustrates, you might consider the strategy of using two heads instead of one. In other words: consider hiring a professional copywriter. They can often suggest content ideas and topics that build upon the content they have already written for you. Hiring a professional can save you time and money, while lessening your workload and alleviating unwanted (and unneeded) stress.
Copywriting professionals are also experienced at repurposing content. If you’re looking to turn your webinars, interviews and podcasts into blogs or utilize Hangouts more efficiently, a seasoned professional can tackle the project effortlessly.
As you can see, topic ideas can come from all sorts of places. They are limited only by your imagination. If you’re still feeling a little iffy about how to produce great blog and content ideas, check out 20 Topic Ideas for a Steady Content Flow.